What is driving the need for all businesses to get a mobile website? What does mobile web really mean and how does it differ from Responsive, Adaptive & Fluid sites? Finally what about native apps vs. web apps (responsive sites)? When should you choose each?

5. Source: Google. Sept. 2012

6. Source: IDC. Mar. 2011
Are You Missing Out?

7. Source: Morgan Stanley. Apr. 2010
Are You Missing Out?

8. Source: BIA Kelsey. Apr. 2012
Are You Missing Out?

9. Source: Google. June. 2011
N.B. the scales of the two lines are different and so volumes of searches are not proportional in this graph.
They are aligned simply to highlight the differing trends between them

10. •
•
•
•
–
–
–
Source: Irish Internet Association July 2012

11. Source: IDC March 2013

14. * Even If You Bought It Yesterday

25. •
•
•
•
•
•
•
•
•
•

29. –
–
–
–
–
–