What in the world?
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David Smith's recent presentation at Cambridge University about the evolving digital world
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What in the world?
- 1. What In The World? David Smith Global Chief Innovation & Technology Officer david.smith@uk.fujitsu.com@SmithDavidMuk.fujitsu.com/blogs/cto
- 2. The future’s bright… ….but I’m still waiting for my jetpack
- 3. Before radio or podcasts…lectors
- 4. Worlds apart Clerical worker Forecourt attendant Insurance underwriter Telephone operator Typesetter Typist Blogger Call centre worker Personal trainer SEO specialist Sustainability manager Talent manager
- 5. Workplaces change, do people really?
- 6. What is driving change? Technology Society Lifestyle Livelihood
- 8. Technology - the old way Experts only Tailor-made Static and inflexible Stateful
- 9. Technology - the new way Accessible to all Commoditised Stateless On-demand
- 11. The physical world - devices and sensors
- 13. Business without borders – our vision
- 15. 800,000 in petabytes in 2010, 1,200,000 petabytes in 2011
- 16. 1 billion videos watched on YouTube in 2009, 2 billion in 2010
- 17. More e-books than physical books sold Christmas 2011 (Amazon)
- 18. Enterprise mobile apps to grow 78m by 2013 from 11m in 2009
- 20. Our HPC and storage technologies represent the foundation to analyse and store vast amounts of data (‘big data”) that will be generated
- 21. Leverage our investments in Human Centric applications to provide the business value in the future digital world
- 22. Build packaged solutions that are delivered as a Cloud service through our global datacentre footprintCloud Platform 7910 EXABYTES Knowledge 1227 EXABYTES 130 EXABYTES HPC Platform 2015 2010 2005 Virtual world
- 23. The cloud paradigm shift Cloud Computing Era Service ecosystem Business Services Marketplaces SaaS (IaaS, PaaS) Increasing business mobility Value Shift Workload jump Value Hybrid environment Increasing efficiency Private Cloud Virtualised Apps Enterprise Apps Client / Server Computing Era Personal Apps Time
- 24. The digital world – computing & intelligence
- 25. We are seeing new opportunities
- 27. Our innovation context #2 Engaging the world Technology Perspectives FujitsuIP InnovationEco-system Delivering value toour customers Shaping Tomorrow with you Fujitsu Societal Vision Create context for more strategic customer conversations and engagement in the field
- 28. We have an opinion on our future…. 19
- 29. Fujitsu Vision
- 30. Humancentric Copyright 2011 FUJITSU Creating knowledge, supporting human activities Human centric Transforming business processes Network centric Cloud computing Sensor technology Ubiquitous terminals Mobile communications Improving productivity Scope of ICT usage Computer centric Networking Internet PC 1990 2000 2010 2020
- 31. Humancentric intelligent society – alternateslide Food Transport Creating knowledge, supporting human activities Broadcasting Healthcare Human centric Logistics/ Retail Smart Grids
- 32. Start dealingwithtoday’s challenges Copyright 2011 FUJITSU
- 33. Enabling a Human Centric Intelligent Society Real World Navigation Sensing Massive data collection Imaging of real world Action to real world Cloud Platform Knowledge Analysis Virtual world
- 34. Human activities generate all kinds of data Copyright 2011 FUJITSU Food Health Energy Transport Logistics Environment Real worldData from many devices (millions of sensors, mobile phones, terminals) Disaster preemption & response services Automated metering Facilities management Biological data management Air flow and temperature monitoring Electricityusage and CO2emissions monitoring Structural monitoring Remote patient monitoring Network Practical wisdom Situation appropriate services Virtual world …. …. SaaS IaaS PaaS
- 37. A gateway placed on the substation collects data from power meters and sends them to the data center.
- 38. Automatic monitoring enables easier maintenance Automatically tracks usage for each house
- 39. Delivering wisdom to today’s farmers Copyright 2011 FUJITSU Camera* ＜Sensor＞ ・Temperature ・Solar radiation ・Soil temperature ・Field moisture About 500m ＜Other acquired data＞ ・Atmospheric pressure ・Wind direction ・Wind velocity ・Precipitation *Camera device: product of ELAB Experience *Courtesy of Geographical Survey Institute Japan
- 40. So what will you deliver? Solutions Agriculture, healthcare, logistics, financial services Services Consulting & enablement, BPaaS, SaaS, PaaS, IaaS Platforms Private cloud, local cloud, global cloud S5 & A5, public cloud partnerships
- 41. Rising influence of young & old Social media important as the telephone Truly ubiquitous technology Human resources sourced online - on a task basis Business activities commoditized Monetising personal resources – data, networks, status Blurring of work and leisure New dilemmas – keeping private, going offline Things to look out for…
- 42. Finally……..
Notas do Editor
- We can examine the idea of the game change created by cloud in greater detail. The diagram expresses the idea of the paradigm shift at the interaction of two separate timelines.The lower timeline represents the client / server computing era (or PC era). This exists mostly in the past. It describes the progression of PC technology in the enterprise, from its early days as personal applications sourced by individuals, to enterprise applications, to virtualisation leveraging shared infrastructure and finally to private cloud – on-demand computing provided from inside the enterprise. This timeline is characterised by consolidation – the need to get greater value from a fixed investment in technology and minimising of cost. It is about creating efficiency through management of a commodity and has outputs measured in terms of cost. As you move along this timeline, you create value by increasing efficiency.The upper timeline represents the cloud computing era. We have mapped out what we anticipate the key milestones might be in line with Fujitsu’s vision of cloud computing. This represents the progression of a new set of online technology services. This timeline also describes increasing value, but a different type of value - business mobility. Moving along this line, businesses can exploit technology services for real and immediate business benefit.This paradigm of the upper timeline is of higher value than the lower timeline as it is better able to respond to real needs of the business. At the centre of the diagram is a value shift. As we move from one curve to another, we are switching to a different set of values. This is the game change, or the disruption.This model is workload specific. Over time individual workloads are moved up the curves to attain higher value positions – i.e. to deliver greater value. If and when appropriate, workloads can be jumped onto the new curve to realise the different set of values. It is likely that for most enterprises their workload portfolio will exist in a hybrid state, a blend of client/server and cloud services, with the ratio delivery models changing over time.