3. @ Reach
Internet-penetration
90%
80%
70%
60%
France
50%
Germany
40%
30%
Netherlands, The
20% United Kingdom
10%
0%
Source: Worldbank 2010
• Everybody is online
– Classic Internet Time: 65 minutes per day
Source: Spot.nl 2010
– New Internet Time: 28 minutes per day
4.
5. @ Reach
Cell phones in the Netherlands
140
120
100
80
Mobile cellular
60 subscriptions (per
40 100 people)
20
0
Source: beursgorilla.nl Source: Worldbank 2010
• Mobile internet
– 2010: 41%
– 2015: 60% Source:Q&A Research 2010
– Classic Internet Time: 132 minutes per day
– New Internet Time: 72 minutes per day Source:TNS Nipo 2010
6.
7. @ Reach
Expected Revenue 2011 in the US in billions
for electronic products
30
25
20
15
10
5
0
Source: NPD 2010
• Instant Internet within reach
– iPad fastest product adaption ever
– iPad is just start of tablet revolution
8.
9. @ Reach
Social Netwerk Accounts in the Netherlands
50%
40%
30%
2010
20%
2015
10%
0%
Twitter account Hyves account Facebook account Ander social Source:Q&A Research 2010
netwerk account
• 43% New Internet Time is on Social networks Source: Spot.nl 2010
– 1 out of 6 shares store information
– 1 out of 3 reads store information
Source:Q&A Research 2010
– 49% makes store selection based on reviews
10.
11. @ Reach
• From WWW to MOA
– App’s will replace the browser Source: Wired.com 2010
– Classic Internet surfing declined 24% since 2008 Source: Spot.nl 2010
– Infodising: 46% is not able to properly search online Source:Q&A Research 2010
12.
13. @ Reach for Retail 2020
• Consumer is Crosschannel
• From TOMA to TOIA
• Brand awareness
• Brand search results
• Fewer visitors, higher purchase intention, more customers
. .
23. # Repopulation
• The Dutch are 40
• 65+ increases 33% till 2020
• Youth constant
• Population growth 3%
• 80% NW Dutch
Source: CBS 2010
24.
25. # Repopulation 100%
90%
80%
70%
60%
50% Single person
40% Multiple persons
30%
20%
10%
0%
1960 1970 1980 1990 2000 2010 2020
Source: CBS; SCP 2010
• Number of households is growing +7%
• In 2020 we have 3 million Dutch single households
• Decreasing outskirts 5% till 15% tot 2040
26.
27. # Repopulation Samenstelling ondernemers detailhandel
naar leeftijd
100%
80%
51 jaar en ouder
60%
31 tot 50 jaar
40%
Tot 30 jaar
20%
0%
1994 2010 Source: ITS/HBD 2010
• Average age entrepreneurs 45
• 35% entrepreneurs is 50+ Source: ITS/HBD 2010
• 30% entrepreneurs want to retire by 2015 Source: CBW-Mitex 2010
28.
29. # Repopulation for Retail 2020
• New target groups, new approach
– Sense of age versus Calendar age
– Mass individualisation
– Time is scarce
• A store is the mirror of society Source: vougue.frl
• Time to start, time to quit
– Next generation
.
33. € Revenue
Development Food, Non Food and inflation
130
125
120
115
Food Index
110
Non Food Index
105
Inflation Index
100
95
90
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
• Stagflation seems horror scenario
• Reality in Non Food for 10 years Source: HBD,CBS bewerking Q&A Research 2010
34.
35. € Revenue
• Forecasts Retail
– Low 0,0% till 1,0%
– Not corrected for inflation
Source: ABN Amro,ING, Rabobank 2010
• Price sensitive consumers
• Calculated consumers
• The end of consumertisme
36.
37. € Revenue for Retail 2020
• The new middle market
• Value retailers
• Price is back in marketing mix
Source: opoegaatdigitaal.punt.nl
Source: wugly.nl
.
41. m² Reshaping More meters
• 2,5 m² per
Development square meters
(millions)
person
30
25
20
wvo
15
10
5
0 Source: Locatus HBD 2010
2001 2009
42.
43. m² Reshaping More Sales
• € 7.400 per Development Retail Sales
(millions)
person per year
85000
80000
omzet
75000
70000
Source: HBD 2010
65000
2001 2009
44.
45. m² Reshaping Decreasing floorproductivity
Development floorproductivity in €
• m²: + 23,0%
• €: + 14,3% 3300
3200
• €/ m²: -/- 7,0% 3100
omzet/m
3000
Source: Q&A Research 2010
2900
2001 2009
46.
47. m² Reshaping for retail 2020
• Minus 20% to 35% square meters
• Demand driven Malls, differentiated leases
• End of channel conflict, Local Hero as brand extension
56. Cross Channel
Wehkamp’s Wapp gives
consumers insight what discount
they will get if they buy from the
current location at the e-tailer site
Google Goggles performs a Google search when
the item or image is scanned in the application
IKEA launched a mobile app to help
Bicycle
Trek XO 2 potential customers view IKEA
www.trekbikes.com/be/nl/bike
furniture in their homes.
s/road/xo/xo2z/
57.
58. Digital Superconsumer
Yelp uses the power of the
community to develop ratings and
reviews for restaurants in the area.
On Wugly.nl consumers write reviews
on shops. 70% to 85% of reviews on
these kind of sites are positive.
59.
60. Digital Superconsumer
Groupon (consumer-consumer) where
group purchasing creates a team dynamic
and discounts only kick in if enough people
purchase the groupon
-commerce
Levi’s links its store to Facebook
through a “Like” button allowing
shoppers to see people who liked
various items including Facebook
friends
61.
62. Transparancy
Houddewarmtebinnen.nl is an
initiative to save energy by closing
doors.
Green Stars from Q2 2011 shops can
receive green stars. A consumer seal for
being a “good and green” sustainable
company
63.
64. Individualization
NIKEiD customizing your own sports gear.
Mass Customization enabled by digital
design tools, allowed Ralph Lauren Rugby
to launch an apparel customization
application in November 2009.
65.
66. Individualization
In Berlin’s Oakley store consumers are
able to design their own glasses.
Mass Customization by design tools, on the
website of the Italian Pinarello.
67.
68. Individualization
Bemz offers a wide array of slipcovers
to personalize standard merchandise
offered by IKEA
Eeeefun.com create your own
electrical scooter with your own
custom made design
69.
70. Affluenza
Retailers accross the globe in
electronics , books and
entertainment first to leave
physical market space.
HEMA newest campaign price
presented as value driver
71.
72. Affluenza
Best Buy offers a platform
where consumers can trade in
their products for giftcards
IKEA started in Sweden platform
for used IKEA products
