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Brand You: Keys to Successful Career Transition Welcome to PYM Career Day
Welcome! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Welcome! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where Are You on the Transition Curve? Thoughts + Feelings = Reactions
Understanding Brand You
What Can You Do?  What Do You Like To Do? ,[object Object],[object Object],[object Object],[object Object],Can Do
What’s   Important To You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Important To You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Career Case Studies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Career Case Studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Case Studies for Clarity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Vision – See your job! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Personal Vision – Write it down!
Introductions
How do you do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creating your introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating your introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Introduction ,[object Object],[object Object],[object Object]
Research Finding contacts, opportunities and information
How do you find information? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Your Materials Telling your brand story consistently well
Materials/Collateral  ,[object Object]
Materials/Collateral  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Resumes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Resume is... ,[object Object],[object Object],[object Object],[object Object]
The Resume is not... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resume Sections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SAMPLE MARKETING PLAN SUMMARY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TARGET COMPANIES Biotechnology: Quanterix Aureon Omnyx Frauenhofer Centre for Molecular  Biotechnology Diagnostics BD Incubators: Private/Public Partnerships Delaware Biotechnology Institute Ben Franklin Technology Partners Oncology/ Pharma Other W.L. Gore
Networking
How effective are different search methods? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Networking? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What isn’t Networking?  ,[object Object],[object Object],[object Object],[object Object]
The Networking Image DECISION MAKERS SECONDARY CONTACTS PRIMARY  CONTACTS YOU 6 36 216 1
Who do you know?
Interviewing
Effective Spoken Communications ,[object Object],[object Object],[object Object],[object Object],[object Object]
Interviewing Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mutual Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Interviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before the Interview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Opening Question ,[object Object],[object Object],[object Object]
Types of Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before the Interview Ends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Following the Interview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps… Develop Your Strategy

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Pym Career Day

Notas do Editor

  1. Clients may trickle in well before the workshop starts. This is a good time to shake hands individually, get a sense of individual attitudes, positions, etc. Suggest that people fill out their name tents and sign in. Show them where to get coffee. Chat with them informally and support their need to feel “safe” with the facilitator and with the workshop.
  2. Welcome Clients to the workshop. Cover “housekeeping” issues such as restrooms, refreshments, and any other ground rules for the three days, including phone calls, cell phones, etc. Some Consultants prefer to introduce themselves first and use their introduction as a model. Alternatively, let Clients guide the structure of the introductions. Consultants may also ask for expectations and post on a flip chart for easy referral throughout the workshop.
  3. Welcome Clients to the workshop. Cover “housekeeping” issues such as restrooms, refreshments, and any other ground rules for the three days, including phone calls, cell phones, etc.
  4. What is a brand? Name a brand – what does it stand for? What is brand you? What do you stand for? What do you want to communicate?
  5. “ Can” consideration has 3 sub-categories: Knowledge, Skills and Accomplishments. Although new skills and knowledge are acquired throughout a working career, we generally do not keep a running tally each time we add to our knowledge or learn a new skill. It is crucial in career transition that we take the time to identify and label all of our acquired skills and knowledge so that we can communicate these competencies in our résumés, interviews, networking meetings and negotiation sessions.
  6. Refer Clients to the exercise in Chapter 2, Pages 22-25, of the Career Continuation Workshop manual.
  7. Resume Business cards Linkedin profile Networking plan Target company list Cover letter Thank you letter
  8. Resume Business cards Linkedin profile Networking plan Target company list Cover letter Thank you letter
  9. ACTIVITY : Ask Clients what it means when someone says that their résumé is like their product brochure. Ask how that affects the language they use, the way they put it together, the way they organize it. ALTERNATE ACTIVITY : Ask how these purposes can be achieved.
  10. Remind that résumé is only a tool.
  11. Explain the networking image as follows: Think of your network as a “safety net” that supports you in every direction. You and Kevin Bacon....
  12. To be effective, candidates must, Learn to communicate clearly and confidently Learn to assess and address the communication needs or styles of network partners and potential employers. Plan and practice oral communications (e.g., phone calls, interviews, network meetings) including creating scripts. Understand body language and how it is being perceived.
  13. Review list of objectives for interviewing module.
  14. Facilitator, note that these slides include additional types of interviews that are not listed in Chapter 10 of the Career Continuation Workshop Manual’s overview on this topic. Quickly review list without defining in detail as this will be accomplished on future slides.
  15. Knowing about the company -- especially their problems and opportunities -- can focus responses on areas important to the interviewer. ACTIVITY : Ask, “What should you do to prepare for an interview?” Make sure the following issues are covered: Do pertinent research (company, industry, interviewer, work content). Practice 90 second intro, Prepare your questions. Prepare responses. Simulate interview. Prepare for possible objections to your candidacy, questions regarding gaps in employment or short job tenure.
  16. One of the first questions interviewees are likely to be asked is, “Tell me about yourself.” Remember your work on the 90-second intro from yesterday’s networking exercise and this morning and adapt it for the interview. Keep the information based on professional experience rather than personal.
  17. Competency questions are about what you CAN do. They are aimed at eliciting specific information about your skills and expertise. Always provide specific examples. Wherever possible, add, “And what this means for you (or for your company) is….”
  18. Don’t leave the interview without knowing the next steps in the employer’s hiring process, and without getting permission to check back. If possible, find a reason to call the interviewer before the next step, e.g. to ask an important question or provide significant further information.
  19. Thank-you letter – send immediately following interview: Reaffirm your interest in position. Remind interviewer of important areas of agreement and/or mutual interest. Supply information that may have been omitted during the interview. Address any weaknesses that may have been revealed. Follow up with yourself too and evaluate your performance: Ask yourself, “How did I do? Where could I improve?”