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1. The
Goal of All Communication
Written, Spoken or Visual
is the same.
We want the recipients,
as quickly as possible to . . .

2. “Get It!”
They may not agree with everything.
They may not agree with anything.
But, unless the GET IT!, there canʼt be a meaningful conversation going forward.

3. Three Proven Ways
to have them
remember your message and
GET IT!

4. #1 LAW OF PRIMACY AND RECENCY
" Have a Strong Opening
" Have a Strong Closing
The audience will remember the first and last things you say, more the last thing.

5. #2 SOMETHING UNUSUAL
" We recall things that ʻbreak a patternʼ and that are unusual.

6. #3 REPETITION
" Repeat - Repeat - Repeat
" Present the same material in different ways and theyʼll GET IT!

7. Fred E. Miller
Writer - Speaker - Coach
Public Speaking and Presentation Skills
Contact
314-517-8772
Fred@NoSweatPublicSpeaking.com
http://www.nosweatpublicspeaking.com