Urban Cool KC Listing Presentation

1. WHY SELL WITH URBAN COOL KC
URBANCOOLKC.COM

2. TOP 5 CONCERNS OF SELLERS
TIME
How much time
will the process
take
MARKETING
PLAN
What is the plan
for marketing the
home to the
public
TRACK
RECORD
What’s the
agent’s track
record
MONEY
How to get the
most possible
money for your
home
TEAM
Who all is
involved
50
40
30
20
10
0

3. Social Media Marketing!
FB Post on our 40k+ Follower Page and up to $100 Boost
Posts to YouTube, FB and Instagram
Professional HDR Photo
Virtual Tour and URL.
Staging
Editing Furniture and Furnishings that are Present. Furniture brought in
will be extra fees.
SERVICES & FEES
Syndicated to 100+ Websites

4. Commission
6%; 3% Buyer Agent & 3% Listing Commission,
$495 Flat Rate Admin-Marketing Fee.
Open House
With Neighbor Invite - Flyers and Postcards
MLS Listing, Sign In Yard, Open House,
KWKLY Yard Sign - Text for Information.
SERVICES & FEES
(Continued)

5. COMMUNICATION
We use Brivity, our CRM database tool, to set your listing up. Through this you will be
sent an email and given access to login. You will receive notifications everyday that tasks
are checked off and completed. This allows full transparency during the listing process.
You will also receive weekly marketing reports from Bailey, who will be managing all
marketing and listing duties. She will additionally keep you updated on the transaction
process once an offer has been accepted.
Merisa is our Transaction Coordinator and she will be taking care of all the contracts
from start to close.

6. 5711 HARRISON
Listed at $230k
Sold for $235k
3 Days on Market
w/ Multiple Offers
Facebook Stats:
Over 50,000 People
Reached

7. 3724 SPRINGFIELD
Listed at $205k
Sold for $225k
3 Days on Market
Over 50 People Viewed
Facebook Stats:
Nearly 30,000 People
Reached

8. 3930 FOREST
Listed at $169k
Sold for $173k
1 Day on Market
w/ Multiple Offers
Facebook Stats:
Over 52,000 People
Reached

9. STAGING
A National Association of Realtors survey proves that the longer a home stays on the market,
the further below listed price it drops.
93% of staged homes sell in less than one month, whereas unstaged homes of comparable
value sat on the market for 146 days or more.
63% of potential buyers are willing to pay more for a home that is "move-in ready".
52% of buyers said the kitchen had the most significant impact on their purchase decision;
and 79% of buyers said they would pay a premium for a home with an updated kitchen.

10. STAGING
EXAMPLES522HARRISON

11. SOCIAL MEDIA & MARKETING STRATEGY
We post all our listings on:
YouTube
Facebook
Instagram
Virtual Tour Website

12. FACEBOOK MARKETING
Benefits
You can get 100x more
exposure for your house,
therefore selling quicker and
for more $$.
Mission
Our Facebook page pushes
great homes in front of people. Tactic
Many of our Followers were
not actively looking to
purchase a home, but saw a
home they fell in love with on
our page and decided to do so.

13. FACEBOOK STATS
SCREENSHOTS
5711 HARRISON

14. 3724 SPRINGFIELD
FACEBOOK STATS
SCREENSHOTS

15. FACEBOOK STATS
SCREENSHOT
3930 FOREST

16. UCKC Listings Over The Last 2 Years

17. Franny is a consummate professional. She and her team
of contractors staged and prepared our home for sale in
record time, and delivered outstanding results while
staying within the constraints of our budget. Throughout
the process, she dealt with our questions, fears and
unexpected problems with patience, skill and calm
competence. She was always accessible and responsive
by whatever means we chose to communicate, be it
email, text or phone. Her calm, steady and alert presence
was a source of much needed reassurance throughout
the process of preparing for relocation.
REVIEWFOR
FRANNYKNIGHT
MALIK NASH

18. I thought that Merisa's knowledge and expertise
were very impressive! She was fantastic at helping
me with exactly what I wanted. I will definitely
use her again and recommend her to others!
REVIEWFOR
MERISABEATTIE
JULIA CHOE

19. Urban Cool KC is a great team that helped us
tremendously in the selling and buying process. We
were first time sellers and worked with Franny and
Hubert from the start. After much thought and prayer,
we knew this was the team for selling our home and
buying our next home. This team of realtors fulfilled
exactly what we needed through the entire process.
During the marketing process, the social media used
exploded our pool of interested buyers. The attention to
detail, personal touch and professionalism was excellent.
REVIEWFOR
HUBERTBEATTIE
FRANK & CARLA SMOCKS

20. The Urban Cool KC Team
Franny Knight
Founder & Agent
Hubert Beattie
Founder & Agent
Merisa Beattie
Transaction Coordinator
& Agent

21. The Urban Cool KC Team
Bailey Kabrey
Marketing & Listing
Manager
Mark Goodman
Agent
(Continued)

22. ABOUT US
"That house is sooo COOL"
That’s what Franny Knight thought to herself when she took her first picture of a cool
home in 2006. Franny lived in downtown Kansas City. She knew first hand how easy it
was to fall in love with an urban area...and a really cool house.
At that time, she was new to real estate. She’d made a career change to join her soon to
be husband in his established real estate business. With no customers of her own yet, she
decided to spend her time documenting the cool urban homes she found in Kansas City.
Those first pictures were followed by many others and have now grown to a social media
following of nearly 40,000 on Facebook alone. Today, Urban Cool KC is about you, the
Urban Cool Villager, and about this city and all it has to offer. The journey continues and
we are happy to help you find your Urban Cool home and/or the Urban Cool Villager
who will love your home as you did.

23. ABOUT KELLER WILLIAMS
Keller Williams is the world's largest real estate
franchise by agent count, has more than 1,000
offices and 180,000 associates. The franchise is
also No. 1 in units and sales volume in the United
States.
In 2015, Keller Williams began its evolution into a
technology company, now building the real
estate platform that agents' buyers and sellers
prefer. Since 1983, the company has cultivated
an agent-centric, technology-driven and
education-based culture that rewards agents as
stakeholders.
Urban Cool KC has a FB Page that posts
cool houses every day in the Urban
Neighborhoods.
www.facebook.com/urbancoolkcliving
and urbancoolkc.com.
You can also find us on Instagram
@urbancoolkc_ and on
Youtube at
Urban Cool KC-KW Key Partners.
4200 Somerset Dr. Ste #101
Prairie Village, KS 66208
Office: (913) 825 - 7500