Slides from the talk @ Inspired, organized by DottCornwall at Bedruthan Steps Hotel, Mawgan Porth, Newquay, 26th March 2010.
Is co-creation cutting innovation potential?
Is co-creation replacing what focus group use to be'
Is co-creation a simulacra of participation?
Can we innovate on how do we participate in society?
1. CO-CREATION vs.
PARTICIPATION
ANTITHESIS OF CO-CREATION
AND INNOVATION
ASIER PEREZ
asier@funkyprojects.com
www.twitter.com/asierfunky DOTTCORNWALL- MARCH 2010
sábado 27 de marzo de 2010
2. “CO-CREATION IS THE PROCESS BY
WHICH PRODUCTS, SERVICES, AND
EXPERIENCES ARE DEVELOPED
JOINTLY BY COMPANIES AND
THEIR STOKEHOLDERS, OPENING
UP A WHOLE NEW WORLD OF
VALUE.”
V. RAMASWAMY
sábado 27 de marzo de 2010
4. “THANKS LARGELY TO THE
INTERNET, THE ACTIVE, THE
ENGAGED CUSTOMER WAS
DRAMATICALLY TRANSFORMING
THE INDUSTRIAL SYSTEM AS WE
KNOW IT.”
V. RAMASWAMY& C.K. PRAHALAD
sábado 27 de marzo de 2010
6. “CO-CREATION IS NOT JUST A WIN-
WIN SITUATION: THE EMPHASIS ON
CONTINUOUS IMPROVEMENT,
COMMUNICATION, AND LEARNING
ALLOWS CUSTOMERS AND FIRMS
TO WIN MORE - WIN MORE BY
EFFICIENTLY CREATING UNIQUE
VALUE.”
V. RAMASWAMY& C.K. PRAHALAD
sábado 27 de marzo de 2010
26. "TELL ME AND I WILL
FORGET. SHOW ME AND I
WIL REMEMBER. INVOLVE
ME AND I WILL
UNDERSTAND."
CONFUCIOUS
sábado 27 de marzo de 2010
27. AN ILLUSION IS A DISTORTION OF THE
MIRROING EFFECT
SENSES, REVEALING HOW THE BRAIN
NORMALLY ORGANIZES AND
INTERPRETS SENSORY STIMULATION.
WHILE ILLUSIONS DISTORT REALITY,
THEY ARE GENERALLY SHARED BY
MOST PEOPLE
NOITAPICITRAP
OT EUD NOITAVONNI
FO NOISULLI
sábado 27 de marzo de 2010
28. Deliberative public engagement
should not be used:
‣ when crucial decisions have already been
taken; or
‣ if there is no realistic possibility that the
engagement process will influence
decisions.
http://www.involve.org.uk/nine_principles/
sábado 27 de marzo de 2010
29. Hello Change! is a recruiting
system for talent based on mutual
seduction.
http://hellochange.net
http://www.funkyprojects.com/?s=HELLO+CHANGE
sábado 27 de marzo de 2010