2. What is Graphic Design?
The art or skill of combining text and
pictures in advertisements, magazines,
books, posters, or websites.
3. This lesson will explore the
four main principles of Design:
4. Principles of Design
These FOUR basic principles of design appear in
every well-designed piece of work. Although we will
discuss each individually, they are all connected.
Rarely will you apply only one principle to your
Organizing your ideas
Proximity: The state of being near.
In design, proximity (or closeness) creates a connection
between ideas or elements on a page.
Visually group related elements (text and/or
Items or groups of information that are not related to
each other should not be in close proximity (nearness)
to the other elements.
10. So far we have covered:
To repeat or do again.
You should repeat some aspect of the
design through out the entire project.
Makes the entire project look connected
from page 1 to page 100.
You can use Repetition in your fonts,
bullets, colors, alignments, or any
Text Title Font Repeats
2nd Font Repeats
13. So far we have covered:
Created when you place two different or opposite
elements together. The more different, the better!
Creates an exciting graphic element to your
page. Allows important things to pop out at the
You can create contrast with font style, SIZE, or
15. So far we have covered:
16. Let’s review what we covered...
To repeat or do Related
Two different Alignment