1. Planning Written and Spoken Messages © 2009 Cengage Learning. All rights reserved. Chapter 4 Lecture Slides

3. Planning Written and Spoken Messages © 2009 Cengage Learning. All rights reserved. 1 1 2 3 4 5 6 7 Deter-mine the purpose and select the channel Envision the audience Consider the context Choose a channel and the medium Adapt the message to audience needs and concerns Organize the message Prepare the first draft

28. Focus on Receiver’s View Point  © 2009 Cengage Learning. All rights reserved. “ Me” Attitude “You” Attitude I want to congratulate you on your award. Congratulations! You are the Employee of the Year. I am interested in ordering . . . Please send me . . . (You is the understood subject.) I give you permission to take an extra day of vacation. You earned an extra day of vacation because of your performance. 5

33. Select an Outline for Written and Spoken Messages © 2009 Cengage Learning. All rights reserved. 6

36. Get Ready to Write © 2009 Cengage Learning. All rights reserved. 7 Message type and purpose Logical Sequence Begin composing message Channel and medium Context of message Audience needs & perspective Inductive or deductive