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Understanding people as people

             Meaning, emotions, context, and culture


             Don’t oversimplify; embrace complexity

             Motivations & behaviors




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Four parts of a research plan


        • Project Objectives


        • Key Questions & Outcomes


        • Activities & Participants


        • Timeline




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Key questions are NOT your research protocol.
                                                                You will not ask participants these questions.

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Ethnography




       Ethnography
       • 
       • 
       • 
       • 
       • 
       • 
       • 
       • 
       • 
       • 




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Dublin Core




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Microformats




         <div class="vcard">
           <div class="fn">Joe Doe</div>
           <div class="org">The Example Company</div>
           <div class="tel">604-555-1234</div>
           <a class="url" href="http://example.com/">http://example.com/</a>
         </div>




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• 


     • 


     • 


     • 


     • 


     • 


     • 

     • 
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folksonomy




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Physically manipulate the data Make patterns


               Create structured insights (models)




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