The Retailing environment is rapidly changing. However the consumers did not change themselves, their search, orientation and buying process did. Due to (mobile) internet and the use of social media, consumers are able to shop in a completely different way. The impact of the new environment will reshape retail completely and creates a demand for a metamorphose. That’s what we call retailing 4.0. If you are interested in the full research either contact us or have a look at hbd.nl