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On	
  March	
  20th	
  we	
  invited	
  students	
  from	
  the	
  Royal	
  College	
  of	
  Art	
  and	
  the	
  
London	
  School	
  of	
  Economics	
  to	
  work	
  together,	
  share	
  views	
  and	
  add	
  to	
  the	
  
Future	
  Agenda	
  insights.	
  These	
  are	
  their	
  12	
  addiEons	
  across	
  4	
  topic	
  areas.	
  
Personalised	
  Diagnosis	
  
Despite	
  concerns	
  about	
  privacy	
  and	
  ownership,	
  increased	
  access	
  to	
  personal	
  
health	
  data	
  will	
  challenge	
  exisEng	
  healthcare	
  models	
  focused	
  on	
  stereotypical	
  
condiEons.	
  In	
  the	
  future	
  expect	
  personalised	
  diagnosis	
  to	
  be	
  commonplace.	
  	
  
24/7	
  Stress	
  Network	
  
The	
  millennial	
  generaEon	
  is	
  more	
  stressed	
  than	
  any	
  other,	
  living	
  as	
  it	
  does	
  in	
  
	
  a	
  24/7,	
  culturally	
  diverse,	
  increasingly	
  urban	
  world.	
  	
  Looking	
  ahead	
  there	
  will	
  
be	
  a	
  need	
  to	
  provide	
  a	
  personalised,	
  community	
  based	
  support	
  network.	
  
Quan9fied	
  Value	
  	
  
The	
  power	
  of	
  data	
  is	
  in	
  the	
  hands	
  of	
  those	
  who	
  are	
  able	
  to	
  organise	
  it.	
  	
  
But	
  who	
  will	
  be	
  able	
  to	
  define	
  what	
  is	
  fully	
  accurate	
  and	
  true	
  	
  
informaEon	
  before	
  it	
  can	
  be	
  quanEfied	
  and	
  therefore	
  have	
  value?	
  	
  	
  
Paying	
  for	
  Privacy	
  	
  
We	
  do	
  not	
  currently	
  understand	
  the	
  value	
  of	
  our	
  data	
  or	
  how	
  it	
  is	
  	
  
being	
  used	
  and	
  so	
  are	
  giving	
  it	
  away.	
  In	
  the	
  future	
  we	
  might	
  be	
  willing	
  	
  
to	
  pay	
  more	
  for	
  our	
  privacy	
  than	
  the	
  data	
  we	
  share.	
  	
  
Crowd	
  Truthing	
  	
  
Such	
  is	
  the	
  influence	
  of	
  the	
  rising	
  data	
  swirl	
  that	
  “truth”	
  may	
  well	
  	
  
become	
  what	
  the	
  online	
  crowds	
  agree	
  to:	
  We	
  see	
  a	
  world	
  where	
  
‘crowd	
  truth	
  verificaEon’	
  is	
  prioriEsed	
  over	
  search	
  and	
  media.	
  
Masters	
  of	
  Our	
  Data	
  
In	
  2025	
  there	
  will	
  be	
  a	
  seamless	
  border	
  between	
  digital	
  and	
  real	
  where	
  
	
  the	
  digital	
  truth	
  becomes	
  the	
  real	
  truth.	
  We	
  should	
  increase	
  awareness	
  	
  
of	
  our	
  digital	
  shadow	
  becoming	
  ‘masters	
  of	
  our	
  data’.	
  
Food	
  as	
  Currency	
  	
  
The	
  West’s	
  insaEable	
  demand	
  for	
  constant	
  variety	
  and	
  abundance	
  is	
  puZng	
  
undue	
  pressure	
  on	
  the	
  food	
  industry	
  to	
  deliver	
  more	
  -­‐	
  thus	
  creaEng	
  a	
  spiral	
  	
  
of	
  rising	
  demand.	
  As	
  this	
  increases	
  food	
  may	
  become	
  its	
  own	
  currency.	
  	
  
In	
  Need	
  of	
  Belonging	
  	
  
Small	
  communiEes	
  exist	
  in	
  mega	
  ciEes	
  to	
  provide	
  a	
  sense	
  of	
  community	
  	
  
and	
  social	
  wellbeing.	
  Looking	
  ahead,	
  the	
  more	
  responsive	
  ciEes	
  will	
  	
  
seek	
  to	
  enable	
  communiEes	
  to	
  mould	
  their	
  neighbourhoods.	
  	
  	
  
Pop-­‐up	
  Economies	
  	
  
Crowd-­‐sourcing	
  will	
  enable	
  ‘pop-­‐up	
  economies’	
  where	
  communiEes	
  pool	
  
resources	
  and	
  so	
  reduce	
  the	
  need	
  for	
  government	
  involvement.	
  The	
  downside	
  
is	
  that	
  communiEes	
  create	
  their	
  own	
  idenEty	
  making	
  “them	
  and	
  us”	
  obvious.	
  	
  	
  
Infrastructure	
  Responsibility	
  
What	
  happens	
  when	
  the	
  city	
  becomes	
  so	
  transient	
  that	
  no	
  one	
  takes	
  	
  
overall	
  responsibility	
  for	
  its	
  infrastructure?	
  How	
  can	
  we	
  get	
  the	
  same	
  	
  
quality	
  of	
  infrastructure	
  in	
  rural	
  communiEes	
  as	
  there	
  is	
  in	
  ciEes?	
  
Hub-­‐hop	
  
For	
  some,	
  naEonal	
  idenEty	
  is	
  on	
  the	
  decline.	
  Look	
  out	
  for	
  the	
  rise	
  of	
  ‘Hub-­‐hops’	
  
–	
  city	
  areas	
  where	
  cultures	
  have	
  merged	
  and	
  technology	
  has	
  advanced.	
  These	
  
urban	
  districts	
  are	
  the	
  homes	
  from	
  home	
  for	
  the	
  nomadic	
  global	
  ciEzen.	
  	
  	
  
Future	
  Agenda	
  
84	
  Brook	
  Street	
  
London	
  
W1K	
  5EH	
  
+44	
  203	
  0088	
  141	
  
futureagenda.org	
  
Em.jones@futureagenda.org	
  
The	
  world’s	
  leading	
  open	
  foresight	
  program	
  

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Future agenda rca - lse additions 20 03 15 2

  • 1. On  March  20th  we  invited  students  from  the  Royal  College  of  Art  and  the   London  School  of  Economics  to  work  together,  share  views  and  add  to  the   Future  Agenda  insights.  These  are  their  12  addiEons  across  4  topic  areas.  
  • 2. Personalised  Diagnosis   Despite  concerns  about  privacy  and  ownership,  increased  access  to  personal   health  data  will  challenge  exisEng  healthcare  models  focused  on  stereotypical   condiEons.  In  the  future  expect  personalised  diagnosis  to  be  commonplace.    
  • 3. 24/7  Stress  Network   The  millennial  generaEon  is  more  stressed  than  any  other,  living  as  it  does  in    a  24/7,  culturally  diverse,  increasingly  urban  world.    Looking  ahead  there  will   be  a  need  to  provide  a  personalised,  community  based  support  network.  
  • 4. Quan9fied  Value     The  power  of  data  is  in  the  hands  of  those  who  are  able  to  organise  it.     But  who  will  be  able  to  define  what  is  fully  accurate  and  true     informaEon  before  it  can  be  quanEfied  and  therefore  have  value?      
  • 5. Paying  for  Privacy     We  do  not  currently  understand  the  value  of  our  data  or  how  it  is     being  used  and  so  are  giving  it  away.  In  the  future  we  might  be  willing     to  pay  more  for  our  privacy  than  the  data  we  share.    
  • 6. Crowd  Truthing     Such  is  the  influence  of  the  rising  data  swirl  that  “truth”  may  well     become  what  the  online  crowds  agree  to:  We  see  a  world  where   ‘crowd  truth  verificaEon’  is  prioriEsed  over  search  and  media.  
  • 7. Masters  of  Our  Data   In  2025  there  will  be  a  seamless  border  between  digital  and  real  where    the  digital  truth  becomes  the  real  truth.  We  should  increase  awareness     of  our  digital  shadow  becoming  ‘masters  of  our  data’.  
  • 8. Food  as  Currency     The  West’s  insaEable  demand  for  constant  variety  and  abundance  is  puZng   undue  pressure  on  the  food  industry  to  deliver  more  -­‐  thus  creaEng  a  spiral     of  rising  demand.  As  this  increases  food  may  become  its  own  currency.    
  • 9. In  Need  of  Belonging     Small  communiEes  exist  in  mega  ciEes  to  provide  a  sense  of  community     and  social  wellbeing.  Looking  ahead,  the  more  responsive  ciEes  will     seek  to  enable  communiEes  to  mould  their  neighbourhoods.      
  • 10. Pop-­‐up  Economies     Crowd-­‐sourcing  will  enable  ‘pop-­‐up  economies’  where  communiEes  pool   resources  and  so  reduce  the  need  for  government  involvement.  The  downside   is  that  communiEes  create  their  own  idenEty  making  “them  and  us”  obvious.      
  • 11. Infrastructure  Responsibility   What  happens  when  the  city  becomes  so  transient  that  no  one  takes     overall  responsibility  for  its  infrastructure?  How  can  we  get  the  same     quality  of  infrastructure  in  rural  communiEes  as  there  is  in  ciEes?  
  • 12. Hub-­‐hop   For  some,  naEonal  idenEty  is  on  the  decline.  Look  out  for  the  rise  of  ‘Hub-­‐hops’   –  city  areas  where  cultures  have  merged  and  technology  has  advanced.  These   urban  districts  are  the  homes  from  home  for  the  nomadic  global  ciEzen.      
  • 13. Future  Agenda   84  Brook  Street   London   W1K  5EH   +44  203  0088  141   futureagenda.org   Em.jones@futureagenda.org   The  world’s  leading  open  foresight  program