The Floridays Resort in Orlando, Florida will be host the 2009 Rich Dealers Executive Mastermind Meeting on November 8th - 10th. Automotive Transportation & Financing Expert, Tracy Myers, is scheduled to address attendees at the exclusive invitation only event Mr. Myers is scheduled to speak on Monday November 9th at 2:45 pm and will be debuting his presentation called "How Ticking Off Your Competition Can Create Significant Financial Opportunity For Your Dealership In Less Than 90 Days." Celebrating its continued growth, these meetings have been growing in popularity due to its focus on cutting edge marketing strategies to help car dealers become more effective and profitable in challenging markets. This year, dozens of dealers from across the country are attending the meetings to learn from the industry experts assembled for this exciting two day event. The Rich Dealers' Executive Meetings are hosted by Jimmy Vee and Travis Miller who are the nation's leading experts on attracting customers and the founders of Gravitational Marketing. They provide entrepreneurs, business owners and sales people with simple ideas, tools, strategies and tips for naturally attracting customers and closing sales without having to perform manual sales labor like cold calling, prospecting or begging for business. Mr. Myers will be encouraging attendees to consider several new strategies needed to stand out from the competition in their marketplace. Automotive professionals who would like to be considered for an exclusive membership into the Rich Dealers' Executive Mastermind Meeting, visit http://www.gravitationalmarketing.com/. If you are interested in reading more about Tracy Myers or Frank Myers Auto Maxx, you can visit their website at http://www.frankmyersauto.com/.

1. "How Ticking Off Your Competition Can
Create Significant Financial Opportunity
For Your Dealership In Less Than 90 Days"
Grow any dealership by obliterating the “same is lame”
mentality that has poisoned the automotive industry
& left it for dead.
Executive Meeting—Orlando, Florida
November 8th - 10th, 2009
Tracy E. Myers, CMD
Frank Myers Auto Maxx
tracy@frankmyersauto.com

2. Do You Know These Men?
NO?!
They represent…
• The dealer next door.
• The dealer you see at the auction every week.
• The dealer you call to get “buy figures” on your trades.
• The dealer you call when business is slow to shoot the breeze with.
• Your buddy, your pal, your chum, your companion, your comrade…
THEY ARE YOUR COMPETITION YOU IDIOT!!!

3. It’s A Dog Eat Dog World, Baby!
The question is…
Which Dog Are You?

4. Ask Yourself:
“If all car dealers sell the same cars (and they do),
buy them at the same places (and they do) and pay
the same price for them (and they do)...
THEN WHAT MAKES A CONSUMER CHOOSE
YOU OVER YOUR COMPETITOR?”

5. IT’S EASY!
Just follow one of Uncle Frank’s Golden Nuggets:
“Tick Off
Your Competition!”

6. Tick Off #1
POST YOUR PRICES, PAYMENTS, DOWN PAYMENTS &
FULLY DISCLOSE THE TERMS ON EVERY CAR AND IN
EVERY AD…WITH NO FINE PRINT!!!
• Most, if not all, of your competitors shy away from revealing prices, payments and
down payments up front. If you do it, you will be perceived as one of the “Good
Guys”.
• The “Good Ole Boys Club” HATES full disclosure and they LOVE fine print in their
ads. WHY? _____________________________________________________________
What would happen if you fully disclosed EVERYTHING up front? Window
stickers, website, newspaper...EVERYTHING? It can be done effectively
(Uncle Frank can show you how).
• Do you think a consumer would be more hesitant or less hesitant if there was full
transparency in your sales process? Why?
NOTES:

7. Tick Off #2
STOP PAYING YOUR SALESPEOPLE COMMISSION…
AS SOON AS POSSIBLE!
• Are you still paying your Salespeople 100% commission OR draw versus commis-
sion OR a small salary plus commission?
WHY? ______________________________________________________________________
• The “Good Ole Boys Club” HATES Non-Commissioned Sales Professionals and
they LOVE to pay100% commission.
WHY? ______________________________________________________________________
What would happen if you paid your Sales Professionals a competitive salary
PLUS bonuses for the exceptional service they provide to your customers ? It can
be done effectively (Uncle Frank can show you how).
• Do you think this pay plan would reduce or increase turnover? _________________
• How much does employee turnover cost you every year? ______________________
• Do you think a consumer would be more hesitant or less hesitant if they knew
your sales staff didn’t work on commission? Why?

8. Tick Off #3
GIVE YOUR CUSTOMERS A FREE WARRANTY ON EVERY
CAR YOU SELL...AND MAKE AN ADDITIONAL
$80,400.00 PER YEAR!!!
• Are you still selling your used cars “AS IS/NO WARRANTY?
WHY? ______________________________________________________________________
• The “Good Ole Boys Club” HATES dealers that give a FREE warranty on their used
cars.
WHY? ______________________________________________________________________
• What would happen if you gave your customers a FREE limited warranty on the
car that they bought? It can be done effectively and profitably. (Uncle Frank can
show you how).
• Would it reduce or increase consumer confidence? ____________________________
• How much do unhappy customers cost you every year? ______________________
• Do you think a consumer would be more hesitant or less hesitant to buy a car
from your dealership if they knew you stood behind every car you sold? Why?

9. Tick Off #4
GIVE YOUR CUSTOMERS A
100% FREE IRON-CLAD
MONEY BACK GUARANTEE
• Are you still selling your used cars without a return policy?
WHY? ______________________________________________________________________
• The “Good Ole Boys Club” HATES dealers that have a return policy on their used
cars.
Why? _______________________________________________________________________
• What would happen if you gave your customers a 100% FREE IRON-CLAD
MONEY BACK GUARANTEE on the car that they bought? It can be done effec-
tively and profitably. (Uncle Frank can show you how).
• Would it reduce or increase consumer confidence? ____________________________
• How many extra cars do you think you could sell if you offered a money back
guarantee?
• Do you think a consumer would be more hesitant or less hesitant to buy a car
from your dealership if they knew you offered a money back guarantee? Why?

10. Tick Off #5
STOP BUYING YOUR CARS AT THE AUCTION & FINALLY
HAVE A BUSINESS & A LIFE THAT’S
ENOYABLE, SIMPLE & PROSPEROUS
• Are you still buying most of your cars at a “brick & mortar” auction?
WHY? ______________________________________________________________________
• Consumers are shopping for their cars online...why aren’t you?
• The “Good Ole Boys Club” HATES dealers that buy their cars online.
WHY? ______________________________________________________________________
• What would happen if you bought 85-90% of your vehicles at online auctions?
Or, better yet, what if people brought cars to your dealership for you to buy? It
can be done effectively and profitably. (Uncle Frank can show you how).
• Would buying most of your inventory online give you more or less time to work
on your business (and not in your business?)
NOTES:

11. Tick Off #6
BUILD YOUR OWN WEBSITE & TAKE FULL CONTROL
OF YOUR ONLINE PRESENCE
• Are you still paying one of the “big box” website providers a monthly fee to host a
cookie cutter, template based website that doesn’t convert visitors to leads?
WHY? ______________________________________________________________________
• The “Good Ole Boys Club” HATES dealers that control their own website.
WHY? ______________________________________________________________________
• What would happen if you could control 100% of the content on your website,
change it at a moment’s notice and convert more visitors to leads? It can be done
effectively and profitably. (Uncle Frank can show you how).
BONUS TICK OFF #1
• Brian Pasch, Automotive SEO Expert, spoke at the 2007 Digital Dealer Confer-
ence in Nashville, TN and said: “The most important employee at a dealership in
2010 will be a full-time copywriter.” It would REALLY tick off your competition if
you had a full-time copywriter AND had 100% control over your website. The
combination could be a death blow to other dealers if you are the first to do it.

12. Tick Off #7
OFFER FREE INCENTIVES TO ALL OF YOUR GUESTS
& MAKE YOUR DEALERSHIP A DESTINATION
• Is it becoming more difficult to get customers to show for their appointments?
WHY? ______________________________________________________________________
• Do your guests look like they are at the dentist or at the circus when they are vis-
iting your dealership?
WHY? ______________________________________________________________________
• The “Good Ole Boys Club” HATES dealers that offer free incentives and create a
fun, carnival like atmosphere.
WHY? ______________________________________________________________________
• What would happen if you offered all of your guests incentives, whether they
spent money with you or not? It can be done inexpensively, effectively and prof-
itably. (Uncle Frank can show you how).
BONUS TICK OFF #1
• What would be the impact if you opened a world-class gourmet coffee bar, an ar-
cade or had a family movie night? All at your dealership and for FREE!

13. BONUS Tick Off
BECOME A LOCAL CELEBRITY, MAKE YOUR DEALERSHIP
A DESTINATION & GET OTHER DEALERS
TO ASK FOR YOUR AUTOGRAPH
• Do Americans get more excited about meeting salespeople or celebrities?
WHICH & WHY? _____________________________________________________________
_______________________________________________________________________________
• The “Good Ole Boys Club” HATES dealers that become local celebrities.
WHY? ______________________________________________________________________
• What would happen if you became a local celebrity? It can be done inexpen-
sively, effectively and profitably. (Uncle Frank can show you how).