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SERVICES FROG IS A GLOBAL
PRODUCT STRATEGY AND DESIGN FIRM Tools and capabilities that help our clients capture value by identifying untapped opportunities in the market and converting them into meaningful strategies. Strategy and design that choreographs interactions between people and a brand’s products and services over extended time. The concepting, planning and engineering of products and services that connect on a functional and emotional level. Capabilities to get our clients products to market quickly by supporting internal development and manufacturing processes. EXPERIENCE STRATEGY PRODUCT & SERVICE DESIGN PRODUCT REALIZATION GROWTH STRATEGY EXPERIENCE ASSESSMENT ! EXPERIENCE ENVISIONING ! EXPERIENCE PLANNING ! EXPERIENCE MANAGEMENT BRAND DESIGN ! PHYSICAL DESIGN ! SOFTWARE & DIGITAL DESIGN ! DESIGN SYSTEMS DESIGN FOR MANUFACTURING ! PRODUCT REALIZATION MANAGEMENT ! SOFTWARE DEVELOPMENT ! DESIGN SYSTEMS DEVELOPMENT INSIGHTS ! PRODUCT STRATEGY ! BRAND STRATEGY ! TECHNOLOGY STRATEGY We are thought leaders anticipating the future.
WHY AGING BY DESIGN? WE
ARE INTERESTED IN — AND ACTIVELY EXPLORING — THE TRANSFORMATIVE IMPACT THAT GREAT DESIGN AND EMERGING TECHNOLOGIES WILL HAVE ON CREATING SUSTAINABLE, SUPPORTIVE AND CONNECTED COMMUNITIES FOR THE AGING POPULATION AND THOSE WHO CARE FOR THEM. 710
THE NEED IS MASSIVE 8
The elderly population in America alone (classified as 65 years of age and older) is projected to shoot up 78% over the next 20 years. By 2030, roughly 1 in 5 Americans will be elderly, or over 72 million seniors. Even with all of this, most of us want nothing more that to remain in the company of our friends and loved ones, stay in places that are most familiar and comfortable to us, and maintain our mental and physical autonomy.
SPENDING CAPACITY 9 According to
a Nielsen study of “Marketing’s Most Valuable Generation,” consumers over 50 years of age represent 44% of the U.S. population, control 70% of disposable income, and account for 49% of all spending on packaged goods.
WHO ARE WE TALKING ABOUT?
TV DINNERS & MOON LANDINGS. CIVIL RIGHTS & WOODSTOCK. THE POST-WAR PRIVILEGED. ! THE INNOVATION GENERATION. 10
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! ! ! 53% of Boomers are on Facebook Nielsen Report: INTRODUCING BOOMERS: MARKETING'S MOST VALUABLE GENERATION
! ! !! ! !
! ! ! 41% of Apple customers are Boomers Nielsen Report: INTRODUCING BOOMERS: MARKETING'S MOST VALUABLE GENERATION
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! ! 45% of persons aged 65-74 engage in regular physical activity. H&HS: PROFILE OF OLDER AMERICANS 2012.