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Maybe you don’t think you’re a visual person, but if I say the word ‘Apple’,  You probably don’t see . . .
These letters in your mind’s eye. You probably see . . .
A round, red object with a stem coming out of the top. Let’s look at another example >
Vanguard is an investment firm that touts their ‘low cost of ownership’ in this ad. If you read it, you can understand it, but . . .
This is almost an immediate, “I Get It!”
The UPS Whiteboard commercials are favorites of mine. When this guy draws you immediately “Get It!” Let’s look at some examples:
The top graphic shows the international shipping department of your business. The bottom graphic shows the international shipping department of your business with UPS. “ I Get it!”  Let’s look at another UPS whiteboard ad.
The top graphic shows your business. The bottom graphic shows your business with UPS. “ I Get it!”  One more.
Here we have two different models of servers. “ I Get It!”

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Text Vs Images

  • 1. Maybe you don’t think you’re a visual person, but if I say the word ‘Apple’, You probably don’t see . . .
  • 2. These letters in your mind’s eye. You probably see . . .
  • 3. A round, red object with a stem coming out of the top. Let’s look at another example >
  • 4. Vanguard is an investment firm that touts their ‘low cost of ownership’ in this ad. If you read it, you can understand it, but . . .
  • 5. This is almost an immediate, “I Get It!”
  • 6. The UPS Whiteboard commercials are favorites of mine. When this guy draws you immediately “Get It!” Let’s look at some examples:
  • 7. The top graphic shows the international shipping department of your business. The bottom graphic shows the international shipping department of your business with UPS. “ I Get it!” Let’s look at another UPS whiteboard ad.
  • 8. The top graphic shows your business. The bottom graphic shows your business with UPS. “ I Get it!” One more.
  • 9. Here we have two different models of servers. “ I Get It!”

Notas do Editor

  1. Maybe you don’t think you’re a visual person, but if I say the word ‘Apple’, you probably don’t see >