These slides are from our first social media meetup of the year. To start off the year right, we're sharing at least 10 tools to help you conduct better research, operate more efficiently, create more compelling content, and more. In this presentation we actually shared close to 40 tools. Don't miss it. Some of these you've heard of, others, you surely haven't. Learn more about our monthly social media meetup here: https://www.meetup.com/social-media-advertising/

1. #PHLSOC
@iftfagency ✹ @jgibbard
Join our Facebook Group
facebook.com/groups/future.social.media

2. At least 10 Tools for 2019

3. #PHLSOC
@iftfagency ✹ @jgibbard

4. AGENDA
Under-Promise &
Over-Deliver
Research
Tools
Productivity
Tools
Content
Tools
Reporting
Tools
Management
Tools
Audience
Tools
Other
Tools

5. Research
Tools

6. Display Purposes
Cost: Free www.displaypurposes.com
What does it do?
Instagram Hashtag research
● By relevance and popularity
● By location
● As a topic graph

7. BuzzSumo & Ahrefs
What does it do?
Topic research tools
Answers the questions
● What’s trending?
● What’s the most shared content?
● What type of content works best?
● What headlines work?
● Who is influential?
...and more.
Cost: Pro: $79/mo, Plus: $139/mo. Large: $239/mo, Enterprise: $499+/mo www.buzzsumo.com

8. Productivity
Tools

9. Cheatsheet (iOS)
What does it do?
Save time typing hashtags, emoji
combinations, or common phrases.
Cost: Free iTunes App Store

10. TextExpander (Mac, Windows, iOS)
What does it do?
Save time by creating comprehensive, reusable
templates.
Cost: Starting at $3.33/month www.textexpander.com

11. Shortcuts (iOS)
What does it do?
A visual programming tool for iOS that lets you
automate a multitude of steps.
Create a morning routine
Turn photos into memes or grids
Turn emojis into gifs
Launch apps
Check out the subreddit: /r/shortcuts
Cost: Free iTunes App Store

12. IFTTT & Zapier (Web, iOS)
What does it do?
Trigger based automation where:
IF This happens Then That should happen.
Enables passive automated tasks such as tracking tweets
with a hashtag, adding Facebook Leads to CRM or Email
Marketing, or copying contacts to spreadsheets.
Cost: IFTTT: Free / Zapier: Free, then starting at $20/month www.ifttt.com / www.zapier.com

13. Content
Tools

14. Headliner
What does it do?
Free video tool allowing for the creation
of audiograms, transcribed video, and
social video with text.
Cost: Free www.headliner.app

15. InShot (iOS)
What does it do?
Amazing video editing tool for iOS.
Crop, add text, resize for multiple
channels, add effects and filters, and
more...
Cost: Free (Plus in-app purchases) iTunes App Store

16. TubeBuddy
What does it do?
Everyone’s favorite Youtube tool for doing competitive
analysis, keyword research, tag research, and step by
step optimization of Youtube videos.
Allows for custom thumbnail creation, research on
best time to publish, even comment suggestion.
Cost: Pro: $9/mo, Star: $19/mo, Legend: $49/mo www.tubebuddy.com

17. Loom
What does it do?
Simple, web based (soon desktop),
screen capture. Great for webinars and
walkthroughs.
Cost: Free www.useloom.com

18. Drafts (iOS)
What does it do?
Voice-to-text has NEVER been
this good! Drafts is a super
comprehensive note taking app,
but it’s the voice to text
transcription that is the real star.
Works with iOS devices and
Apple Watch. Create a Shortcut
to immediate begin dictation.
Cost: $1.99/month or $19.99/year www.getdrafts.com

19. Quuu
What does it do?
Content Curation on Autopilot
Want to have your social media sites
curate content on autopilot? Try Quuu.
Want to expand the reach of your content
through people who have signed up for
this service?
Try Quuu Promote.
https://www.quuupromote.co/
Cost: Free: $0, Pro: $15/mo, SMB: $49/mo, Med-Bus: $99/mo www.quuu.co

20. Canva (Web/iOS/Android)
What does it do?
You probably already know what this one is,
but just in case you don’t…
Canva is “graphic design for dummies.” With
pre-set templates for virtually every social
media use case, Canva is exceptionally
useful for quickly creating visual assets and
managing a small team who may or may not
have design skills.
Cost: Free / $12.95 Monthly / $119.40 Annually www.canva.com

21. Typorama (iOS)
What does it do?
If all you need to do is add text to an image, this
app gives you the basic tools you need. App has
built-in image search.
Cost: Starting from a Free plan www.apperto.com/typorama

22. Unsplash (Web)
What does it do?
Simply the best place to search and
download high quality, royalty-free
photographs for use in ads, blogs, or website
imagery.
Cost: Free www.unsplash.com

23. Pablo by Buffer (Web)
What does it do?
From the makers of Buffer, this is another
great tool for combining text and image. This
app has built-in image search.
Cost: Free pablo.buffer.com

24. Grid Post (iOS) / 9Square (Android)
What does it do?
If your focus on IG is on your profile
more than your posts, these apps allows
you to take individual images and break
it up across a grid of varying sizes.
Cost: Free Google Play or iTunes App Store

25. Reporting
Tools

26. Numerics
What does it do?
Simple, yet fairly comprehensive, high-level social media
stat tracking tool. Works with Twitter, Facebook,
Youtube, Instagram, and more...
Cost: Free: $0, Pro: $9.99 www.cynapse.com/numerics

27. Google Data Studio
What does it do?
Comprehensive visual reporting that
natively works with 17 Google
Connectors out of the box and over
150 total connectors. Social Media
connections provided (primarily)
through Supermetrics.
Cost: Free datastudio.google.com

28. Google Sheets
What does it do?
Online collaborative spreadsheet.
Great for planning, quick reporting
and performance analysis. Use with
forms to (manually) create weekly
reports.
Cost: Free www.docs.google.com/spreadsheets

29. Management
Tools

30. Sprout, Hootsuite, Agorapulse, Buffer,
ContentCal, SocialReport
What does it do?
Monitoring, Scheduling, and Reporting
Sprout
Hootsuite
Agorapulse
Buffer
ContentCal
SocialReport
Link to Pricing Table

31. Audience
Tools

32. Refollow
What does it do?
Follow-Unfollow-Repeat
Allows for comprehensive
searching by hashtag, keyword, or
users who follow…
Includes filtering by following,
followers, influence, verified,
profile pic, etc.
Campaigns are tracked by follow
back percentage.
Cost: Free www.re-follow.com

33. Gramista (iOS)
What does it do?
Follow-Unfollow-Repeat
Like, Comment, Automatically
Cost: 1-day: $1.79, 3-days: $4.99 … 90-days: $89.99 www.gramista.com

34. IG Cleaner
What does it do?
Need to quickly get rid of people you’re following on
Instagram? This tool helps with mass, automated
unfollowing.
Cost: Free Google Play or iTunes App Store

35. Other
Tools

36. Google - The Ultimate Social CRM & Workstation
What does it do?
Create a shared workspace with extensions,
apps, saved passwords and bookmarks. Then
use Gmail to build the ultimate social CRM
using email notifications.
Cost: Free google.com/chrome and gmail.com

37. What does it do?
Easy mapping of funnels
Cost: Free funnelytics.io
Funnelytics

38. Grammarly
What does it do?
Your spelling and grammar are only
ok. This nifty little app/plugin helps fix
that. Correct common misspellings
and incorrect grammar.
Cost: Free, Premium: $11.66/mo, Business: $15/mo www.grammarly.com

39. FB Pixel Checker (Chrome Plugin)
What does it do?
Want to know if a website has a FB tracking
pixel? This can help.
Cost: Free www.chrome.google.com/check-facebook-pixel

40. That’s it...

41. ONE MORE THING...

42. Have you been tweeting?
★ Gmail Filters for easy Social CRM setup
★ Google Sheet: Comprehensive Social Publishing Calendar
★ The Ultimate FREE Social Content Research Tool
★ Simple ROI & ROAS Calculator
Cost: Free http://bit.ly/ftfreebies

43. Join our Facebook Group
facebook.com/groups/future.social.media

44. Questions?