How Groupon creates, signs, and manages over 1,000 contracts a day using Adobe EchoSign.

1. Groupon
Chris Bland
Finance Manager
North American Operations
Adobe® EchoSign® | Web Contracts 2012

2. Groupon Today
 Groupon is a shopping website
that features a daily deal on the
top goods, services and cultural
events.
 Groupon is a win-win for local
shoppers and business owners.
For the consumer, Groupon
48 brings unbeatable deals on top
COUNTRIES
local experiences.
 For local businesses, Groupon
has changed the way they
market themselves and drives
new customers into their
establishments.
Adobe® EchoSign® | Web Contracts 2012

3. How Adobe EchoSign Helps With Those Challenges
Merchant Sales
Experience Relationship
Adobe® EchoSign® | Web Contracts 2012

4. Business Challenges
Why Adobe EchoSign?
When we started contracts were simply an email template with some
merge fields. Contracts were forwarded to an email address
@groupon for archiving. This created a lot of problems and as we
grew we needed a system that could keep up.
Contracts are dynamically generated for multiple products for sales.
They don’t have to remember who gets what type of contract, the
system auto-generates it. (Daily Deal, GrouponLive, Groupon
Getaways with Expedia)
+
Contracts are stored directly with the opportunity, one place to look
for all the information about that deal.
Adobe® EchoSign® | Web Contracts 2012

5. Adobe EchoSign Can be More than a “Contract”
EchoSign is turns an ordinary contract into a living, breathing document.
We Simplify Data Collection for Sales
How would you like to be paid?
 By Check?
 Where should we send your check?
 Who should we write the check payable to?
 By Wire?
 Bank Account Details?
 What is your Tax ID Number?
 Collected in a secure environment
By collecting this information from our Merchants at the time of the sale,
we ensure accurate data in Salesforce.com and save our Sales Team
time and prevent mistakes.
Adobe® EchoSign® | Web Contracts 2012

6. Rollout and Adoption
What departments think of EchoSign?
 Legal:
 Contracts in one location, secure signatures
 Sales:
 Ease of use, automatic data collection, intuitive, reminder
emails
 Sales Team Mgmt.:
 Analytics on their Team, Who needs help? Who produces?
 Salesforce Team:
 Easy to Administer, Clicks not code, Technical Support
Adobe® EchoSign® | Web Contracts 2012

7. Adobe® EchoSign® | Web Contracts 2012