Market Engel facilitates iGambling Operators’ Go-to-market Plans in Schleswig Holstein ICE, London, UK. February 1, 2013. Market Engel SAS, a business development consultancy specialized on iGambling operations and services, extends the focus of its Online Gambling go-to-market services to Germany. “When a newly regulated market opens, operators look for partners who, together, can supply them with each service they need to succeed”, says Frederic Engel, Market Engel CEO. In Schleswig-Holstein, around 40 different organizations have been awarded a little less than 50 licenses to operate either sports betting (17 licenses), casino games, including poker (17 licenses) or lottery (15 licenses). “The objective of Market Engel in Germany, as it has been in France and Spain for the last 3 years, is to streamline operators’ capabilities to launch their services in the most cost-efficient, timely and compliant manner” says Engel. Market Engel Online Gambling “dream team” include experts specialized in business intel (Gambling Compliance Ltd), legal counsel (MELCHERS), testing & certification (Gaming Laboratories International), IT compliance (Dictao), marketing (Keyplayer) or payment (SafeCharge). Each firm is either located or represented in Germany. To learn more, please download http://fr.slideshare.net/fredericengel/market-engel-online-gaming-germany

1. ___________________________ Press Release _______________________________
MARKET ENGEL FACILITATES IGAMBLING OPERATORS’ GO-TO-MARKET PLANS IN
SCHLESWIG HOLSTEIN
ICE, London, UK. February 1, 2013. Market Engel SAS, a business development consultancy
specialized on iGambling operations and services, extends the focus of its Online Gambling go-to-
market services to Germany.
“When a newly regulated market opens, operators look for partners who, together, can supply them
with each service they need to succeed”, says Frederic Engel, Market Engel CEO. In Schleswig-
Holstein, around 40 different organizations have been awarded a little less than 50 licenses to operate
either sports betting (17 licenses), casino games, including poker (17 licenses) or lottery (15 licenses).
“The objective of Market Engel in Germany, as it has been in France and Spain for the last 3 years, is
to streamline operators’ capabilities to launch their services in the most cost-efficient, timely and
compliant manner” says Engel. Market Engel Online Gambling “dream team” include experts
specialized in business intel (Gambling Compliance Ltd), legal counsel (MELCHERS), testing &
certification (Gaming Laboratories International), IT compliance (Dictao), marketing (Keyplayer) or
payment (SafeCharge). Each firm is either located or represented in Germany. To learn more, please
download http://fr.slideshare.net/fredericengel/market-engel-online-gaming-germany
“Once a license is awarded, one cannot wait: Operators need to move fast, and rely on trusted
providers who have learned what works and doesn’t. It is in this context that the Germany-focused,
Market Engel’s one-stop-shopping initiative makes sense,” says Carina Eichstädter, CEO Keyplayer,
based in Munich. “Frédéric Engel is onmipresent in his amazing network of gaming technology
experts and pretty much dedicated in bringing the competent people together”, says Dr Joerg
Hofmann, Partner at MELCHERS and Vice President of the International Masters of Gaming Law
(IMGL).
Schleswig-Holstein licensed organizations include, in alphabetical order :
Admiral Sportwetten GmbH (Gumpoldskirchen, Österreich), Admiral Sportwetten GmbH (Rellingen), bet90, Bet-at-home.com Internet
Ltd., Betway Ltd., C. Schäfer GmbH, Salzburg, Cash-Line Sportwetten GmbH, Cashpoint Malta Ltd., DLA GmbH, München, Faber
Lotto-Service GmbH, Bochum, Faber Online-Service GmbH & Co. KG, Bochum, Global Integrations Systems Ltd., Großbritannien,
Greentube Malta Ltd., GWin GmbH, Stuttgart, Hillside New Media Ltd. (bet365), IBA Entertainment Ltd., Interwetten Gaming Ltd.,
LOTTO TIXX AG Lotto Vertrieb Deutschland, Bayreuth, Lotto24 AG, Hamburg, Lottoarena Spielsysteme GmbH, Düsseldorf, lottobay
GmbH, Hamburg, NordwestLotto Schleswig-Holstein GmbH & Co. KG (Angebot Oddset), OnGoingMedia GmbH, OnGoingMedia
GmbH, Hamburg, OnlineCasino Deutschland GmbH, Pegasus Direkt GmbH, Berlin, Personal Exchange International Ltd. (Marke
„mybet“), PlayCherry Ltd.(IGT), Polco Ltd. (Marke „betfair“), Primebet International Ltd., REEL Germany Ltd. (Marke „pokerstars“),
RULEO Alpenland GmbH, SBG Schmid Beteiligungs-Gesellschaft mbH, Hamburg, Skill on Net Ltd., Spread Your Wings Germany
Ltd., Tipico Company Ltd., Trading Technologies Ltd. (merkur-win), Victor Chandler International Ltd., Wettenleip GmbH, World of
Sportsbetting Ltd., and XOTTO Lottovermittlungsgesellschaft mbH, Norderstedt.
About Market Engel : Market Engel SAS enables people to confidently work, live, pay and... play online. As a business development
consultancy, Market Engel facilitates online gaming operators compliance with new regulated markets’ legal, technical, financial and
marketing requirements. Over the years, Market Engel has nurtured the development of cross-functional « circles of trust » that
accelerate and streamline operators’ capabilities to develop – in confidence -- relations with regulators and compliance service
providers accross multiple jurisidictions including France, Spain, Denmark and, now, Germany. Market Engel contact is Frédéric
Engel, CEO, Market Engel SAS, +33 613423898, market.engel@gmail.com. To know more about Market Engel, for France please
visit http://fr.slideshare.net/fredericengel/market-engel-online-gaming-trust-services-partners and for Spain.
http://fr.slideshare.net/fredericengel/market-engel-online-gaming-trust-services-partners-in-spain-update-9186241
© Market Engel SAS, 2012. 18 rue Joe Dassin Montpellier France
market.engel@gmail.com +33 6 13 42 38 98