What_Is_Digital_Mastery

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Farshid Shahraki

Digital Mastery
Dr. Mehdi ShamiZanjani Associate Professor, IT Management Department, University of Tehran

What is Digital Mastery?
Digital Mastery Dr. Mehdi ShamiZanjani

Dr. Mehdi ShamiZanjaniDigital Mastery – What is Digital Mastery?

Nike: From Separate Digital Initiatives to Firm-Level Transformation
Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani
Nike’s Corporate Presence In Major Social Platforms All Over The World

Nike
Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani
The Nike+ Platform Leverages Multiple Components to Connect Runners to The Company & Each Other

Digital Mastery – What is Digital Mastery?
Nike
Dr. Mehdi ShamiZanjani

Digital Masters
 Use Digital Technologies to Drive their Businesses Forward
 Use Digital Technologies to Transform the Way They Do Business
Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

How are Large Companies Around The World Using
Fast Evolving New Digital Technologies in Their Businesses?
Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

It’s Not Just What Digital Masters Invest in.
It’s How They Lead Change that Makes these Companies
Digital Masters.
Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

Digital Masters excel in two critical dimensions
The What of Technology (Digital Capabilities)
The How of Leading change (Leadership Capabilities)
Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

Digital Capabilities
Digital Masters see Technology as a Way to Change The Way They Do Business
Customer Engagements
Internal Operations
Business Models
Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

Leadership Capabilities
The Lever That Turns Technology into Transformation
Setting Direction
Building Momentum
Ensuring That The Company Follows Through
Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

Leaders In Digital Master Companies
Create a Clear and Broad Vision of The Future
Engage Employees to Build out The Vision Over Time
Stay Involved Throughout The Transformation
Continually look for Ways to Extend The Vision
Move The Company to The Next Level of Digital Advantage
Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

Opens Up New Possibilities
To Exploit & Extend The Company’s Digital Advantage.
Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

Four Types of Digital Maturity
Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

Beginners
Start of The Digital Journey
Adopt a Wait & See Strategy
Use Regulation or Privacy as an Excuse for Inaction
Basic Digital Capabilities
Lag Behind Their Competitors on Multiple Measures of Financial Performance
Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

Fashionistas
Act Fast
Buy Every New Digital Bauble
Flaunt Technology Without Changing What’s Behind The Veneer
Lack of Strong Digital Leadership & Governance
Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

Conservatives
Opposite of Fashionistas
Useful Digital Leadership Capabilities
Prevents Building Strong Digital Capabilities
Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

Digital Masters Use Digital Advantage
to Build Superior Competitive Positions in Their Industries
Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

Digital Maturity Varies Widely
Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

Digital Masters Outperform Their Peers (Revenue Generation)
Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani
Digital Masters Outperform Their Peers (Market Value)

Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani
Digital Masters Outperform Their Peers (Profitability)

Maturity By Industry
Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani
Maturity Breakdown By Industry

What is Your Level of Digital Mastery?
The Main Reference: “Leading Digital: Turning Technology into Business Transformation, HBR Press, 2014”

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1. Digital Mastery Dr. Mehdi ShamiZanjani Associate Professor, IT Management Department, University of Tehran

2. What is Digital Mastery? Digital Mastery Dr. Mehdi ShamiZanjani

3. Dr. Mehdi ShamiZanjaniDigital Mastery – What is Digital Mastery?

4. Nike: From Separate Digital Initiatives to Firm-Level Transformation Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

5. Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani Nike’s Corporate Presence In Major Social Platforms All Over The World

6. Nike Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

7. Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani The Nike+ Platform Leverages Multiple Components to Connect Runners to The Company & Each Other

8. Digital Mastery – What is Digital Mastery? Nike Dr. Mehdi ShamiZanjani

9. Digital Masters  Use Digital Technologies to Drive their Businesses Forward  Use Digital Technologies to Transform the Way They Do Business Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

10. How are Large Companies Around The World Using Fast Evolving New Digital Technologies in Their Businesses? Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

11. It’s Not Just What Digital Masters Invest in. It’s How They Lead Change that Makes these Companies Digital Masters. Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

12. Digital Masters excel in two critical dimensions The What of Technology (Digital Capabilities) The How of Leading change (Leadership Capabilities) Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

13. Digital Capabilities Digital Masters see Technology as a Way to Change The Way They Do Business Customer Engagements Internal Operations Business Models Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

14. Leadership Capabilities The Lever That Turns Technology into Transformation Setting Direction Building Momentum Ensuring That The Company Follows Through Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

15. Leaders In Digital Master Companies Create a Clear and Broad Vision of The Future Engage Employees to Build out The Vision Over Time Stay Involved Throughout The Transformation Continually look for Ways to Extend The Vision Move The Company to The Next Level of Digital Advantage Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

16. Opens Up New Possibilities To Exploit & Extend The Company’s Digital Advantage. Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

17. Four Types of Digital Maturity Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

18. Beginners Start of The Digital Journey Adopt a Wait & See Strategy Use Regulation or Privacy as an Excuse for Inaction Basic Digital Capabilities Lag Behind Their Competitors on Multiple Measures of Financial Performance Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

19. Fashionistas Act Fast Buy Every New Digital Bauble Flaunt Technology Without Changing What’s Behind The Veneer Lack of Strong Digital Leadership & Governance Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

20. Conservatives Opposite of Fashionistas Useful Digital Leadership Capabilities Prevents Building Strong Digital Capabilities Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

21. Digital Masters Use Digital Advantage to Build Superior Competitive Positions in Their Industries Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

22. Digital Maturity Varies Widely Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

23. Digital Masters Outperform Their Peers (Revenue Generation) Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

24. Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani Digital Masters Outperform Their Peers (Market Value)

25. Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani Digital Masters Outperform Their Peers (Profitability)

26. Maturity By Industry Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani

27. Digital Mastery – What is Digital Mastery? Dr. Mehdi ShamiZanjani Maturity Breakdown By Industry

28. What is Your Level of Digital Mastery? The Main Reference: “Leading Digital: Turning Technology into Business Transformation, HBR Press, 2014”

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