How much is each unique user worth? Notes on how to work out what your average revenue per user is - and the ARPU rates at The Guardian and Schipsted's Media Norge.

1. How does your site’saverage revenue per unique user compare with The Guardian’s? François Nel/ @francoisnel / forthemedia.blogspot.com and some notes on how to do the calculations

2. 2 To calculate your ARPU rate per month, divide the average monthly income from your site by the average number of unique users. Example: If your site averages 150,000 unique users per month and your average income from your site is £50,000, your ARPU rate will be 50,000 / 150,000 = 33.3 pence per month. Your annual ARPU rate would be 12 X 33.3p = £4.14. If you are not using Stirling, you can convert your ARPU rate here: http://www.xe.com/ucc/ What’s yourAverage Revenue Per User(ARPU) based on the latest figures you have?

3. 3 “Across the Group, a consistent theme has been the growth of our digital businesses. With Group-wide digital revenues (including 50.1% of Trader Media Group) in the last year increasing by 36% to reach £85.1 million (2007 £62.5 million) and average monthly unique users climbing by 32% to 24.2 million (2007 18.4 million), we are no longer a predominantly print based operation but a true multimedia organisation…” Guardian Media Group Annual Report 2008

4. 4 £85,1m users / 12months = £7,091,167 per month / 24,2m monthly users = monthly ARPU 0.099 or about 10p per month. The annual ARPU rate 12 X £0.099p = £1.19 Calculation the Guardian media Group’s annual revenue per user based on figures in the 2008 Annual Report

5. 5 Other ARPU rates: Schipsted’s Norwegian Publisher Media Norge acknowledges average income per monthly unique visitor of two Norwegian krona (that’s $0.32 or £0.21) is now less than it was back in 2006., according to PaidContent In a survey of Digital Editor’s Network participants, one UK regional publishers declared a monthly ARPU of £0.25 (that’s £0.39 or 2.42 Norwegian krona) François Nel/ @francoisnel / forthemedia.blogspot.com You’ve seen theirs, so how about showing yours (or posting it below)?