It’s no secret the digital ad networks’ AIs ruthlessly optimize for their revenue driving up your advertising costs - you need your own AI that works for you. In this webinar you will learn the way to defend your ad budget from the digital ad networks optimizing for their revenue.

1. Defending your ad budget from
Facebook and LinkedIn’s AIs
Frank Cohen, fcohen@clevermoe.com,
408 364 5508, August 20, 2020

2. Webinar recording
• These slides are from a webinar hosted by Frank Cohen
• Watch the webinar recording at
https://clevermoe.com/better-digital-advertising-now/
• Digital advertising expert Frank Cohen hosts a series of
webinars on to make marketing faster, easier, and less
expensive in the era of Digital Ad Network AIs

3. You and me, we’re in a club now . . .
Marketers never have enough time, money, people
Marketers needs to be wary of Marketing AIs
Digital Ad Networks AIs work for them, not you
Marketers need their own Marketing AI

4. Introduction and why the topic is important (5 mins)
Product demo (10 mins)
How to take action on the topic (5 mins)
Q&A (10 mins)

5. Marketers need
to conceptualize an ad
to experiment until it works
to be within budget and schedule
to roll with the changes
And still feel like hugging someone
Marketers

6. Know market segments?
Don’t know segments?
Place ads in minutes
Tracking Pixel across all networks
Expand to other networks
How We Work

7. How does their AI work?
Campaign type
FB Pixel
Demographics
Interests
Spend control
Demo

8. How do you manage a campaign as it runs?
clevermoe.com/adcalc
How do you measure success?

9. Once you get good…
LinkedIn Ads
Facebook Ad Manager
Twitter Ad Manager
+ 60 More

10. How was this valuable to you?
clevermoe.com/better-digital-advertising-now

11. You and me, we’re in a club now . . .
Lets meet again, and often

12. ContactLets meet again, and often
Frank Cohen, fcohen@clevermoe.com,
+1 408 364 5508
Bonus
Free Clever Moe account
1 hour strategy meeting with Frank
Automatic management as your ads run