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TCP’s new LED products
offer unsurpassed color
quality, lighting life &
performance and
outstanding energy
efficiency
LED CHIP CORE
COMPETENCY
NO EXPERIENCE IN
LIGHTING MARKET
HIGHER
MANUFACTURING
COSTS
LIMITED ACCESS TO
MARKET CHANNELS
TCP LED Market Approach
GREAT PRODUCTS &
TECHNOLOGY
HIGHEST EXPERTISE AND
KNOWLEDGE OF
LIGHTING MARKET
LOWEST
MANUFACTURING
COSTS
FULL ACCESS TO
MARKET CHANNELS
UNPROVEN PRODUCTS
LIMITED MARKET
KNOWLEDGE
HIGH COST
OUTSOURCED
MANUFACTURING
POOR ACCESS TO
MARKET CHANNELS
LED Chip Maker LED Startup Company
Vertically Integrated LED Product Design and Manufacturing
Technology Manufacturing Quality/Reliability
Sales
/Distribution
• World Class product
development team
• Innovative designs
• Design & build industry leading
fully dimmable drivers
• Strategic partnerships with
Nichia for LED chips and NXP and
TI for integrated chip technology.
• Low cost full system
manufacturing in China
• High volume manufacturing
• Low cost , high performance
product
• Leverage CFL supply chain for
electronic components
LED PAR Lamp Assembly in
Aurora, Ohio
• Designed to meet & exceed
ENERGY STAR requirements.
• Compliance facilities in both
USA and China. All UL and
ENERGYSTAR testing is accredited
and performed in TCP both
facilities.
• Reliability testing ongoing at
both facilities.
• Focused only on energy
efficient lighting products.
• Understand energy efficient
market
• Large distribution channel.
Innovation Variety & Execution Service
Customer
Satisfaction
The TCP Advantage
What Makes TCP the Best?
• TCP can quickly respond to all rapidly changing
market conditions,
…because:
– TCP uniquely owns and controls its entire manufacturing, engineering,
supply chain and distribution system
• TCP supplies the highest quality and best
performing products at the lowest cost,
…because:
– TCP controls every step of design and development, and uses only the
world’s best component suppliers
– TCP has the purchasing power and scale to control its costs while
maintaining best quality and performance
• Very Efficient Light Source – LED currently at 60 -
80 LPW.
• Directional Light Source – point source lighting
that places light in a single, focused direction.
• Long Life – life estimates > 50,000 in many
applications.
• Consistent color options – tight color tolerance.
Multiple colors achievable by changing
materials, no filters required.
• Rugged – no filaments to burn out. Solid State
Lighting
Features and Benefits:
LED Lighting Features & Benefits
LED Features & Benefits Other
Benefits
LEDs are capable of On/Off cycling LEDs are small in size
• Small size allows for flexible lighting
arrangements.
 Disks
 Arrays
 Strips
• As small as 2.8mm2
LEDs are Environmantally Friendly
• No Mercury (Hg)
• RoHS Compliant
• No special disposal procedures
• Adverse chemicals in LEDs are inert
LEDs are easily dimmable
• TCP product achieves at least 100% to
0.5% dimming.
• Instant On – independent of
temperatures. No warm-up required.
• Rapid On/Off cycling is not an issue with
LEDs.
Features & Benefits Very Efficient Light Source
Common
Incandescent
Wattage
Lumens
Halogen
(Watts)
CFL
(Watts)
SSL
(Watts)
40 450 28-29 10-11 7
60 800 43 13-15 11
75 1100 53 18-20 17
100 1600 70-72 23-26 24
LEDs save as much (or more) energy, lasts longer, and are more efficient than a
CFL. However, CFLs are initially a much more inexpensive energy efficient
alternative.
Wattage Comparison
Voted Best PAR LampsTCP LED Reflectors
Performance Light Output:
• Lumens
• CBCP
• Uniform Beam
Efficiency (as high as 60+ LPW)
3-Step Color Tolerance (3000K, 2700K)
Function Dimmability (100 – 0.5%)
Aesthetics – Colors (White, Black, Gray)
Value Competitive Pricing/Performance
TCP LED Customer Benefits
Key Product Components
LED Lighting Segment Responsibility (TCP vs. Partner) Comments
Drivers / Electronics TCP (Core Competency)
 Superior dimming technology
 Excellent efficiency
 Controllable technology
 World class driver / electronics expertise
 TCP designs, develops & manufactures its own drivers
 Strategic partnership with integrated chip developers for
high efficiency LED products (NSC, NXP)
LEDs / Light Engine High Power LEDs (PAR/A-Lamp):
 Partners: Nichia, Sharp
Low Power LEDs (Deco):
 Partners: Epistar; Everlight
 Evaluate best performance / cost option for each specific
application for flexibility and speed to market
 Already strategically positioned with key LED partners
Thermal System TCP (Core Competency)  Designs and builds its own thermal management systems
 Launched composite heat sink development project in Q1
2012
Optics TCP & Key Optic Companies
 Partners: Ledlink; LiLeds
 TCP produces basic optics
 Partners with proven companies for complex optics and
beam control
Assembly / Manufacturing TCP (Core Competency)  Experienced in low-cost, high-volume manufacturing
 Strong buying power and solid supply chain for all
components
 Flexible manufacturing processes
TCP LED Design Strategy
LED Features & Benefits Directional Light Source
Examples of Directional LEDs
LED’s advantage over CFL directional lamps is that
they can have beam angle control with optics.
PAR38
MR16 Elevator
Lamps
Dock light
LED Features & Benefits Directional Light Source
LED
(Directional)
Incandescent
(Omni – Directional)
~120º
360º
Heat
LEDs are directional by nature:
LED Features & Benefits Directional Light
Source
LED vs. CFL – Beam Angle Comparison
LED PAR38 CFL R30
15º
(or greater)
110º
CENTER BEAM CANDLEPOWER, CBCP:
The intensity light produces at the center of a reflector lamp expressed in candela.
CANDELA:
The unit of measure indicating luminous
intensity (candlepower) of a light source
in a specific direction. A light source
intensity is dependant on the direction
considered.
CBCP is candela value taken at 0°.
LED Features & Benefits Directional Light Source
25 degree (Narrow Flood):
• More intense – 5300 cd
• Tighter light distribution
(beam pattern)
40 degree (Flood):
• Less intense ~ 2200 cd
• Wider light distribution (beam
pattern)
LED Features & Benefits Directional Light Source
TCP LED BR Series
Center Beam Candle Power & Beam Angles
18
LED Features & Benefits Two Different Design Approaches
Discreet Power LED LED “Chip-on-Board”)
CONTAINS ON
LARGER LED
ELEMENT
GRID
COLLECTION OF
MANY SMALLER
LEDs ONTO ONE
CIRCUIT
Requires multiple Discreet
Chips carefully arranged onto
Lamp Surface
Allows a single-point light
source on Lamp Surface
Single COB uses convex optic
to deliver a more consistent
beam spread pattern
Discreet LED requires multiple
single lens optics to spread
multiple beam images
(causing a “pixellation” effect)
LED Features & Benefits “Pixellation” Effect
Higher CBCP than Halogen
More uniform beam pattern
No wash out
TCP LED Features & Benefits
90W PAR Halogen TCP 17W LED PAR38
LED BR Series Light Output Pattern – LED Array vs. Hi-Power LEDs
Incandescent Leading LED
Competitor
TCP Delivers Best Dimming and Beam Uniformity
22
TCP LED Features & Benefits
TCP LED Features & Benefits
TCP LED Features & Benefits
LED’s are built
to last…
TCP LED Applications Effect of Optics
TCP LED Applications Color Temperature
Best Variety
TCP LED Customer Benefits
CCT (correlated color temperature):
• 2400K ( Amber)
• 2700K (Warm White)
• 3000K (Neutral White)
• 3500K (Bright White)
• 4100K (Cool White)
• 5000K (Day Light)
Optics:
• 15˚ (Spot)
• 25˚ (Narrow Flood
• 40˚ (Flood)
Power:
• PARs: 23W, 19W, 17W, 14W, 12W, 9W
• BRs: 11W, 14W
• A – lamps: 7W, 11W
• Downlights: 11W, 14W
Housing Color:
• White
• Black
• Gray
Variety
LED Features & Benefits
Durable
Broken filament
(contributing to early
failures)
• Solid State Lighting (SSL) – LED chips are
encapsulated in epoxy or resin, no early end of life
due to fragile filaments.
• Rough service lighting applications – examples are
dock light, elevator lamps, ceiling fan lamps.
LED’s durability make them excellent for rough service lighting applications
LEDs are the most durable lighting source
Light Quality - Two PAR Programs
Designer Elite
• Available in:
• High Performance Dimming
• Non-Dimming versions
• All CCT
• All optics
• Exceptional light output due to COB
technology - Designer Grade
Elite
• Available in:
• Non-Dimming version only
• 2700K, 3000K
• NFL and FL
• Discrete LED Technology
• Best TCP LED Value
The Best Look & Feel
Best Aesthetics
Light Quality – A-Lamps
TCP LED Products High Efficiency Product Expansion
TCP is expanding industry leading product line to include the highest efficiency LED lamps
Replacement First Generation Elite
120W PAR38 19W 17W
90W PAR38 17W 14W
75W PAR38 14W 12W
75W PAR30 14W 12W
60W PAR30 12W 10W
50W PAR20 9W 8W
85W BR30/40 14W 12W
65W BR30/40 11W 10W
50W R20 9W 8W
TCP is reducing input power ~ 20% which equates to 20% additional
energy savings to customers – Maximum ROI
All Key Products
with 20%
decrease in
power
A-Lamp Lighting Application Examples
Snowcone Omni-Directional
35
LED – They’re Here!
• Basic offering for specific applications
• Roadway/Area Lighting
• Garage/Surface Mount
• Recessed/Canopy
• High Bay/Tunnel Lighting
• Floodlighting
• NOW – Interior!
• All meet LED’s promise
• Long life/reduced maintenance
• High light output/ good color
• Directional sources/better light on task
• Meet DLC/UL Wet Location where
Required.
All In Stock Previously Introduced
Models, In Stock/Ready to Ship!
TCP Item#
Power 37W
Lumens 3300
LPW 80+
Life 50,000
Power Factor .90+
CCT 2700, 4100
CRI 80+
Voltage Universal (120/277)
Ceiling Troffer Lay-in 2’ x 2’ Indirect
Product Information
Features & Benefits:
• Replaces 2 Lamp 39W or 2 lamp 25W fluorescent
• Will exceed all Design Lights Consortium requirements
• Smooth, uniform dimming from 100% - 0.5%
• Highly efficient LEDs and Driver
• Long Life: 50,000 hours
• Easy installation identical to existing 2X2 luminaires
• UL Listed Damp Location
Applications
LED Applications Recessed Downlights
LED Applications Track Lights
Applications
Application #1
Applications
Application #5
Applications
Application #2
Applications
Application #5
Applications
Application #5
Applications
Application #5

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Tcp led presentation elite added

  • 1.
  • 2. TCP’s new LED products offer unsurpassed color quality, lighting life & performance and outstanding energy efficiency
  • 3. LED CHIP CORE COMPETENCY NO EXPERIENCE IN LIGHTING MARKET HIGHER MANUFACTURING COSTS LIMITED ACCESS TO MARKET CHANNELS TCP LED Market Approach GREAT PRODUCTS & TECHNOLOGY HIGHEST EXPERTISE AND KNOWLEDGE OF LIGHTING MARKET LOWEST MANUFACTURING COSTS FULL ACCESS TO MARKET CHANNELS UNPROVEN PRODUCTS LIMITED MARKET KNOWLEDGE HIGH COST OUTSOURCED MANUFACTURING POOR ACCESS TO MARKET CHANNELS LED Chip Maker LED Startup Company
  • 4. Vertically Integrated LED Product Design and Manufacturing Technology Manufacturing Quality/Reliability Sales /Distribution • World Class product development team • Innovative designs • Design & build industry leading fully dimmable drivers • Strategic partnerships with Nichia for LED chips and NXP and TI for integrated chip technology. • Low cost full system manufacturing in China • High volume manufacturing • Low cost , high performance product • Leverage CFL supply chain for electronic components LED PAR Lamp Assembly in Aurora, Ohio • Designed to meet & exceed ENERGY STAR requirements. • Compliance facilities in both USA and China. All UL and ENERGYSTAR testing is accredited and performed in TCP both facilities. • Reliability testing ongoing at both facilities. • Focused only on energy efficient lighting products. • Understand energy efficient market • Large distribution channel. Innovation Variety & Execution Service Customer Satisfaction The TCP Advantage
  • 5. What Makes TCP the Best? • TCP can quickly respond to all rapidly changing market conditions, …because: – TCP uniquely owns and controls its entire manufacturing, engineering, supply chain and distribution system • TCP supplies the highest quality and best performing products at the lowest cost, …because: – TCP controls every step of design and development, and uses only the world’s best component suppliers – TCP has the purchasing power and scale to control its costs while maintaining best quality and performance
  • 6. • Very Efficient Light Source – LED currently at 60 - 80 LPW. • Directional Light Source – point source lighting that places light in a single, focused direction. • Long Life – life estimates > 50,000 in many applications. • Consistent color options – tight color tolerance. Multiple colors achievable by changing materials, no filters required. • Rugged – no filaments to burn out. Solid State Lighting Features and Benefits: LED Lighting Features & Benefits
  • 7. LED Features & Benefits Other Benefits LEDs are capable of On/Off cycling LEDs are small in size • Small size allows for flexible lighting arrangements.  Disks  Arrays  Strips • As small as 2.8mm2 LEDs are Environmantally Friendly • No Mercury (Hg) • RoHS Compliant • No special disposal procedures • Adverse chemicals in LEDs are inert LEDs are easily dimmable • TCP product achieves at least 100% to 0.5% dimming. • Instant On – independent of temperatures. No warm-up required. • Rapid On/Off cycling is not an issue with LEDs.
  • 8. Features & Benefits Very Efficient Light Source Common Incandescent Wattage Lumens Halogen (Watts) CFL (Watts) SSL (Watts) 40 450 28-29 10-11 7 60 800 43 13-15 11 75 1100 53 18-20 17 100 1600 70-72 23-26 24 LEDs save as much (or more) energy, lasts longer, and are more efficient than a CFL. However, CFLs are initially a much more inexpensive energy efficient alternative. Wattage Comparison
  • 9. Voted Best PAR LampsTCP LED Reflectors
  • 10. Performance Light Output: • Lumens • CBCP • Uniform Beam Efficiency (as high as 60+ LPW) 3-Step Color Tolerance (3000K, 2700K) Function Dimmability (100 – 0.5%) Aesthetics – Colors (White, Black, Gray) Value Competitive Pricing/Performance TCP LED Customer Benefits
  • 12. LED Lighting Segment Responsibility (TCP vs. Partner) Comments Drivers / Electronics TCP (Core Competency)  Superior dimming technology  Excellent efficiency  Controllable technology  World class driver / electronics expertise  TCP designs, develops & manufactures its own drivers  Strategic partnership with integrated chip developers for high efficiency LED products (NSC, NXP) LEDs / Light Engine High Power LEDs (PAR/A-Lamp):  Partners: Nichia, Sharp Low Power LEDs (Deco):  Partners: Epistar; Everlight  Evaluate best performance / cost option for each specific application for flexibility and speed to market  Already strategically positioned with key LED partners Thermal System TCP (Core Competency)  Designs and builds its own thermal management systems  Launched composite heat sink development project in Q1 2012 Optics TCP & Key Optic Companies  Partners: Ledlink; LiLeds  TCP produces basic optics  Partners with proven companies for complex optics and beam control Assembly / Manufacturing TCP (Core Competency)  Experienced in low-cost, high-volume manufacturing  Strong buying power and solid supply chain for all components  Flexible manufacturing processes TCP LED Design Strategy
  • 13. LED Features & Benefits Directional Light Source Examples of Directional LEDs LED’s advantage over CFL directional lamps is that they can have beam angle control with optics. PAR38 MR16 Elevator Lamps Dock light
  • 14. LED Features & Benefits Directional Light Source LED (Directional) Incandescent (Omni – Directional) ~120º 360º Heat LEDs are directional by nature:
  • 15. LED Features & Benefits Directional Light Source LED vs. CFL – Beam Angle Comparison LED PAR38 CFL R30 15º (or greater) 110º
  • 16. CENTER BEAM CANDLEPOWER, CBCP: The intensity light produces at the center of a reflector lamp expressed in candela. CANDELA: The unit of measure indicating luminous intensity (candlepower) of a light source in a specific direction. A light source intensity is dependant on the direction considered. CBCP is candela value taken at 0°. LED Features & Benefits Directional Light Source
  • 17. 25 degree (Narrow Flood): • More intense – 5300 cd • Tighter light distribution (beam pattern) 40 degree (Flood): • Less intense ~ 2200 cd • Wider light distribution (beam pattern) LED Features & Benefits Directional Light Source
  • 18. TCP LED BR Series Center Beam Candle Power & Beam Angles 18
  • 19. LED Features & Benefits Two Different Design Approaches Discreet Power LED LED “Chip-on-Board”) CONTAINS ON LARGER LED ELEMENT GRID COLLECTION OF MANY SMALLER LEDs ONTO ONE CIRCUIT Requires multiple Discreet Chips carefully arranged onto Lamp Surface Allows a single-point light source on Lamp Surface
  • 20. Single COB uses convex optic to deliver a more consistent beam spread pattern Discreet LED requires multiple single lens optics to spread multiple beam images (causing a “pixellation” effect) LED Features & Benefits “Pixellation” Effect
  • 21. Higher CBCP than Halogen More uniform beam pattern No wash out TCP LED Features & Benefits 90W PAR Halogen TCP 17W LED PAR38
  • 22. LED BR Series Light Output Pattern – LED Array vs. Hi-Power LEDs Incandescent Leading LED Competitor TCP Delivers Best Dimming and Beam Uniformity 22
  • 23. TCP LED Features & Benefits
  • 24. TCP LED Features & Benefits
  • 25. TCP LED Features & Benefits LED’s are built to last…
  • 26. TCP LED Applications Effect of Optics
  • 27. TCP LED Applications Color Temperature
  • 29. TCP LED Customer Benefits CCT (correlated color temperature): • 2400K ( Amber) • 2700K (Warm White) • 3000K (Neutral White) • 3500K (Bright White) • 4100K (Cool White) • 5000K (Day Light) Optics: • 15˚ (Spot) • 25˚ (Narrow Flood • 40˚ (Flood) Power: • PARs: 23W, 19W, 17W, 14W, 12W, 9W • BRs: 11W, 14W • A – lamps: 7W, 11W • Downlights: 11W, 14W Housing Color: • White • Black • Gray Variety
  • 30. LED Features & Benefits Durable Broken filament (contributing to early failures) • Solid State Lighting (SSL) – LED chips are encapsulated in epoxy or resin, no early end of life due to fragile filaments. • Rough service lighting applications – examples are dock light, elevator lamps, ceiling fan lamps. LED’s durability make them excellent for rough service lighting applications LEDs are the most durable lighting source
  • 31. Light Quality - Two PAR Programs Designer Elite • Available in: • High Performance Dimming • Non-Dimming versions • All CCT • All optics • Exceptional light output due to COB technology - Designer Grade Elite • Available in: • Non-Dimming version only • 2700K, 3000K • NFL and FL • Discrete LED Technology • Best TCP LED Value
  • 32. The Best Look & Feel Best Aesthetics
  • 33. Light Quality – A-Lamps
  • 34. TCP LED Products High Efficiency Product Expansion TCP is expanding industry leading product line to include the highest efficiency LED lamps Replacement First Generation Elite 120W PAR38 19W 17W 90W PAR38 17W 14W 75W PAR38 14W 12W 75W PAR30 14W 12W 60W PAR30 12W 10W 50W PAR20 9W 8W 85W BR30/40 14W 12W 65W BR30/40 11W 10W 50W R20 9W 8W TCP is reducing input power ~ 20% which equates to 20% additional energy savings to customers – Maximum ROI All Key Products with 20% decrease in power
  • 35. A-Lamp Lighting Application Examples Snowcone Omni-Directional 35
  • 36. LED – They’re Here! • Basic offering for specific applications • Roadway/Area Lighting • Garage/Surface Mount • Recessed/Canopy • High Bay/Tunnel Lighting • Floodlighting • NOW – Interior! • All meet LED’s promise • Long life/reduced maintenance • High light output/ good color • Directional sources/better light on task • Meet DLC/UL Wet Location where Required. All In Stock Previously Introduced Models, In Stock/Ready to Ship!
  • 37. TCP Item# Power 37W Lumens 3300 LPW 80+ Life 50,000 Power Factor .90+ CCT 2700, 4100 CRI 80+ Voltage Universal (120/277) Ceiling Troffer Lay-in 2’ x 2’ Indirect Product Information Features & Benefits: • Replaces 2 Lamp 39W or 2 lamp 25W fluorescent • Will exceed all Design Lights Consortium requirements • Smooth, uniform dimming from 100% - 0.5% • Highly efficient LEDs and Driver • Long Life: 50,000 hours • Easy installation identical to existing 2X2 luminaires • UL Listed Damp Location