47. Understanding people as people
Meaning, emotions, context, and culture
Don’t oversimplify; embrace complexity
Motivations & behaviors
Copyright Satoru Murakoshi All rights reserved. CONFIDENTIAL
47
48. Four parts of a research plan
• Project Objectives
• Key Questions & Outcomes
• Activities & Participants
• Timeline
Copyright Satoru Murakoshi All rights reserved. CONFIDENTIAL
48
49. Key questions are NOT your research protocol.
You will not ask participants these questions.
Copyright Satoru Murakoshi All rights reserved. CONFIDENTIAL
49