This brochure describes Six Degrees' capabilties and experiences in market research for pharma and biotech clients.

1. six degrees
8040 east gelding drive
scottsdale, az 85260
480 627 9850
www.six-degrees.com
The Brand Perspective
six degrees market research
Market Insights
We help our clients understand how physicians
and patients perceive and experience Pharma
brands and treatment areas
Strategy
From positioning and brand personality to portfolio
branding, we help our Pharma clients determine
what strategies to pursue
Communications
From creative concepts, messaging and objection
handling to identity development, we help our
Pharma clients understand how to communicate
© Six Degrees LLC

2. > Unique methodologies. Actionable results. > Brand-focused research.
Other companies are capable of performing market research. Six Degrees is a proven expert in producing insightful, actionable
What sets Six Degrees apart is our creativity in branding and our research for every phase of your brand. Whether you are in the early
ability to interpret findings within the context of the changing stages of a brand launch or the end of its lifecycle, we conduct
pharmaceutical and biotech marketplaces. Imaginative research research to understand customer perceptions and then leverage this
exercises such as visual projection and novel mapping uncover knowledge to develop the best strategies for your brand. From brand
otherwise unobtainable findings which our senior brand strategists extension and revitalization to advantageous exit strategies, our fresh,
use to provide deep insight and strategically relevant inventive approach will support your toughest decision-making.
recommendations. We tailor your research, combining new
techniques with traditionally structured methodologies to produce
direct, actionable results and fully informed brand decision-making.
> Deeper insights. Better research. Faster results. > Branding breadth and depth. > Brand life stages.
Six Degrees is more than a market research agency. We are brand Six Degrees is a team of senior-level branding, marketing and Our senior-level multi-disciplinary team combines unique, creative
builders, and we approach your project from that perspective. research professionals who have worked in a broad cross-section techniques with traditionally structured methodologies to uncover
of therapeutic areas. Our client list speaks to the national and actionable insights for smart decision-making at every phase of
As a result, we design and deliver the kind of brand planning, global scope of our brand experience. Our extensive studies with the brand lifecycle.
strategy and research that pharmaceutical and biotech companies physicians, patients, consumers and caregivers have given us a
need most. Insightful, actionable, one-of-a-kind. Our unique unique perspective and grounding in pharmaceutical and biotech Strategy
methodologies and creative techniques produce meaningful branding. We continue to develop original techniques and break
Revitalization
recommendations that lead to solid business results. Working new ground through research that gains deeper, richer insights
Maturity
as a strategic partner, we focus on value, flexibility and informed and maximizes business results. Exit
decision-making. We understand that to launch your product in Development Post-launch
today’s competitive market—and manage your brand throughout
its life cycle—you need deeper insights, faster results and more
economical research than ever before.
Whether you are in the early stages of a brand launch or the end of its lifecycle,
we conduct research to understand customer perceptions and then leverage this
knowledge to develop the best strategies for your brand.