Digital Marketing is playing a very important role in every industry including the healthcare. Here are few digital marketing strategies for hospitals and health systems to stay competitive and to drive patient engagement.

2. INDEX
1. Digital Marketing
2. Current Scenario
3. Digital Marketing - Platforms
4. Solutions designed to achieve goals through Digital
Marketing
5. Why FrontEnders for Digital Marketing
6. Contact details

3.  Digital marketing is the promotion of products or brands through
electronic media
 It is a process of building and maintaining customer relationship
 Digital marketing is the “future of Healthcare” marketing
What is Digital Marketing?

4. Current Scenario

5. Digital Marketing & Healthcare Industry

6. •The consumers are no longer satisfied to blindly accept what a
doctor tells them. They prefer doing homework before visiting a
doctor.
Consumers are now avid
researchers
•Data-driven technologies . Data allows physicians to make more
effective and efficient marketing decisions.
Brings Better Decisions with
Better Data
•Digital marketing consistently reduces total marketing spend and
increases ROI in practically every industry.
Reduces Cost per Patient
Acquisition (CPA)
•Digital tracking systems make it simple to send regular appointment
reminders, as well as respond to patient needs
Enhances the Patient
Experience
•Digital options make it easy for patients to access and engage
physicians, which increases their satisfaction and frequency of
referral.
Increases Patient Referrals
•Digital marketing lets physicians target patients in a variety of ways,
including by their condition, gender, age, and zip code
Targets Patients with Certain
Conditions
Ways in which Digital Marketing can support the
Healthcare Industry?

7. Multi-Channel Digital Marketing

8. Digital Marketing
P
A
I
D
R
E
A
C
H
SEM
Text Ads
Banner Ads
Video Ads
Facebook Ads
Twitter Ads
Linked In Ads
O
R
G
A
N
I
C
R
E
A
C
H
On Page Optimization
Off Page Optimization
Web Analytics
Facebook
Google+
Twitter
Linked In
SMM
SEO
SMO
Digital Marketing - Platforms

10. Methodology of strategies, techniques and
tactics used to increase the amount of
visitors to a website by obtaining a high-
ranking placement in the search results
page of a search
engine (SERP)
 Google, Bing, Yahoo and other search
engines.
Search Engine Optimization - SEO

11.  Growing your business with social
networks
 Strengthen your brand and boost
visibility
 Generate leads and increase sales.
Social Media Optimization - SMO

13. A form of Internet marketing that involves the promotion of websites by increasing their visibility in
search engine results pages (SERPs)
Benefits of SEM
 Cost effective marketing strategy
 Gain potential customers
 Targeted leads
 Grow your business ahead of competition
 Better Return on Investment (ROI)
 Increased brand awareness
 Increased visibility
Search Engine Marketing - SEM

14. Search Engine Marketing - SEM
Google Text ads Google Banner ads

15.  Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a
marketing tool.
 Helps to get direct feedback from customers and Social customer relationship management
Benefits of SMM
 Increased Brand Awareness
 Higher Conversion Rates
 Better Customer Satisfaction
 Improved Brand Loyalty
 Cost-Effective
 Gain Marketplace Insights
Social Media Marketing - SMM

16. Facebook Ads Twitter Ads
LinkedIn Ads
Social Media Marketing - SMM

17. Solutions designed to help achieve your goals
 Generate more website lead
generations
 Increase revenue and sales
opportunities
 Improve search engine visibility
 Gain brand visibility
 Results driven digital marketing
strategies
 Increase search ranking and traffic
 Build and increase website engagement

18. End – to – End Digital Marketing
 Integrating Marketing, technology,
design, branding and strategy. We
ensure we provide data driven
marketing campaigns by providing all the
constituent parts which drives to
success.
 Digital marketing strategy
 Social, SEO and SMO
 Analytics
 Inbound marketing

19. Why to choose FrontEnders for Digital
Marketing ?
 Exclusive Healthcare Consulting Company
 Healthcare Experienced team to handle the Digital Marketing (DM)
 Reliable and Cost effective result oriented team
 Providing both Organic and Paid promotion options to the clients
 Better exposure in healthcare and medical content writing by experts
 In house team for all tasks related to DM
 Practical approach to the creative and design concepts
Our professional guidance will be of great help to you in strengthening your presence on the digital space with your patients
and the society as a whole. Talk to us and manage your branding and digital marketing tasks efficiently

20. The Karen Hospital - Kenya
Our Clients
www.karenhospital.org
Ahana Hospitals - Madurai
www.ahanahospitals.in
IAD - Kerala
www.iad.org.in
Jumuia Hospitals - Kenya
www.jumuiahospitals.org