How to Make Your University the Technology Source of Choice for Innovation -- Creating an Effective Web Site
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These slides by Kathleen Needham (formerly of the technology transfer program at NASA’s Glenn Research Center) were part of a panel led by Fuentek, LLC on technology licensing at universities, presented at the Technology Transfer Society conference, October 2, 2009. This presentation describes the effort to redesign the program’s website, which Fuentek led in partnership with NASA GRC.
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How to Make Your University the Technology Source of Choice for Innovation -- Creating an Effective Web Site
- 1. How to Make Your University the Technology Source of Choice for Innovation Laura Schoppe Fuentek, LLC Karen LeVert Southeast TechInventures Kathleen Needham NASA’s Glenn Research Center John McEntire Pacific Northwest National Laboratory October 2, 2009
- 2. National Aeronautics and Space Administration 2009 Technology Transfer Society Conference Creating an Effective Web Site Kathleen Needham Chief Technology Transfer and Partnership Office NASA’s Glenn Research Center http://technology.grc.nasa.gov NASA’s Glenn Research Center http://technology.grc.nasa.gov
- 3. National Aeronautics and Space Administration Why We Initiated Redesign Directing resources into Web Align with site improvements provides strategic plan excellent ROI Matching main NASA Web Enhance visual site’s new look/feel creates a “affinity” “one NASA” image Providing up-to-date Streamline information and instructions communication reduces personnel- or resource-intensive efforts Providing documents online Reduce printing minimizes printing needs 2 NASA’s Glenn Research Center http://technology.grc.nasa.gov
- 4. National Aeronautics and Space Administration Goals for New Site Communicate Glenn’s Increase credibility as a license/ source for partnership technology and successes collaboration • Demonstrate • Advertise opportunities breadth/depth of • Inspire/Educate Glenn’s capabilities external organizations about working with Glenn 3 NASA’s Glenn Research Center http://technology.grc.nasa.gov
- 5. National Aeronautics and Space Administration Examining What We Had Reviewed current portfolio of technologies to identify Glenn’s key capabilities Grouped together similar types of information, creating new structure Considered external Web site structures to identify best practices Identified data available on other NASA centers’ sites that could be leveraged within new structure 4 NASA’s Glenn Research Center http://technology.grc.nasa.gov
- 6. National Aeronautics and Space Administration Original Site 5 NASA’s Glenn Research Center http://technology.grc.nasa.gov
- 7. National Aeronautics and Space Administration Video Tour of Website • 4.5-minute overview of website: – Architecture – Organization of content – Functionality • http://www.fuentek.com/samples/GRC- web-redesign-tour.php 6 NASA’s Glenn Research Center http://technology.grc.nasa.gov
- 8. National Aeronautics and Space Administration Old vs. New: Home Page Original Old vs. Welcome new Revised Invitation to explore website What We Offer List/Links to opportunities, instructions, etc. Result More useful, at-your-fingertips information without overwhelming visitors 7 NASA’s Glenn Research Center http://technology.grc.nasa.gov
- 9. National Aeronautics and Space Administration Old vs. New: Navigation/Menu Original Old vs. Technology new Opportunities Revised Facilities Technology Work with Us Working with GRC Success News & Events About Us Resources Result Easier for visitors to find the information they need 8 NASA’s Glenn Research Center http://technology.grc.nasa.gov
- 10. National Aeronautics and Space Administration Old vs. New: Technology Info Original Old vs. Technology listed new by title with PDF Revised details Short, on-screen Level of detail limited summaries to print template Additional details, links to Info provided for select more info provided techs Info provided for all techs Result More robust content 9 NASA’s Glenn Research Center http://technology.grc.nasa.gov
- 11. National Aeronautics and Space Administration Some Technical Details Technology content is Offers greater flexibility, database-driven rather than streamlines editing individual HTML pages Links to external Web Prevents us from losing pages open new windows our audience Keeps visitors focused on Search engine is our information by restricted to site’s content minimizing off-topic hits 10 NASA’s Glenn Research Center http://technology.grc.nasa.gov
- 12. National Aeronautics and Space Administration Results and Outcomes •We’re showing up in Google More searches inquiries/leads •Visitors are finding our information •Site helps visitors self-select, Better/Actionable eliminating the “tire kickers” leads •Some agreements in negotiation – a first for us! A management •Internal information tool management 11 NASA’s Glenn Research Center http://technology.grc.nasa.gov
Notas do Editor
- The old vs. new graphics are visible right away when we come to this slide; they don’t animate in the way they do on the previous slide and the next slide. But it should be consistent right? Also, in the interest of clarity and simplicity, I should have arranged the list of menu items according to what makes sense, not how things are “geographically” laid out on the site. Therefore, let’s keep the order we have on the left/old side but the right/new side should be reordered (top to bottom) as follows:TechnologyWorking with GRCNews & EventsAbout UsResources
- Short, on-screen summaries availableAllows visitor to more easily “screen” for relevanceAdditional details, links to more info providedMore comprehensiveInfo provided for all technologiesLevel of detail/effort linked to expected return on investment (ROI)