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                                     11.2012




collective
 collective
 action
action
 toolkit
toolkit
                     david sherwin
         the feast conference




groups
imagine
                      new ideas




   seek                                      make
new understanding                           something real
                       clarify your

                      GOAL




         build                        plan
          your team                   for action
groups
make
change
groups
make
change
perspective
knowledge
Building capacity
                                                                                                1

                                                                                             Community Health Worker
                                                                                             transactions with villagers are



through incentives
                                                                                             being recorded and tracked by the
                                                                                             Community Case Management
                                                                                             database engine.

                                                                                             Florence, a Community Health
                                                                                             Worker, is directly linked with the
                                                                                             percentage of increasing demand
                                                                                             for regular checkups and treatments in
                                                                                             her community.

                  “Florence is great!”         76 malaria
                                         29 pneumonia patients
                                                treated
                                                                             Florence
                                                                                                2

                                                                                             Citizens of Village X are able to rate
                                                                                             the performance of their Community

            Mother
                                                           +                Aug Sep Oct      Health Workers via SMS, providing
                                                                                             qualitative information about the
            & Child                                                                          responsiveness and quality of care
                                                                                             they are receiving.



                                                                 District
                                                                 Manager
                                $   $
                                $


 Community                  Rewards
Health Worker                                               “Florence is doing
                                                               a great job.”                    3

                                                                                             Florence is noted as being a high-
                                                                                             performing Community Health
                                                                                             Worker from both number of
                Community
                                                                                             transactions and feedback from actual
                  Praise
                                                                                             patients. The clinic and district office
                                           Community
                                            Members                                          gets a report on these high performing


                                                                                 knowledge
                                                                                             Community Health Workers on a
                                                                                             regular basis.



Illustrates Challenges:
Incentives / Training / Retention / Monitoring
learning
new skills
pairing design research
with skills development
inspired this toolkit
               MAKE: Lights, Camera, Action!
FOUR WEEKS
explorer training




  week        1
              1              22                 33                4


         learn skills   tell stories   imagine possibilities   be heard
FOUR WEEKS
research objectives




 week    1                2             3            4


   FOUNDATIONS          FOCUS       IDEATION     PROTOTYPE
     girl kick-off    connections    co-design    evaluation
meet   trust   co-design   leave
meet   trust   co-design   leave
meet   trust   co-design   act
groups
make
change
idea
collage
        song              storyboard

idea        story
       sketch               skit
                 photo
collage
        song              storyboard

idea        story                  realize   plan
       sketch               skit
                 photo
groups   PLAN: Divide and Conquer

make
change
adapt your group’s goals
based on what you discover
through today’s process
imagine
                      new ideas




   seek                                      make
new understanding                           something real
                       clarify your

                      GOAL




         build                        plan
          your team                   for action
imagine
                      new ideas




   seek                                      make
new understanding                           something real
                       clarify your

                      GOAL




         build                        plan
          your team                   for action
amplify group efforts
by exposing them to each
other’s process thinking
MAKE: Storyboarding 101




 from analog
community to
 digital scale
accelerate change by
connecting groups with
the right global organizations
group + goal = go!
         PLAN: Keeping Momentum
download the toolkit
http://www.frogdesign.com/collective-action-toolkit




share stories
seeking
get in touch and let us know
partners to
how you’re using the toolkit—
email us at cat@frogdesign.com

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Collective Action Toolkit

  • 1. v1.0 11.2012 collective collective action action toolkit toolkit david sherwin the feast conference groups
  • 2.
  • 3. imagine new ideas seek make new understanding something real clarify your GOAL build plan your team for action
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  • 11. Building capacity 1 Community Health Worker transactions with villagers are through incentives being recorded and tracked by the Community Case Management database engine. Florence, a Community Health Worker, is directly linked with the percentage of increasing demand for regular checkups and treatments in her community. “Florence is great!” 76 malaria 29 pneumonia patients treated Florence 2 Citizens of Village X are able to rate the performance of their Community Mother + Aug Sep Oct Health Workers via SMS, providing qualitative information about the & Child responsiveness and quality of care they are receiving. District Manager $ $ $ Community Rewards Health Worker “Florence is doing a great job.” 3 Florence is noted as being a high- performing Community Health Worker from both number of Community transactions and feedback from actual Praise patients. The clinic and district office Community Members gets a report on these high performing knowledge Community Health Workers on a regular basis. Illustrates Challenges: Incentives / Training / Retention / Monitoring
  • 13. pairing design research with skills development inspired this toolkit MAKE: Lights, Camera, Action!
  • 14. FOUR WEEKS explorer training week 1 1 22 33 4 learn skills tell stories imagine possibilities be heard
  • 15. FOUR WEEKS research objectives week 1 2 3 4 FOUNDATIONS FOCUS IDEATION PROTOTYPE girl kick-off connections co-design evaluation
  • 16.
  • 17. meet trust co-design leave
  • 18.
  • 19.
  • 20. meet trust co-design leave
  • 21. meet trust co-design act
  • 23. idea
  • 24. collage song storyboard idea story sketch skit photo
  • 25.
  • 26. collage song storyboard idea story realize plan sketch skit photo
  • 27.
  • 28.
  • 29. groups PLAN: Divide and Conquer make change
  • 30. adapt your group’s goals based on what you discover through today’s process
  • 31. imagine new ideas seek make new understanding something real clarify your GOAL build plan your team for action
  • 32. imagine new ideas seek make new understanding something real clarify your GOAL build plan your team for action
  • 33. amplify group efforts by exposing them to each other’s process thinking
  • 34. MAKE: Storyboarding 101 from analog community to digital scale
  • 35. accelerate change by connecting groups with the right global organizations
  • 36. group + goal = go! PLAN: Keeping Momentum
  • 37. download the toolkit http://www.frogdesign.com/collective-action-toolkit share stories seeking get in touch and let us know partners to how you’re using the toolkit— email us at cat@frogdesign.com