frog Executive Creative Director of Global Insights Jan Chipchase delivered the opening keynote at the 13th International Conference on Ubiquitous Computing, covering the data layer of the connected city.

1. uberrima fides
UBICOMP 2011

5. something at stake

9. pervasive, smart, integrated
hacked

15. social friction

16. “our moral character dwindles as our
instruments get smaller”
THE AMATEUR PHOTOGRAPHER, 1910

17. phone number as social lubricant

19. a step away

20. primary identity

21. “what’s your phone number?”

22. “what is your facebook?”

23. dual-sim hack

24. from sente to Sente

25. syngenta foundation for sustainable
agriculture

26. automated harvest insurance

28. Free Libyana network

29. dynamic discounts

30. understanding the edges

31. urban geometry

32. urban textures

33. urban vocabulary

36. mainstreaming of dna testing

37. parental discrepancy

38. your biological father is not your father

39. reinforce & challenge
the notion of family

41. social distance

42. social distance

43. social distance

45. personal trajectories

47. born

48. born die

49. born die

50. # of active
acquaintances

51. # of active
acquaintances

53. 3 principles

54. 1 have something personal at stake

55. 2 understand where you are in the curve
context

56. 3 live a little

57. 3 live a little , die a lot

58. caveat emptor

59. caveat emptor
“buyer beware”

60. uberrima fides

61. uberrima fides
“in utmost faith”

62. @janchip
weibo.com/frogchina