How Brands Optimize Communication On Social Networks
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A presentation about brands on social networks during the WOMMA's Marketing2.0 conference in Paris (May 2009)
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How Brands Optimize Communication On Social Networks
- 1. How Brands Optimize Their Communication On Social Networks March 30th 2009
- 2. Social Networks in 2009
- 3. "Internet- and mobile-based tools that facilitates conversations and interactions between groups of people" Social Media?
- 4. What do you need to be social? Profils Friend lists Social features
- 5. Every web site can be social
- 6. Even old medias are social
- 7. From social networks to social platforms Expressing Sharing Gaming Social Games Casual Games Networking Social Platforms MMORPG MOG Casual MMO
- 8. Beware of new comers Growing Growingfaster
- 10. Think outside the browser
- 11. Brands in social networks
- 12. What can brands do in social networks? Banners Group sponsoring Social ads Profils Applications
- 13. Dive into the social web
- 15. Targeting is not enough ? ?
- 16. Toward social analytics? Metrics # of friends / # of friends of friends # of RSS subscribers / Twitter followers # of Comments per post / tweet / video # of Shared links % of visits from SM web sites Share of voice per SM type Financial KPIs Cost per new subscriber Cost per post / tweet Engagement KPIs Friendship rate Participation rate Viewing rate Propagation rate
- 17. Expending your social graph ?
- 18. Next please!