Success in real estate, as Frank Monte of Centurion knows, is about building a successful brand; one that conveys trust, accountability and the experience needed to make adjustments, or pivot successfully, whenever the market changes.
2. Frank Monte, Centurion Founder
Success in real estate, as Frank Monte of Centurion knows, is about building a
successful brand; one that conveys trust, accountability and the experience
needed to make adjustments, or pivot successfully, whenever the market
changes.
3. The Founder of what is today known as Black Sand Real Estate, Monte knows
a real estate broker’s success depends largely on their ability to cultivate this
brand, as well as to create the awareness needed to weather the forces of
change and competition in the long-term.
4. As Frank Monte of Centurion knows, building a viable and marketable brand
in real estate begins with:
● Authenticity
● Being a Resource
● Doing What’s Natural
5. Authenticity
Real estate is about sales, though the salesman approach runs pretty thin
when working with a client. Treating people like people rather than like dollar
signs, is key to building a strong industry reputation.
6. Being a Resource
Information on local real estate is abundant online. As a broker, it is your
responsibility to help the client make heads or tails of what that information
means, and to answer questions while pointing them in the right direction.
7. Doing What’s Natural
If cold-calling is your thing, do it. If you prefer to socialize and meet potential
clients at local community meetings, take that approach. Regardless,
authenticity means doing what you know, and doing it well.