Does the thought of putting together an editorial calendar overwhelm you? In this presentation, I provide an editorial calendar methodology that is designed to: -get you up-and-running quickly -start with core elements and then add in advanced strategies -align content with business objectives - make your content assets stretch - provide easy ways to use advanced optimization techniques You will also learn how to sell your editorial strategy to your executive team.

4. •
•
•
•

5. If you don’t know where you are going,
any road will take you there.
- Lewis Carroll

7. •
•
•

10. •
•
•
•

12. Let’s Get Tactical

14. •
•
•

16. •
•
•
•

19. •
•
•
•
•
•
•

21. •
•
•
•
•
•
•
•
•

27. •
•
•

30. •
•

32. •
•
•