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March 26th, 2012
San José, Costa Rica
TO WHOM IT MAY CONCERN:
I’m writing to strongly recommend Mi Guía Educativa and Franklin Murillo, one of its
founders, as an ideal candidate for the Startup Chile program.
I’ve known Franklin Murillo and the Mi Guía Educativa team since 2011 when I began
working as an external advisor for startup marketing. I accepted an adviser role inspired by
the founders’ commitment to evolve and based on the strong market potential of their growing
startup. Their approach shows room for explosive growth and the team is poised to reiterate
and leap forward. They have a drive that’s contagious and an initial combination of
psychology, education, and web tools to deliver solutions for busy moms with budding
children.
Franklin Murillo is passionate, committed, and proactive in the development of their business.
Perhaps more importantly, he has an entrepreneurial spirit that drives not just the team’s
quest for related opportunities and product development, but also the cornerstone of their
networking ability. This is a particular strength for the team, since their startup network has
lead to significant opportunities with other social entrepreneurs, with large corporations
interested in social responsability, incubator support, and several international awards.
Franklin has the ability to look at projects in a big picture, beyond his particular
responsabilites, to benefit other team members and improve project performance. His style is
straightforward and constructive which inevitably generates better results across the board.
I wholeheartedly recommend Franklin and the Mi Guía Educativa team for their personal
dedication and professional drive as well as a strong collaborative sense. Truly an asset to
any entrepreneurial effort.
Sincerely,
Andrés Riggioni
Founder and Marketing Catalyst
GIZN marketing