Twitter 101 For Nonprofits
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Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise and much more.
![Twitter for Nonprofits Using real-world case studies drawn from the nonprofit and commercial sectors, we'll answer the following questions: ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Twitter 101 For Nonprofits
- 1. Twitter for Nonprofits By Frank Barry(Blackbaud) and Jeff Patrick (Common Knowledge) Twitter – Fastest growing social media platform in the world
- 3. How does Twitter work?
- 4. How big is the Twitter base?
- 5. How are nonprofits and commercial groups using Twitter?
- 6. Is Twitter really valuable?
- 7. Does it really work for online community building, advocacy, and fundraising?
- 9. What is Twitter? 4
- 10. My 1st Tweet http://myfirsttweet.com/1st/franswaa
- 11. What is Twitter? Twitter describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” Microblogging (huh?) Outbound Communication Listening/research Conversation Community building Sales Customer Service Marketing And more … Source: http://commoncraft.com/twitter
- 12. How does Twitter work? 7
- 13. How does Twitter work?: The Basics … Source: http://commoncraft.com/twitter
- 14. How does Twitter work?: Anatomy … # of people you are following # of people following you # of tweets you’ve sent Where you add your “tweet” @ messages sent to you The timeline to view what you and your followers are saying Direct (private) messages sent to you Tweets marked favorite Search Top trending topics
- 15. How does Twitter work?: Terms to know …
- 16. How does Twitter work?: Terms to know … Tweet Message “@” ReTweet “RT” Hashtag “#”
- 17. How does Twitter work?: Search … Resource: http://commoncraft.com/twitter-search
- 18. How does Twitter work?: Conversation … Follow interesting and conversational people Share “what you’re interested in” or “what has your attention” Ask and answer questions Participate in conversations Be … Human Interesting Helpful Newsworthy Conversational Source: http://www.flickr.com/photos/dominicspics/1135876473/sizes/l/
- 19. How big is the Twitter base? Show me the stats 14
- 21. More than 7 million unique visitors in the US for the month of February 2009 (note: this number represents visitors to www.Twitter.com and does not include API or mobile Twitter usage)
- 22. The service grew 1,382% year-over-year in February 2009
- 23. 21 mil US visitors in July 09
- 24. 27 fold growth in one (1) yr
- 25. 35-54 is largest segment
- 26. 12-17 & 18-24 segments growingSource: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html
- 27. How big is the Twitter base?: By the Numbers … Source: Social Networking Survey for Nonprofits by NTEN, The Port and Common Knowledge
- 28. How big is the Twitter base?: By the Numbers … Source: Social Networking Survey for Nonprofits by NTEN, The Port and Common Knowledge
- 29. How big is the Twitter base?: CNN vs. Ashton … Source: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html
- 30. Commercial Names on Twitter … 19
- 31. CNN 20
- 33. Oprah 22
- 35. Starbucks
- 36. Starbucks
- 37. Dell
- 38. Comcast Cable
- 39. Nonprofits Doing it Right … 28
- 40. Nonprofits Doing it Right … Resource: http://mashable.com/2009/03/19/twitter-nonprofits/
- 41. American Red Cross 30
- 42. American Civil Liberties Union (ACLU) 31
- 43. The American Cancer Society 32
- 44. Greenpeace 33
- 45. The Humane Society 34
- 46. The Leukemia & Lymphoma Society (LLS) 35
- 47. Lance Armstrong Foundation (LIVESTRONG) 36
- 49. National Wildlife Foundation 38
- 50. ChildFund
- 51. Athletes for a Cure
- 52. Twitter Fundraising …Some real life examples 41
- 53. Christmas Future Campaign: Tweetmas Future Fundraising Goal: $20,000 Actual: $17,535 Time Period: Dec 16 – 25 2008
- 54. Epic Change Campaign: Tweetsgiving Fundraising Goal: $10,000 Actual: $11,131 372 contributors $29.92 avg gift Time Period: Nov 25 – 27 2008
- 55. 12for12k Campaign: Tweet-a-Thon Fundraising Goal: $12,000 Actual: $15,549.69 Time Period: Dec 1 – 31 2008 Source: http://12for12k.org/2009/03/19/the-12for12k-twitter-tweet-a-thon-for-share-our-strength/
- 56. Charity : Water Campaign: Twestival Actual: $250+k
- 57. Operation Smile Campaign: 140Smiles Fundraising Goal: $33,000 Actual: $9,120 In-Process Time Period: May 31 -- ?
- 58. Operation Smile September 09 47
- 59. Operation Smile September 09 48
- 60. Operation Smile September 09 49
- 61. 140 Characters for 140 Smiles Campaign September 09 50
- 62. Twitter Tips … 51
- 63. It’s not just another megaphone to yell at people with Twitter Tips – STOP! Source: http://www.flickr.com/photos/william-hamon/1658466013/sizes/o/
- 64. Twitter Tips - 101 There are some basics you need to know to get started Answer the question “Why am I on Twitter?” Think about how Twitter fits into your overall online/offline strategy Identify staff participants Identify your audience Find people to follow Determine how often you will participate Know your tone, identity, language, interests, relationship Source: http://www.flickr.com/photos/ekinarabaci/2858427273/sizes/l/
- 65. Being human is key to succeeding in Twitterville Fill out your entire profile Use a human picture Speak in a human voice Be a person and an organization Present the personal angle to org. issues Sincerity, transparency, and democracy Twitter Tips – Humanize it! Source: http://www.flickr.com/photos/kk/14450415/sizes/l/in/set-514662/
- 66. It’s about the people, relationships and community Listen Participate regularly Engage with your followers & fellow tweeters Be ready to learn from your followers Retweet, respond, ask, and follow Twitter Tips – Participate! Source: http://www.flickr.com/photos/notsogoodphotography/503637906/sizes/o/
- 68. How does Twitter work?: Resources … Twitter Help Twitter’s Getting Started Guide Twitter’s How-To Guides Twitter’s Troubleshooting Guides Twitter in plain English Twitter search in plain English
- 69. The End … We appreciate your time! Frank Barry Managing Consultant Blackbaud www.blackbaud.com frank.barry@blackbaud.com @franswaa (http://twitter.com/franswaa) Jeff Patrick President & Founder Common Knowledge www.commonknow.com jpatrick@commonknow.com Ph: 415.543.7600 @commonknow (http://twitter.com/commonknow) 58