The document discusses 12 changes and their implications for businesses, including: mobile meaning losing its meaning as all devices are now connected; businesses depending on social media for marketing and customer service; speed being critical for services and experiences; customers buying business services rather than technology; choice and customization becoming more important than standardized offerings; crowdsourcing becoming a new source for human resources; employees using their own technology in the workplace; context rather than the technology defining digital experiences; previously uncontrollable areas like home becoming safe for businesses; app stores becoming platforms for all types of services; IT losing its monopoly as other business units adopt technology; and the marketplace determining what a service is through customer demand and use.

1. What do we know about the
future, today?
12 changes and their implications for businesses
David Gentle
Fujitsu Global Business Group
Copyright 2011 FUJITSU

2. 1. The word ‘mobile’ has lost its meaning
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3. 2. Businesses depend on social media
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4. 3. Speed is everything
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5. 4. We buy business services not technology
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6. 5. Choice is the new ‘one size fits all’
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7. 6. Crowds have become a source of HR
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8. 7. People use their own technology at work
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9. 8. Context, not technology, defines you
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10. 9. Uncontrollable areas have become safe
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11. 10. App stores have become service stores
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12. 11. IT functions have lost their monopoly
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13. 12. The market says what a service is
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14. www.technology-perspectives.com
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