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2014 Web Site Plan
2013 - Taking a look
Back
Development Categories
•

Server - Improve Speed and Uptime

•

Backend - Product data, customer information, API
connections, syncing data

•

Frontend - Everything customers see on the site
Server Improvements
•

Caching and various speed improvements

•

SOLR Search (much faster)

•

Result: 99.86% Uptime Q4 2013
Future Projects
•

CDN - Content Delivery Network
Backend Improvements
•

Version Control
Backend Improvements
•

Upgraded Import/Export Modules

•

Upgraded Video Module

•

Listrak Integration & Syncing
Future Projects
•

Inventory Messaging 2.0

•

Call Tracking

•

Build-able Shipping Promotions
Frontend Improvements
Search Users Y over Y:
•

50% Increased CR

•

90% Increased
Revenue

•

23% Increased AOV

50% Increased
Conversion
Rate
Frontend Improvements
•

Updated Product Page
Frontend Improvements
•

New Header
Frontend Improvements

•

Consoles Page
Future Projects
•

Data-Driven Home Page Updates

•

Updated Product Reviews and Blog Comments
Engine

•

Smart Pricing on Product Pages
Small Projects & Bug Fixes

Sift Science Code Review Data/Find list of products with video
Negative Values in Price Step - L
emove Extra Templates/Skins
Update Styles for Vintage King Dropdown
Remove Code Snippet from Search
Gift Card Template
Template
ock" Behavior Bug Automatic Callout Extension - fix
Slowing SOLR
Hide Attributes on Additional Information Tweak forLimits on PHP
CSS Log in Dropdown
Style SOLR Search Results
search
Sort by Position Bug Investigate Nexcess bandwidth overages
Video Scrollbar on Products with More than 4 Videos
Install Magmi
Fix Broken Images in Error When Saving
Install/Configure/Uninstall
503 Wordpress
Manadev
Products Sort option
Broken Documents Upload Remove "Position" as a
Remove Existing "Call for Pricing" Rules from Template
Listrak Module Issues
Fix Banner Rotator - Layout Update
Listrak Preference Center Code Snippe
d/Internal Server Error
Ascending/Descending Arrow on Categories
Current Projects
•

Responsive Design
Current Projects
•

Checkout Funnel Tracking
2014 Recommendations
Human Element (Rocks)
• 30-50

Hours Per Month at $125/hour

Nick Johnson (Very Specific Rocks)
•5

Hours Per Month at $100/hour

2-3 Targeted and Specific Freelancers (ToDo’s)
• 15-20

Hours Per Month at $40-60/hour
What About Hiring Full-Time
•

Higher quality - We will be pulling from 5-7 certified
developers with much more experience

•

We can turn up and turn down our
investment/workload on a monthly basis

•

No training or education necessary
Budget
Adwords
Text
$40,00
Ads
0
Shopping Ads
$30,00
0
Experimental Ads
$20,00
0
Budget
Site Development
Human Element
$60,00
0
Nick Johnson
$5,00
0
Targeted Freelancers
& Consultants
$35,00
0

Inventory Messaging 2.0, Lease
Calculator, Responsive
Instant Plug-In Downloads, 3-Easy
Payments
Landing Pages, SEO Audit, Design
Tweaks

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Dev2014

Notas do Editor

  1. This is what sites like Twitter and Instagram use to server billions of images per year. This will improve both speed and uptime, as it decreases the load on our server by sharing it with servers around the world.
  2. We have more people than ever working on the site at once. Implementing a version control system took us out of the pull a file down, change it, throw it back up dark ages. We now have a sustainable, healthy system for multiple developers making changes to the site at once without running into each other.
  3. We have more people than ever working on the site at once. Implementing a version control system took us out of the pull a file down, change it, throw it back up dark ages. We now have a sustainable, healthy system for multiple developers making changes to the site at once without running into each other.
  4. - This route is more like our Tech Shop vs. going somewhere that has one person who probably has one or two things they are REALLY good at, but struggle in other areas. - The market for in-house developers is like the housing market in 2006