After completing over 100 workshops in 40 cities over the past six months, we have started the synthesis of what are the key issues for the next decade. The aim is to have the new website ready by the end of the year so that everyone can access the insights from the Future Agenda programme.
This document provides a summary of what we think we have heard during 2015 from multiple expert voices around the world – on how it is changing, what is driving this change, where will be the impacts and why these may evolve over the next decade.
From the 2010 program, 52 key insights on the next decade were shared widely and have been extensively used by organisations around the world. Across the multiple discussions this year, 86 emerging issues seem to be touching upon and connecting with eight underlying, and interwoven, themes with different emphasis in different countries. These are detailed in this presentation. We hope you find them of interest.
We have curated these 86 draft issues out of over 750 insights gained from 100+ discussions around the world. We may not have covered everything and may have included things we should not?
So we have four questions for you:
1. Which of these issues are the most important for you?
2. What is missing from this view that ought to be included?
3. Do the groups make sense and if not what should we change?
4. Are there images that don’t work for you and what would be better?
Let us know your views on feedback@futureagenda.org and we will make sure we include your recommendations as we move forward.
Future agenda 2.0 The World in 2025 - Emerging View 23 09 15
1. The
World
in
2025
|
The
Emerging
View
Insights
from
Mul0ple
Expert
Discussions
Around
the
World
DRAFT
SUMMARY
FOR
FEEDBACK
2. The
World
in
2025
|
The
Emerging
View
This
document
provides
a
summary
of
what
we
heard
from
mul0ple
expert
voices
around
the
world
–
on
how
it
is
changing,
what
is
driving
this
change,
where
will
be
the
impacts
and
why
these
may
evolve
over
the
next
decade.
3. Future
Agenda
The
Future
Agenda
is
the
world’s
largest
open
foresight
program
that
accesses
mul0ple
views
of
the
next
decade
so
all
can
be
beMer
informed
and
s0mulate
innova0on.
4. Looking
Forwards
Organisa0ons
increasingly
want
to
iden0fy
and
understand
both
the
an0cipated
and
unexpected
changes
so
that
they
can
be
beMer
prepared
for
the
future.
5. Future
Agenda
1.0
Top
Insights
for
2020
From
the
2010
program,
52
key
insights
on
the
next
decade
were
shared
widely
and
have
been
extensively
used
by
organisa0ons
around
the
world.
And
Future
Agenda
became
the
world’s
largest
open
foresight
plaSorm.
6. Future
Agenda
in
Numbers
The
first
Future
Agenda
programme
engaged
a
wide
range
of
views
in
25
countries.
Future
Agenda
2.0
has
doubled
the
face-‐to-‐face
interac0on
and
significantly
raised
online
sharing,
debate
and
discussion.
Future
Agenda
1.0
1
HOST
16
TOPICS
25
COUNTRIES
50
WORKSHOPS
1500
ORGANISATIONS
Future
Agenda
2.0
50
HOSTS
25
TOPICS
35
COUNTRIES
105
WORKSHOPS
4500
ORGANISATIONS
7. Future
Agenda
2.0
Topics
The
second
version
of
the
Future
Agenda
program
is
taking
place
during
2015
and
has
been
addressing
20+
topics
via
100+
events
in
40
ci0es
in
35
countries
in
partnership
with
around
50
core
hosts.
Ageing
CiPes
Company
ConnecPvity
Data
EducaPon
Energy
Food
Government
Health
Learning
Loyalty
Payments
Privacy
Resources
Transport
Travel
Water
Wealth
Work
8. Eight
Key
Themes
Across
the
mul0ple
discussions,
86
emerging
issues
seem
to
be
touching
upon
and
connec0ng
with
eight
underlying,
and
interwoven,
themes
with
different
emphasis
in
different
countries.
These
are
detailed
below.
The
Five
CertainPes
Interconnected
Systems
The
Data
RevoluPon
Unequal
Access
Our
Habitat
Beliefs
and
Belonging
Power
and
Influence
Changing
Business
10. Imbalanced
PopulaPon
Growth
A
growing
popula0on
is
adding
another
billion
people
but
it
is
also
rapidly
ageing:
A
child
born
next
year
will
live
6
months
longer
than
one
born
today.
While
migra0on
helps
to
rebalance
some
socie0es,
increasing
dependency
ra0os
challenge
all.
11. Resource
Constraints
Economic,
physical
and
poli0cal
shortages
of
key
resources
increase
and
drive
increasing
tension
between
and
within
countries.
As
we
exceed
the
Earth’s
natural
thresholds,
waste
is
seen
as
a
resource
and
we
start
to
properly
value
it.
12. Everything
Connected
By
2025
over
1
trillion
sensors
are
connected
to
mul0ple
networks:
Everything
that
can
benefit
from
a
connec0on
will
have
one.
We
deliver
10,000x
more
data
100x
more
effec0vely
but
need
to
make
sense
of
the
informa0on
that
flows.
13. ShiWing
Power
and
Influence
The
centre
of
gravity
of
economic
power
con0nues
shibing
eastwards,
back
to
where
it
was
200
years
ago.
Recent
superpowers
seek
to
moderate
the
pace
of
change
but
the
reali0es
of
popula0on
and
resource
loca0ons
are
immoveable.
14. The
Human
Age
We
in
an
age
where
we
are
having
an
irrecoverable
long-‐term
impact
on
the
planet.
The
Anthroprocene
is
the
era
when
many
geologically
significant
condi0ons
and
processes
are
profoundly
altered
by
human
ac0vi0es
–
and
it
is
underway.
16. Intra
City
CollaboraPon
As
ci0es
con0nue
to
grow
in
their
importance
and
wider
influence,
they
take
the
lead
on
integrated
innova0ons
and
new
developments
to
differen0ate
themselves
and
sustain
their
ability
to
aMract
residents,
visitors
and
commerce.
17. Connected
Systems
As
the
land
/
food
/
energy
/
water
nexus
comes
to
the
fore,
the
interconnec0ons
of
mul0ple
supply
and
demand
drivers
of
change
are
more
evident.
Water
and
food
security
join
energy
security
as
a
key
concern
for
major
urban
areas.
18. Supply
Webs
The
shib
from
centralised
produc0on
to
decentralised
manufacturing
drives
many
to
take
the
‘smaller
and
distributed’
approach:
Global
supply
chains
are
replaced
by
more
regional,
consumer-‐orientated
supply
webs
and
networks.
19. Air
Quality
Rising
air
pollu0on
in
many
emerging
ci0es
is
killing
people
and
becomes
the
visible
catalyst
for
changing
mind-‐sets.
It
drives
public
support
for
new
policies
across
health,
energy,
transporta0on
and
urban
design.
20. Autonomous
Transport
The
shib
to
fully
autonomous
transport
is
an
evolu0on
via
truck
platoons
on
highways
and
small
electric
urban
delivery
pods.
Connected
cars
create
the
network
and
test
the
technologies
for
the
eventual
revolu0onary
driverless
experience.
21. Food
Waste
The
30-‐50%
of
food
wasted
either
in
the
supply
chain
or
in
consump0on
could
feed
another
3
billion
every
day.
Focus
is
on
using
data
to
op0mise
distribu0on
and
storage
in
developing
countries
and
enabling
beMer
consumer
informa0on
in
others.
22. Healthcare
Systemic
Shock
The
escala0ng
cost
of
healthcare
in
some
countries
is
further
stressed
by
suppor0ng
aging
and
obesity.
Spending
20%
of
GDP
on
healthcare
is
seen
as
unsustainable
so
hard
decisions
are
taken
around
personal
budgets
and
societal
priori0es.
23. Deeper
CollaboraPon
Partnerships
shib
to
become
more
dynamic,
agile,
long-‐term,
democra0sed
and
mul0-‐party
collabora0ons.
Compe0tor
alliances
and
wider
public
par0cipa0on
drive
regulators
to
create
new
legal
frameworks
for
open,
empathe0c
collabora0on.
25. The
Increasing
Value
of
Data
As
organisa0ons
grab
more
data,
it
becomes
a
currency
with
a
value
and
a
price:
It
therefore
requires
marketplaces
–
transparent
ecosystems
for
trading
data
-‐
so
anything
that
is
informa0on
is
represented
in
data
marketplaces.
26. Data
Ownership
Individuals
recognize
the
value
of
their
digital
shadows,
privacy
agents
and
data
brokers
curate
clients’
data
sets
while
personal
data
stores
give
us
transparent
control
of
our
informa0on:
We
retain
more
ownership
of
our
data
and
opt
to
share
it.
27. The
Changing
Nature
of
Privacy
More
interna0onal
frameworks
seek
to
govern
the
Internet,
protect
the
vulnerable
and
secure
personal
data:
The
balance
between
government
protec0on,
security,
personal
privacy
and
public
good
is
an
increasingly
poli0cal
issue.
28. ShiWing
Public
PercepPons
of
Privacy
Privacy
becomes
a
mainstream
issue
with
ci0zens
more
aware
of
how
their
data
is
being
used.
What
is
private
and
what
is
public
blurs
but
many
seek
to
have
greater
influence
over
how
their
data
is
collected
and
used.
29. Managing
Data
Risk
In
an
increasingly
connected
world,
risks
also
rise.
Protec0on
against
hacking,
cyber-‐aMacks,
fraud
and
counterfei0ng
all
drive
greater
security,
data
management
and
regula0on
-‐
but
this
is
balanced
by
the
pull
of
convenience
and
data
sharing.
30. New
Social
Models
and
Data
Behaviours
With
more
open
data
generated
by
governments,
individuals
and
organisa0ons,
many
focus
their
resources
on
combining
and
mining
disparate
data
sets
to
highlight
and
act
on
opportuni0es
for
posi0ve
social
change.
31. Privacy
for
OrganisaPons
As
privacy
becomes
ever
more
present
in
the
corporate
risk
profile,
trust
is
ever
more
easily
lost.
Being
proac0ve
in
dialogue
with
both
regulators
and
the
public
becomes
a
priority
for
many
leading
organisa0ons.
32. Privacy
RegulaPon
The
push
towards
global
standards,
protocols
and
greater
transparency
is
a
focus
for
many
na0ons,
but
others
choose
to
opt-‐out
of
interna0onal
agreements
and
go
their
own
way.
33. Ethical
Machines
Machines
are
as
smart
as
humans
as
automa0on
spreads
beyond
trading
and
drones
to
driverless
cars
and
managing
systemic
risk.
As
we
approach
technology
singularity,
autonomous
robots
and
algorithms
make
ethical
judgments
that
impact
life
or
death.
34. Greater
Transparency
Transparency
becomes
a
catalyst
for
change
and
a
baMleground
for
reputa0on
enhancement.
Societal
and
consumers’
expecta0ons
of
more
open
visibility
of
corporate
and
government
ac0vi0es
start
to
balance
informa0on
asymmetry.
35. Truth
and
Illusion
As
authors
become
more
numerous,
the
nature
of
who
we
trust
and
why
con0nues
to
evolve.
Credible
sources
are
prized
and
help
us
to
priori0se
true
insight
above
informa0on
overload.
We
increasingly
seek
to
clarify
veracity.
36. Enhanced
Performance
The
widespread
adop0on
of
wearables,
implants
and
greater
connec0vity
to
ever
more
data,
enables
some
of
us
to
gain
advantage
over
others
by
improving
our
performance
beyond
our
natural,
gene0c
capability.
38. Inequality
of
Access
Views
of
the
widening
gaps
between
the
‘haves
and
have-‐nots’
extend
beyond
wealth
inequality
to
cover
access
to
water,
healthcare,
educa0on
and
digital
connec0vity.
We
increasingly
see
access
inequality
as
a
common
social
challenge.
39. Rising
Youth
Unemployment
With
unemployment
rates
already
over
50%
in
some
na0ons,
access
to
work
is
a
rising
barrier
to
many.
Especially
across
North
Africa,
the
Middle
East
and
southern
Europe,
a
lost
genera0on
of
100m
fails
to
connect
with
and
gain
from
global
growth.
40. Mass
Engagement
As
the
public
voice
becomes
easier
to
access
and
harder
to
suppress,
leaders
need
to
engage
to
create,
develop,
secure
and
maintain
legi0macy
for
their
ini0a0ves
and
policies
–
so
further
reducing
their
hierarchical
power.
41. Democracy
Challenge
While
many
con0nue
to
defend
the
principles
and
benefits
of
democracy,
some
see
increasing
signs
of
challenge
to
it
as
it
fails
to
address
some
of
the
major
challenges
facing
the
world.
Alterna0ves
are
more
ac0vely
explored.
42. Shrinking
Middle
We
see
the
decline
of
middle-‐men,
middle
classes
and
mid-‐sized
companies
as
value
chains
reform,
personalisa0on
rises
and
assets
are
shared
while
smaller
networked
organisa0ons
achieve
greater
reach
and
agility.
43. Buying
Out
People
living
off-‐grid,
increasingly
by
choice,
creates
greater
societal
division
and
strain
as
well
as
new
commercial
opportuni0es.
Independence
from
government
and
energy
networks
and
the
rise
of
new
tribes
fuel
this
shib.
44. EducaPon
RevoluPon
Networked
schools
and
learning
plaSorms
encourage
self-‐organised
educa0on
for
all.
Teachers
provide
prompts,
not
answers,
and
help
students
learn
from
one
another.
Non-‐linear
high
content
learning
becomes
the
global
norm.
45. Caring
For
Those
LeW
Behind
Although
significant
progress
has
been
made,
millions
of
people
con0nue
to
be
leb
behind
from
mainsteam
progress
-‐
especially
the
poorest
and
those
disadvantaged
because
of
their
sex,
age,
disability,
ethnicity
or
geographic
loca0on.
46. Transport
Access
Transport
is
an
influencer
of
society
and
is
undergoing
a
transi0on
centred
less
on
vehicles
-‐
specifically
the
car
-‐
and
more
on
the
mix
of
integrated
transport
op0ons,
proximity
of
online
availability
to
the
goods
and
services
that
society
demands.
47. Mental
Health
The
visible
impact
and
cost
of
mental
health
drives
changes
in
social
ajtudes
and
wider
healthcare
support.
New
treatment
approaches
are
coupled
with
the
decline
of
s0gma
in
many
circles
around
mental
illness
and
its
effects.
49. Housing
Everyone
Mass
migra0on
and
localised
popula0on
explosions
drive
up
the
cost
of
both
housing
access
and
home
ownership.
In
many
ci0es,
this
leads
to
the
development
of
new
living
spaces
and
ownership
models
that
try
to
accommodate
more
of
us.
50. Unchartered
Waters
The
issues
facing
oceans
have
led
to
the
establishment
of
a
UN
Sustainable
Development
Goal
dedicated
to
ocean
conserva0on.
As
problems
become
more
visible
to
many
we
will
see
increased
recogni0on
of
the
need
for
beMer
governance.
51. Infrastructure
Deficit
Infrastructure
again
becomes
a
source
of
compe00ve
advantage.
Emerging
economies
invest
heavily
in
new
railroads
and
highways
to
facilitate
more
effec0ve
movement
of
people
and
goods,
while
developed
na0ons
suffer
from
poor
upkeep
of
the
legacy.
52. Dispersed
Tribes
Globalisa0on,
greater
connec0vity
and
‘informa0on
at
your
finger0ps’
help
more
individuals
and
industries
share
knowledge
and
work
collabora0vely.
The
next
genera0on
of
workers
lead
a
more
transient
and
nomadic
life.
53. Built-‐In
Flexibility
Cri0cal
infrastructure
is
both
smarter
and
inherently
adaptable,
accommoda0ng
mul0ple
use
op0ons,
changing
business
models
and
open
networks.
Buildings
have
future
flexibility
built-‐in.
54. CiPes
as
Products
The
most
successful
ci0es
are
specifically
designed
around
the
desires
and
needs
of
their
increasingly
empowered
ci0zens
who,
in
turn,
expect
a
healthily,
personalised
and
meaningful
rela0onship
with
their
urban
environment.
55. Off-‐Planet
Living
Rapid
technological
advances,
coupled
with
the
ambi0ons
of
emerging
powers
and
wealthy
individuals,
lead
to
a
new
race
to
colonise
space.
A
priority
in
this
is
long-‐term
habita0on
on
Mars
as
the
seed
for
a
future
New
World
migra0on.
56. Nature
Biodiversity
The
global
biodiversity
decline
will
con0nue
unless
ac0ons
are
taken
on
a
significant
scale.
We
will
see
greater
focus
on
understanding
the
impact
and
so
pujng
in
place
na0onal
plans
to
protect
and
restore
biodiversity
-‐
but
will
it
be
enough?
57. Simple
Tale
of
Country
Folk
For
some,
increasing
urbanisa0on
leads
to
a
growing
nostalgia
for
rural
life.
Sani0sed
‘nature’
is
recreated
in
the
city
while
the
countryside
is
leb
to
large-‐scale
farmers,
the
weak,
the
elderly
and
those
who
can
afford
to
recreate
arcadia.
58. Basic
SanitaPon
Despite
major
ini0a0ves,
basic
sanita0on
is
a
gap
for
many
na0ons
and
prevents
wider
social
progress:
Female
educa0on
stops
at
puberty,
open
public
defeca0on
con0nues,
water
is
contaminated
and
overall
public
health
suffers
as
a
consequence.
59. Preparing
for
Resilience
As
we
move
forward
wider
recogni0on
of
adapta0on
to
climate
change
plays
an
increasingly
important
role
in
defining
and
shaping
both
governmental
and
business
ajtudes
and
risk
strategies.
60. AcceleraPng
Displacement
A
faster
changing
climate
and
rapidly
increasing
inequali0es
of
opportunity
add
to
conflict
as
s0mulus
for
mass
migra0on
north
at
an
unprecedented
scale.
Over
1
billion
are
on
the
move
over
the
next
20
years.
62. Social
CoagulaPon
Geographically
disparate
groups
(re)connect
to
reinforce
ideas
and
exclude
others
-‐
crea0ng
opportuni0es
to
reinforce
ideas
and
normalise
ac0ons
which
otherwise
might
seem
extreme
as
they
grow
more
powerful.
63. Urban
Obesity
Mass
urbanisa0on,
reduced
ac0vity
and
poor
diets
are
accelera0ng
the
rise
of
obesity.
As
half
the
global
popula0on
is
overweight,
levels
of
obesity
in
most
ci0es
are
growing
fast
and
the
associated
healthcare
burden
will
soon
account
for
5%
of
global
GDP.
64. Working
Longer
For
those
who
have
inadequate
re0rement
savings,
the
most
obvious
solu0on
is
to
work
longer.
One
major
poten0al
barrier,
however,
is
that
employers
remain
ambivalent
about
older
workers.
65. Agelessness
Culture
catches
up
with
demographics
and
age-‐based
limita0ons
fade.
New
opportuni0es
for
older
people
to
par0cipate
in
society
emerge,
although
many
are
only
available
to
the
healthy
and
wealthy,
crea0ng
a
new
set
of
challenges.
66. Aging
in
Community
Individuals,
families
as
well
as
healthcare
payers
desire
to
keep
older
people
living
healthy
and
independent
loner.
This
requires
upgraded
infrastructure,
transporta0on
systems
and
thoughSul
products
and
services.
67. Care
for
the
Aging
As
the
popula0on
ages,
the
healthcare
sector
changes
the
way
in
which
it
delivers
support,
with
more
coordina0on
among
service
providers
and
more
in-‐home
care.
There
is
also
a
frank
conversa0on
about
people’s
“right
to
die”.
68. The
Age
of
Women
In
many
regions,
women
have
greater
control,
influence
and
increased
leadership
par0cipa0on.
This
changes
decision-‐making,
strengthens
the
representa0on
of
the
feminine
view
and
helps
to
drive
more
balanced
ac0ons.
69. Finding
Hope
Despite
desperate
hardship
and
widespread
expecta0ons
of
social
and
environmental
disasters,
the
belief
in
human
endeavour
remains.
Many
think
that
the
solu0ons
for
our
current
challenges
are
at
our
finger0ps
–
but
will
they
benefit
everyone?
70. Faith
and
IdenPty
As
faith
evolves
to
encompass
greater
geographical
diversity,
new
sub-‐religions
and
a
rekindling
of
tradi0onal
belief
systems,
it
becomes
more
significant
as
part
of
some
people’s
iden0ty
–
and
stronger
than
ci0zenship
and
na0onal
iden0ty.
72. New
World
Order
As
demographic
shibs,
new
alliances
and
economic
challenges
re-‐align
global
power
and
influence,
new
leaders
emerge
and
control
in
the
world
changes
in
favour
of
some
-‐
but
with
others
s0ll
holding
the
balance.
73. Standards
ProtecPng
Trade
Global
and
regional
standards
are
used
as
a
tool
of
trade
protec0onism
within
specific
sectors
and
markets.
Locally
focused
regula0ons
and
interna0onal
protocols
favour
both
mul0na0onals
and
incumbents
but
are
barriers
to
new
exporters.
74. Africa
Growth
Despite
concerns
around
governance
and
corrup0on,
the
aMrac0on
of
rising
popula0ons,
a
growing
workforce,
500m
new
middle
class
consumers
and
con0nued
resource
supplies
aMract
mul0ple
global
brands
to
make
Africa
the
#1
target
market.
75. Cyber
Terrorism
Catastrophe-‐driven
change
is
a
func0on
of
21st
century
living,
par0cularly
with
respect
to
cyber
threats
to
society
and
commerce.
The
race
is
on
to
see
if
we
will
contribute
effec0vely
in
these
areas
or
require
disaster
to
spark
our
collec0ve
response.
76. Natural
Resource
Wars
Resource
scarcity
intensifies
old
conflicts
and
defines
new
ones.
Natural
assets
again
become
the
focal
point
for
military
ac0ons
as
na0ons
seek
to
protect
and
access
food,
water,
minerals
and
land.
77. SPll
Being
Stupid
Despite
a
beMer
understanding
of
the
long-‐term
challenges
we
face,
we
individually
and
collec0vely
con0nue
to
make
decisions
that
may
make
sense
in
the
short-‐term
-‐
but
do
not
lead
to
beMer
longer-‐term
consequences.
78. New
Walled
Gardens
While
Globalisa0on
has
enabled
many
to
explore
and
experience
different
countries
and
cultures,
some
start
to
build
virtual
and
physical
walls
to
keep
people
away.
The
intrusion
of
mass
visitors
is
tolerated
only
when
there
is
direct
economic
benefit.
79. Rise
of
the
Cult
of
China
As
China’s
economic
influence
on
the
world
increases
there
is
a
rise
in
the
cult
of
China
in
popular
imagina0ons
elsewhere.
Myths
of
hope
and
fear
will
proliferate
as
China’s
cultural
and
economic
influence
increase
hand-‐in-‐hand.
80. Eco-‐China
China’s
ini0a0ve
to
reconnect
people
with
nature
and
create
an
eco-‐civilisa0on
with
eco-‐conscious
ci0zens,
businesses
and
leaders
could,
some
see,
provide
leadership
for
a
world
beyond
capitalism.
81. Purpose
of
Companies
Successful
organisa0ons
align
their
purpose
with
addressing
specific
societal
and
stakeholder
needs
and
move
beyond
just
focusing
on
crea0ng
shareholder
value.
A
mul0-‐capital
approach
to
integrated
repor0ng
takes
hold
and
spreads.
82. Influence
of
Government
The
influence
of
na0onal
and
state
governments
recede
as
the
solu0ons
to
problems
are
solved
elsewhere.
Mul0na0onal
corpora0on
partnerships
and
global
NGO
bodies
increasingly
set
the
direc0on
of
travel.
83. Out
of
Sight
Criminals
and
non-‐criminals
alike
are
moving
from
the
public
and
personal
spaces
to
the
anonymous
and
impersonal
spaces
of
the
dark
net.
Anonymity
is
aMrac0ve
to
many
but
many
of
the
shibing
sub-‐cultures
are
increasingly
difficult
to
access.
85. Global
Skill
ConcentraPons
Localised
needs
for
specialist
skills
drive
greater
white-‐collar
migra0on
leading
to
more
geographic
concentra0on
of
skills
in
global
hubs.
High
skill
/
high
reward
opportuni0es
aMract
a
select
nomadic
group
who
move
ahead
of
the
mainstream.
86. Speed
to
Scale
Greater
global
connec0vity,
growing
average
consumer
wealth,
broader
reach
and
the
adop0on
of
standard
plaSorms
all
combine
to
accelerate
the
0me
to
1bn
customers
for
start-‐ups
and
new
corporate
ventures
alike.
87. Human
Touch
As
service
provision
and
consump0on
becomes
ever
more
digital,
automated
and
algorithmic,
those
brands
that
can
offer
more
emo0onal
engagement
and
human
to
human
contact
become
increasingly
aMrac0ve.
88. Full
Cost
The
next
decade
will
see
an
increasing
requirement
for
business
to
pay
the
full
cost
of
ac0vi0es
leading
to
a
reassessment
of
risk,
return
and
the
rela0onship
between
people,
planet
and
profit.
Surprisingly
this
may
be
accelerated
by
ini0a0ves
in
China.
89. Brand
vs.
Pla_orm
Digital
social
plaSorms
precipitate
new
business
to
consumer
rela0onships,
many
involving
small
private
groups
of
peer
consumers.
New
plaSorms
act
as
aggregators
and
intermediaries
between
consumers
and
brands.
90. The
Sharing
Economy
Increasing
collabora0on
drives
companies
to
re-‐organise
based
on
social
networks.
The
sharing
economy
changes
the
shape
of
many
organisa0ons,
but
the
shib
in
the
role
of
the
company
from
employer
to
facilitator
challenges
many.
91. Dynamic
Pricing
Big
Data
and
predic0ve
analy0cs
help
to
set
pricing
at
a
more
granular
level
based
on
customer
demand
and
supply
informa0on.
This
enables
providers
to
re-‐price
millions
of
products
in
real-‐0me,
taking
advantage
of
greater
transparency
of
cost
and
value.
92. Embracing
DisrupPon
While
some
mul0na0onals
con0nue
to
block
change
and
seek
to
maintain
the
status
quo,
other
large
companies
proac0vely
drive
and
embrace
change
–
increasingly
using
proac0ve
market
disrup0on
as
a
target
business
model.
93. The
Li`le
Things
A
deeper
and
wider
understanding
of
the
major
challenges
helps
more
of
us
to
iden0fy
the
liMle
things
that
can
make
a
big
difference
-‐
with
greater
sharing
and
collabora0on
amplifying
the
impact
and
so
enabling
change
at
scale.
94. Standards
Driving
InnovaPon
Across
key
areas
standards
increasingly
drive
innova0on.
From
sustainability
metrics
for
new
ci0es
in
China
to
Formula
E
driving
developments
in
the
automo0ve
sector,
we
will
see
new
a
rab
of
innova0ons
that
evolve
in
response
to
proac0ve
regula0on.
95. Digital
Money
Cash
is
gradually
replaced
by
digital
money
providing
consumers
with
more
convenience
and
choice
–
and
organisa0ons
with
lower
cost
transac0ons.
Wider
adop0on
enables
new
offers
to
proliferate
–
including
in
the
black
economy.
96. OrganisaPon
3.0
New
forms
of
flaMer,
project-‐based,
collabora0ve,
virtual,
informal
organisa0ons
dominate
-‐
enabled
by
technology
and
a
global
mobile
workforce.
As
such
the
nature
of
work
and
the
role
of
organisa0on
itself
blurs.
97. Energy
Storage
We
will
see
substan0al
improvements
in
energy
storage
leading
to
accelerated
growth
in
renewable
energy,
especially
solar
power,
with
the
adop0on
of
smart
grids
and
micro-‐grids
enabling
the
long-‐term
transforma0on
of
the
energy
system.
98. Currencies
of
Meaning
New
trusted
currencies
of
exchange
and
meaning
emerge
to
beMer
facilitate
transac0ons,
trade,
authen0ca0on
and
valida0on.
Money
as
a
means
of
exchange
is
complemented
by
new
and
tradi0onal
system
to
which
we
aMach
greater
significance.
99. Last
Mile
Delivery
Seamless,
integrated
and
shared
last-‐mile
delivery
replaces
inefficient
compe00on
and
duplica0on
of
goods
distribu0on:
Greater
efficiency
in
moving
things
is
as
important
as
efficiency
in
moving
people
and
so
a
major
focus
for
innova0on.
100. CreaPve
Economies
Mee0ng
the
challenges
of
the
21st
century
will
require
new
ways
of
thinking
in
ways
that
connect
culture,
economics
and
technology
a
deliver
the
“crea0ve
economy”
based
on
collabora0on,
cri0cal
thinking,
crea0vity,
entrepreneurship
and
adaptability.
101. Smart
Resource
AllocaPon
More
open
and
shared
data
drives
beMer
predic0ve
storage
and
distribu0on
of
resources.
Smarter
distribu0on
networks
enhance
and
replace
exis0ng
reac0ve
systems
and
seek
to
rebalance
supply
to
avoid
glut
and
scarcity.
102. Curators
and
Coaches
Smarter
mobile
technology
and
increasing
automa0on
redefine
professional
roles
-‐
turning
teachers,
doctors
and
lawyers
into
coaches
and
mentors
as
individuals
of
all
ages
increasingly
navigate
connected
pathways.
104. Some
QuesPons
We
have
curated
these
86
drab
issues
out
of
over
750
insights
gained
from
100+
discussions
around
the
world.
We
may
not
have
covered
everything
and
may
have
included
things
we
should
not?
Four
QuesPons
for
you:
1. Which
of
these
issues
are
the
most
important
for
you?
2. What
is
missing
from
this
view
that
ought
to
be
included?
3. Do
the
groups
make
sense
and
if
not
what
should
we
change?
4. Are
there
images
that
don’t
work
for
you
and
what
would
be
beMer?
Let
us
know
your
views
on
feedback@futureagenda.org
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Agenda
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