Starc Energy Solutions Opc Private Limited, New Delhi, SLED Lights
Tcp led presentation elite added
1.
2. TCP’s new LED products
offer unsurpassed color
quality, lighting life &
performance and
outstanding energy
efficiency
3. LED CHIP CORE
COMPETENCY
NO EXPERIENCE IN
LIGHTING MARKET
HIGHER
MANUFACTURING
COSTS
LIMITED ACCESS TO
MARKET CHANNELS
TCP LED Market Approach
GREAT PRODUCTS &
TECHNOLOGY
HIGHEST EXPERTISE AND
KNOWLEDGE OF
LIGHTING MARKET
LOWEST
MANUFACTURING
COSTS
FULL ACCESS TO
MARKET CHANNELS
UNPROVEN PRODUCTS
LIMITED MARKET
KNOWLEDGE
HIGH COST
OUTSOURCED
MANUFACTURING
POOR ACCESS TO
MARKET CHANNELS
LED Chip Maker LED Startup Company
4. Vertically Integrated LED Product Design and Manufacturing
Technology Manufacturing Quality/Reliability
Sales
/Distribution
• World Class product
development team
• Innovative designs
• Design & build industry leading
fully dimmable drivers
• Strategic partnerships with
Nichia for LED chips and NXP and
TI for integrated chip technology.
• Low cost full system
manufacturing in China
• High volume manufacturing
• Low cost , high performance
product
• Leverage CFL supply chain for
electronic components
LED PAR Lamp Assembly in
Aurora, Ohio
• Designed to meet & exceed
ENERGY STAR requirements.
• Compliance facilities in both
USA and China. All UL and
ENERGYSTAR testing is accredited
and performed in TCP both
facilities.
• Reliability testing ongoing at
both facilities.
• Focused only on energy
efficient lighting products.
• Understand energy efficient
market
• Large distribution channel.
Innovation Variety & Execution Service
Customer
Satisfaction
The TCP Advantage
5. What Makes TCP the Best?
• TCP can quickly respond to all rapidly changing
market conditions,
…because:
– TCP uniquely owns and controls its entire manufacturing, engineering,
supply chain and distribution system
• TCP supplies the highest quality and best
performing products at the lowest cost,
…because:
– TCP controls every step of design and development, and uses only the
world’s best component suppliers
– TCP has the purchasing power and scale to control its costs while
maintaining best quality and performance
6. • Very Efficient Light Source – LED currently at 60 -
80 LPW.
• Directional Light Source – point source lighting
that places light in a single, focused direction.
• Long Life – life estimates > 50,000 in many
applications.
• Consistent color options – tight color tolerance.
Multiple colors achievable by changing
materials, no filters required.
• Rugged – no filaments to burn out. Solid State
Lighting
Features and Benefits:
LED Lighting Features & Benefits
7. LED Features & Benefits Other
Benefits
LEDs are capable of On/Off cycling LEDs are small in size
• Small size allows for flexible lighting
arrangements.
Disks
Arrays
Strips
• As small as 2.8mm2
LEDs are Environmantally Friendly
• No Mercury (Hg)
• RoHS Compliant
• No special disposal procedures
• Adverse chemicals in LEDs are inert
LEDs are easily dimmable
• TCP product achieves at least 100% to
0.5% dimming.
• Instant On – independent of
temperatures. No warm-up required.
• Rapid On/Off cycling is not an issue with
LEDs.
8. Features & Benefits Very Efficient Light Source
Common
Incandescent
Wattage
Lumens
Halogen
(Watts)
CFL
(Watts)
SSL
(Watts)
40 450 28-29 10-11 7
60 800 43 13-15 11
75 1100 53 18-20 17
100 1600 70-72 23-26 24
LEDs save as much (or more) energy, lasts longer, and are more efficient than a
CFL. However, CFLs are initially a much more inexpensive energy efficient
alternative.
Wattage Comparison
12. LED Lighting Segment Responsibility (TCP vs. Partner) Comments
Drivers / Electronics TCP (Core Competency)
Superior dimming technology
Excellent efficiency
Controllable technology
World class driver / electronics expertise
TCP designs, develops & manufactures its own drivers
Strategic partnership with integrated chip developers for
high efficiency LED products (NSC, NXP)
LEDs / Light Engine High Power LEDs (PAR/A-Lamp):
Partners: Nichia, Sharp
Low Power LEDs (Deco):
Partners: Epistar; Everlight
Evaluate best performance / cost option for each specific
application for flexibility and speed to market
Already strategically positioned with key LED partners
Thermal System TCP (Core Competency) Designs and builds its own thermal management systems
Launched composite heat sink development project in Q1
2012
Optics TCP & Key Optic Companies
Partners: Ledlink; LiLeds
TCP produces basic optics
Partners with proven companies for complex optics and
beam control
Assembly / Manufacturing TCP (Core Competency) Experienced in low-cost, high-volume manufacturing
Strong buying power and solid supply chain for all
components
Flexible manufacturing processes
TCP LED Design Strategy
13. LED Features & Benefits Directional Light Source
Examples of Directional LEDs
LED’s advantage over CFL directional lamps is that
they can have beam angle control with optics.
PAR38
MR16 Elevator
Lamps
Dock light
14. LED Features & Benefits Directional Light Source
LED
(Directional)
Incandescent
(Omni – Directional)
~120º
360º
Heat
LEDs are directional by nature:
15. LED Features & Benefits Directional Light
Source
LED vs. CFL – Beam Angle Comparison
LED PAR38 CFL R30
15º
(or greater)
110º
16. CENTER BEAM CANDLEPOWER, CBCP:
The intensity light produces at the center of a reflector lamp expressed in candela.
CANDELA:
The unit of measure indicating luminous
intensity (candlepower) of a light source
in a specific direction. A light source
intensity is dependant on the direction
considered.
CBCP is candela value taken at 0°.
LED Features & Benefits Directional Light Source
17. 25 degree (Narrow Flood):
• More intense – 5300 cd
• Tighter light distribution
(beam pattern)
40 degree (Flood):
• Less intense ~ 2200 cd
• Wider light distribution (beam
pattern)
LED Features & Benefits Directional Light Source
18. TCP LED BR Series
Center Beam Candle Power & Beam Angles
18
19. LED Features & Benefits Two Different Design Approaches
Discreet Power LED LED “Chip-on-Board”)
CONTAINS ON
LARGER LED
ELEMENT
GRID
COLLECTION OF
MANY SMALLER
LEDs ONTO ONE
CIRCUIT
Requires multiple Discreet
Chips carefully arranged onto
Lamp Surface
Allows a single-point light
source on Lamp Surface
20. Single COB uses convex optic
to deliver a more consistent
beam spread pattern
Discreet LED requires multiple
single lens optics to spread
multiple beam images
(causing a “pixellation” effect)
LED Features & Benefits “Pixellation” Effect
21. Higher CBCP than Halogen
More uniform beam pattern
No wash out
TCP LED Features & Benefits
90W PAR Halogen TCP 17W LED PAR38
22. LED BR Series Light Output Pattern – LED Array vs. Hi-Power LEDs
Incandescent Leading LED
Competitor
TCP Delivers Best Dimming and Beam Uniformity
22
30. LED Features & Benefits
Durable
Broken filament
(contributing to early
failures)
• Solid State Lighting (SSL) – LED chips are
encapsulated in epoxy or resin, no early end of life
due to fragile filaments.
• Rough service lighting applications – examples are
dock light, elevator lamps, ceiling fan lamps.
LED’s durability make them excellent for rough service lighting applications
LEDs are the most durable lighting source
31. Light Quality - Two PAR Programs
Designer Elite
• Available in:
• High Performance Dimming
• Non-Dimming versions
• All CCT
• All optics
• Exceptional light output due to COB
technology - Designer Grade
Elite
• Available in:
• Non-Dimming version only
• 2700K, 3000K
• NFL and FL
• Discrete LED Technology
• Best TCP LED Value
34. TCP LED Products High Efficiency Product Expansion
TCP is expanding industry leading product line to include the highest efficiency LED lamps
Replacement First Generation Elite
120W PAR38 19W 17W
90W PAR38 17W 14W
75W PAR38 14W 12W
75W PAR30 14W 12W
60W PAR30 12W 10W
50W PAR20 9W 8W
85W BR30/40 14W 12W
65W BR30/40 11W 10W
50W R20 9W 8W
TCP is reducing input power ~ 20% which equates to 20% additional
energy savings to customers – Maximum ROI
All Key Products
with 20%
decrease in
power
36. LED – They’re Here!
• Basic offering for specific applications
• Roadway/Area Lighting
• Garage/Surface Mount
• Recessed/Canopy
• High Bay/Tunnel Lighting
• Floodlighting
• NOW – Interior!
• All meet LED’s promise
• Long life/reduced maintenance
• High light output/ good color
• Directional sources/better light on task
• Meet DLC/UL Wet Location where
Required.
All In Stock Previously Introduced
Models, In Stock/Ready to Ship!
37. TCP Item#
Power 37W
Lumens 3300
LPW 80+
Life 50,000
Power Factor .90+
CCT 2700, 4100
CRI 80+
Voltage Universal (120/277)
Ceiling Troffer Lay-in 2’ x 2’ Indirect
Product Information
Features & Benefits:
• Replaces 2 Lamp 39W or 2 lamp 25W fluorescent
• Will exceed all Design Lights Consortium requirements
• Smooth, uniform dimming from 100% - 0.5%
• Highly efficient LEDs and Driver
• Long Life: 50,000 hours
• Easy installation identical to existing 2X2 luminaires
• UL Listed Damp Location