1. Bank Of Ireland Digital Strategy

2. Start by thinking about creating strategies for a digital world, not a digital strategy

3. /paradigm_shift

4. There has been a paradigm shift in communications. The Digital World has taken us........

10. It’s Not That Advertising is Failing…It’s That Experiences Matter More Than Ever Before

11. BRAND-CENTRIC COMMUNICATION PLANNING HUMAN-CENTRIC COMMUNICATION PLANNING Starts from what the brand wants to say and how to efficiently get it to pre-defined homogeneous audiences. Starts from what the customers want to “hear” and and being relevant to their situation, environment, interests and needs. ...moving from brand-centric planning to human-centric planning...

12. /IE9

19. I would like to see video backgrounds #makethewebbeautiful

20. /Microsoft Surface

26. /who_we_are