2. Business Divisions
Management
Business @
Fooba wooba
Café
Saloon
External Events
Business
Party

3. Café - Business
• Eatery Categories :
Cakes : pastries, doughnuts, brownies, chocolate,
éclairs, designer cakes, cup cakes etc
Savories : muffins, puffs, corazons, pizzas, rolls, breads,
nuggets etc
Beverages : Hot & Cold
• Avg Expected Walk Ins : Stage 1 – 0 to 3 months : 20
to 25 . Stage 2 - 3 to 6 months : 35 to 50
• Average Billing per Walkin : Rs 100
• Average Margins on Products : 40 to 50 % ( refer in
menu)
• Total Number Of Employees : 2

4. Café Business Monthly ROI Projection
Worst Case Scenario
Avg Business Per Day
Stage 1 Stage 2
Walk-ins
20
35
Avg Billing
100
100
Avg Revenue
2000
3000
Avg Product Expense
1000
1500
Best Case Senario
Avg Business Per Day
Stage 1 Stage 2
Walkins
40
60
Avg Billing
100
100
Avg Revenue
4000
6000
Avg Product Expense
2000
3000
Net Revenue In Hand
Net Revenue In Hand
1000
Avg Business Per Month
Net Revenue in Hand Per Day 1000
Net Revenue Per Month
30000
Expenses :
Salary - 2 waiters
Revenue Sharing - For rent
15%
Electircty & Water @ 5 %
1500
1500
45000
2000
3000
Avg Business Per Month
Net Revenue in Hand Per Day 2000
Net Revenue Per Month
60000
3000
90000
20000
20000
4500
1500
6750
2250
Expenses :
Salary - 2 waiters
Revenue Sharing - For rent
15%
Electricity & Water @ 5 %
Total Expenses
26000
29000
Profits
4000
16000
20000
20000
9000
3000
13500
4500
Total Expenses
32000
38000
Profits
28000
52000

5. Café - Investment
1.
Kitchen Equipments
-
2.5 Lakhs
( Coffee Machine 1, Display Units 2, Industrial OTG 1, Industrial Microwave 1, Cream
Whippier, Electric Weighing Scale, Cooler (fridge), Dish Washer, Chocolate Fountain 1,
Sugar Canady ( more of use for party) 1, Miscellaneous – forks, spoons, beaters, knifes,
rolling pads, pallet knives, cake rollers )
2.
3.
4.
Manpower - 2 serving staff @10k each. Tot 20k per month - 1 Lakh
License, FDA Approval etc
- .50 K
Initial Marketing Expenses
- .50 K
Total Investment For Café
- 4.5 Lakhs

6. Party Hall @ Fooba Wooba - Business
•
A specific location for kids birthday parties, get together, graduation day etc between age
group 1 to 12
•
Party Hall comes with all interiors done – no infrastructure requirement required
•
Party Hall has 3 employees – 1 manager in charge of overall business, 1 entertainer and 1
assistant
•
Usual Happenings at party hall
Kids Entertainment – 45 min
Cake Cutting
Snacks
Send off Gift ( optional)
Investment : Only 3 months salary parking for 3 employees @ 1.5 Lakhs

7. Party Business Monthly ROI Projection
Worst Case Scenario
Best Case Senario
Stage 1
Stage 2
Stage 1
Stage 2
Avg parties per Month
Avg Billing per child ( very
basic)
20
35
Avg parties per Month
35
50
500
500
Avg Billing
500
500
Avg children per party
15
15
Avg Revenue
15
15
Avg Billing per event
7500
7500
Avg Product Expense
7500
7500
Party Revenue Per Month
150000 265500
Expenses :
Net Revenue In Hand
265500 375000
Expenses :
Salary - 3 Employees
50000
50000
Salary - 2 waiters
50000
50000
Snacks Cost per Child @ 100
30000
52500
Snacks Cost per Child @ 100
52500
75000
Revenue Sharing - For rent 15% 22500
39825
Revenue Sharing - For rent 15% 39825
56250
Electircty & Water @ 5 %
Total Expenses
Profits
7500
13275
110000 155600
40000
109900
Electircty & Water @ 5 %
13275
18750
Total Expenses
155600 200000
Profits
109900 175000

8. External Events Business
Areas of Business : Birthday parties that would not fit into party hall @ Fooba Wooba, Wedding
Parties , Corporate Events
Projection
Leads from Tie Ups and Marketing Activities
Event
Corpor
Manageme Referen Promoti
Total
Month Hotels ate Bakery Google
nt
ce
ons Retails leads
Average
Conversion Revenue Billing
SEP
15
0
0
0
0
0
0
0
15
OCT
30
2
4
12
4
2
4
5
63
44
441000
10,000
NOV
40
2
4
12
4
2
4
5
73
51
511000
10,000
DEC
50
2
4
12
4
2
4
5
83
58
581000
10,000
JAN
50
2
4
12
4
2
4
5
83
58
581000
10,000
FEB
50
2
4
12
4
2
4
5
83
58
581000
10,000
235
10
20
10
20
25 400
280
2800000
20
60
Average Profitability 40 % : 1.5 Lakhs a month

9. External Events Business - Investment
Initial Creation For Themes
:
(Backdrops)
P.A System : 4 speakers, 2 Mikes
:
LED Lights & Decorative Lights
:
Miscellaneous (base stands, T stands, Rods, Party Balloon pacs):
1.5 Lakhs
Salary Back Up for 3 Months @ 60k a month
Sales Executives cum organizers – 2
Laborers‘
- 2
1.8 Lakhs
Total Investment
:
:
. 50K
. 30K
.25K
4 Lakhs

10. Birds Eye View
Business @ Fooba wooba
External Events
Business
Café
Party
Monthly Projection
Yearly Projection
Investment
Avg Monthly
Business
Profitabilit
Expenses
y
Profit % age
Café
450000
45000
29000
16000
Party Hall
External
Events
150000
200000
150000
400000
400000
Total
1000000
645000
Business
Profits
36
540000
192000
50000
25
2400000
600000
250000
150000
40
4800000 1800000
379000
216000
33
7740000 2592000

11. Roll Out Plan
BY
16/08/2013
22/08/2013
25/08/2013
30/08/2013
30/08/2013
Responsibility
All of Us
BrandVak
Stephen
Brand Vak & Robin
Ravi
JV Finilization
Brand Creation
First Round Interviews
Infrastructure Completion
Investor Finilasition
5/9/2013
8/9/2013
10/9/2013
15/09/2013
16th to 20th
18th
First Cut Investment Inflow
Kitchen Equipments Purchase
Products Finilization
Launch Rollout Plan Finilization
Activities
Induction & Training of Employees
Ravi
All of us & Robin
All of us & Robin
All of us & Robin
21st -Saturday
Launch
All of us
All of us