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Florence Paisey
   April 2011
 Definition

 Importance

 Origins

 Core Assumptions

 Central Constructs

 Leading Advocates

 Significant Studies

 Limitations

 Conclusion
The Theory of the Social Construction of Technology
 The Social Construction of Technology (SCOT)
  has grown out of the tenets of social
  constructivism and the sociology of scientific
  knowledge.

 SCOT views the development of technology as
 an interactive process or discourse among
 technologists or engineers and relevant (or
 interested) social groups.

 SCOT may be defined as an interactive
 sociotechnical process that shapes all forms of
 technology.
A Ground-Breaking Perspective
 Technologies or innovations – like the
 wheel, the printing press, the bicycle, the
 assembly line, computers – all shape and
 organize the world and our lives.
 Individuals – you and me – decide what
 technologies or parts of a technology are
 useful, profitable, or comfortable –
 meaningful.
 Groups – assemblies of individuals – form,
 each characterized by particular variables,
 each group holding a stake in a technology.
 These relevant groups or ―stakeholders‖ include
  scientists, technologists, economists, politicians,
  entrepreneurs, you, and me.

 Each stakeholder characterizes innovations
 with variant problems and solutions – they
 interpret the innovation differently.
   One innovation may be a solution – but, also have
    a bug. If the ―bug‖ or problem isn’t resolved, the
    innovation will fail – relevant social groups – or
    stakeholders will not buy in.

 In resolving the problems – accepted more or
 less by significant groups -- the social has
 shaped the technical. Hence, sociotechnical.
Sociology of Technology and Science (STS)
 The Social Construction of Technology
  (SCOT) was introduced in 1984 by Bijker
  and Pinch.

 Their paper – ―The Social Construction of
  Facts and Artefacts or How the Sociology of
  Science and the Sociology of Technology
  might Benefit Each Other‖ introduced the
  theory and set forth an argument to support
  it.

 The paper identified mechanisms by which
 the social and the technical interact.
 The sociology of science and the sociology
  of technology had been approached
  separately.

 The sociology of science has recently
 applied the theory of social constructivism to
 explain its trajectory.

 Social Constructivism holds that knowledge
  is a social construction – (not an ultimate
  truth). As such knowledge/science can be
  interpreted in different ways.
 Bijker and Pinch relate this perspective to the
  progress of technology.
   Technologies work or fail because of a range
    of heterogeneous interpretations and variables
    – constraining or driving factors.

 Social Constructivism and technology holds
  that people attach meanings or
  interpretations to artifacts.
 People/social groups direct technological
  development through their
  interpretation/meanings – perhaps to fruition;
  perhaps to defeat.
Pioneering Ideas in the Sociology of Technology
 The idea that the social shapes science was a new
  idea.
   Science is not directed independently, by an internal
    logic or ―Determinism.‖
   There is nothing epistemologically special about the
    path or nature of science.

 …in other words, this is a relativist position – not a
  positivist or objectivist position.

 Science progresses due to social forces – this
  includes all social pressures – economic, political,
  psychological – influences.

 Social entities attach meanings to specific scientific
  endeavors, innovations, or related variables – if
  these meanings are accepted by relevant social
  groups – science progresses.
 The trajectory of technology, like science,
  does not depend on its independent,
  exogenous nature.

 Technology is socially constructed – its
  progress or movement depends on many
  social factors and relevant social groups.
The Sociology of Science and the Sociology of Technology
 Studies in the sociology of technology are
  problematic because most studies have
  been conducted on successful innovations—
  few studies done on the failures.

 These studies of innovation suggest that
  there is an implicit assumption that an
  innovation succeeded as if a magic wand
  ―made it so.‖

 The sociological variables that played into a
  success are not sufficiently analyzed.
 Bijker and Pinch use the example of the plastic
  Bakelite to illustrate their idea of social forces at
  work in shaping technology.

 Bakelike: an early plastic, started out as an
  artificial substitute for varnish.
   It was not a market success.
   Accidental dumping of materials that make up
    Bakelite, proved that the material could be molded
    into plastics.
   The innovation was redirected for use as plastic
    and all of its applications.
   The scientist who developed Bakelite did not
    envision its use as a plastic and the many ways
    plastic is used.
How do Social Groups Form?
 Bijker and Pinch (1984) state that
  technology, like science, is socially
  constructed – its trajectory depends on many
  social factors and relevant social groups.
 An implicit assumption
  Social, political, economic and all other
   ―societal‖ pressures are established (not
   forming) while shaping a technological
   innovation (Callon& Law, 1987).
  Callon& Law also question how the
   boundaries between social elements –
   economics, political, etcetera, are determined
   and defined.
    Callon& Law (Actor Network Theory) view
     technology and social movement as working in
     tandem – one effecting change in the other until
     stabilization ( or failure) occurs.
Interpretive Flexibility, Relevant Social Groups, Stabilization, Controversies,
                                    Closure
 Relevant Social Groups
  Who are the most influential social groups that
   could be interested in an innovation?
      Researchers
      Housewives
      Children
      Business
      Film makers
      Government
      Utility Companies
 Interpretive Flexibility
   How to the relevant social groups ascribe
    meaning to an innovation.
     What does an innovation mean to:
         A businessman
         A housewife
         A researcher
         A researcher
 Controversies

 Has another innovation similar to the one just
  diffused.
   Among the relevant social groups – who has the most
    power – influence.
     Variables such as economic factors, political factors,
      business advantages come to the fore.
     Vehement debates take place among the relevant social
      groups – the group that have the most to gain – or lose.
        Proposed strategies for resolving a controversy may
         involve:
          Redesigning to meet specs. Of stakeholders.
          Strong marketing campaigns – some more truthful than others
 Goals

 Current Theories

 Problem Solving Strategies – how does an
  innovator or business market their
  technology most effectively.
  Educational Use
  Safety
  Convenience
• Stabilization
  • One social group overcomes another – the
    innovation of this group has been ―socially
    constructed‖ through socially relevant groups,
    controversy, and technical framework.
 The development of the Bicycle

 Bakelite

 Florescent Lamps
 Does not describe how people ―assemble.‖

 Does not account for some revolutionary
  discoveries – Copernicus.
 Silvia’s One to One Computing – Does
  school acculturation proceed through similar
  interplay.

 How is technology decided in a school?

 At what point in smart phone development
  did Apple’s iPhone capture the market.
Florence M. Paisey, April 2011

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Social Construction of Technology

  • 1. Florence Paisey April 2011
  • 2.  Definition  Importance  Origins  Core Assumptions  Central Constructs  Leading Advocates  Significant Studies  Limitations  Conclusion
  • 3. The Theory of the Social Construction of Technology
  • 4.  The Social Construction of Technology (SCOT) has grown out of the tenets of social constructivism and the sociology of scientific knowledge.  SCOT views the development of technology as an interactive process or discourse among technologists or engineers and relevant (or interested) social groups.  SCOT may be defined as an interactive sociotechnical process that shapes all forms of technology.
  • 6.  Technologies or innovations – like the wheel, the printing press, the bicycle, the assembly line, computers – all shape and organize the world and our lives.  Individuals – you and me – decide what technologies or parts of a technology are useful, profitable, or comfortable – meaningful.  Groups – assemblies of individuals – form, each characterized by particular variables, each group holding a stake in a technology.
  • 7.  These relevant groups or ―stakeholders‖ include scientists, technologists, economists, politicians, entrepreneurs, you, and me.  Each stakeholder characterizes innovations with variant problems and solutions – they interpret the innovation differently.  One innovation may be a solution – but, also have a bug. If the ―bug‖ or problem isn’t resolved, the innovation will fail – relevant social groups – or stakeholders will not buy in.  In resolving the problems – accepted more or less by significant groups -- the social has shaped the technical. Hence, sociotechnical.
  • 8. Sociology of Technology and Science (STS)
  • 9.  The Social Construction of Technology (SCOT) was introduced in 1984 by Bijker and Pinch.  Their paper – ―The Social Construction of Facts and Artefacts or How the Sociology of Science and the Sociology of Technology might Benefit Each Other‖ introduced the theory and set forth an argument to support it.  The paper identified mechanisms by which the social and the technical interact.
  • 10.  The sociology of science and the sociology of technology had been approached separately.  The sociology of science has recently applied the theory of social constructivism to explain its trajectory.  Social Constructivism holds that knowledge is a social construction – (not an ultimate truth). As such knowledge/science can be interpreted in different ways.
  • 11.  Bijker and Pinch relate this perspective to the progress of technology.  Technologies work or fail because of a range of heterogeneous interpretations and variables – constraining or driving factors.  Social Constructivism and technology holds that people attach meanings or interpretations to artifacts.  People/social groups direct technological development through their interpretation/meanings – perhaps to fruition; perhaps to defeat.
  • 12. Pioneering Ideas in the Sociology of Technology
  • 13.  The idea that the social shapes science was a new idea.  Science is not directed independently, by an internal logic or ―Determinism.‖  There is nothing epistemologically special about the path or nature of science.  …in other words, this is a relativist position – not a positivist or objectivist position.  Science progresses due to social forces – this includes all social pressures – economic, political, psychological – influences.  Social entities attach meanings to specific scientific endeavors, innovations, or related variables – if these meanings are accepted by relevant social groups – science progresses.
  • 14.  The trajectory of technology, like science, does not depend on its independent, exogenous nature.  Technology is socially constructed – its progress or movement depends on many social factors and relevant social groups.
  • 15. The Sociology of Science and the Sociology of Technology
  • 16.  Studies in the sociology of technology are problematic because most studies have been conducted on successful innovations— few studies done on the failures.  These studies of innovation suggest that there is an implicit assumption that an innovation succeeded as if a magic wand ―made it so.‖  The sociological variables that played into a success are not sufficiently analyzed.
  • 17.  Bijker and Pinch use the example of the plastic Bakelite to illustrate their idea of social forces at work in shaping technology.  Bakelike: an early plastic, started out as an artificial substitute for varnish.  It was not a market success.  Accidental dumping of materials that make up Bakelite, proved that the material could be molded into plastics.  The innovation was redirected for use as plastic and all of its applications.  The scientist who developed Bakelite did not envision its use as a plastic and the many ways plastic is used.
  • 18. How do Social Groups Form?
  • 19.  Bijker and Pinch (1984) state that technology, like science, is socially constructed – its trajectory depends on many social factors and relevant social groups.
  • 20.  An implicit assumption  Social, political, economic and all other ―societal‖ pressures are established (not forming) while shaping a technological innovation (Callon& Law, 1987).  Callon& Law also question how the boundaries between social elements – economics, political, etcetera, are determined and defined.  Callon& Law (Actor Network Theory) view technology and social movement as working in tandem – one effecting change in the other until stabilization ( or failure) occurs.
  • 21. Interpretive Flexibility, Relevant Social Groups, Stabilization, Controversies, Closure
  • 22.  Relevant Social Groups  Who are the most influential social groups that could be interested in an innovation?  Researchers  Housewives  Children  Business  Film makers  Government  Utility Companies
  • 23.  Interpretive Flexibility  How to the relevant social groups ascribe meaning to an innovation.  What does an innovation mean to:  A businessman  A housewife  A researcher  A researcher
  • 24.  Controversies  Has another innovation similar to the one just diffused.  Among the relevant social groups – who has the most power – influence.  Variables such as economic factors, political factors, business advantages come to the fore.  Vehement debates take place among the relevant social groups – the group that have the most to gain – or lose.  Proposed strategies for resolving a controversy may involve:  Redesigning to meet specs. Of stakeholders.  Strong marketing campaigns – some more truthful than others
  • 25.
  • 26.  Goals  Current Theories  Problem Solving Strategies – how does an innovator or business market their technology most effectively.  Educational Use  Safety  Convenience
  • 27. • Stabilization • One social group overcomes another – the innovation of this group has been ―socially constructed‖ through socially relevant groups, controversy, and technical framework.
  • 28.  The development of the Bicycle  Bakelite  Florescent Lamps
  • 29.  Does not describe how people ―assemble.‖  Does not account for some revolutionary discoveries – Copernicus.
  • 30.  Silvia’s One to One Computing – Does school acculturation proceed through similar interplay.  How is technology decided in a school?  At what point in smart phone development did Apple’s iPhone capture the market.
  • 31. Florence M. Paisey, April 2011

Notas do Editor

  1. Groups are characterized by core values – political, economic, psychological.
  2. The significant and fundamental idea that social constructivism brings to the sociology of science is that there is nothing epistemologically special about the nature of science. of science – science is no more or less than all other knowledge cultures or knowledge disciplines.This can be questioned with some revolutionary scientific discoveries such as Copernicus’ heliocentric theory – a theory that was not accepted by the church – the post powerful political power of the age (15th century).
  3. The significant and fundamental idea that social constructivism brings to the sociology of science is that there is nothing epistemologically special about the nature of science. of science – science is no more or less than all other knowledge cultures or knowledge disciplines.This can be questioned with some revolutionary scientific discoveries such as Copernicus’ heliocentric theory – a theory that was not accepted by the church – the post powerful political power of the age (15th century).
  4. The significant and fundamental idea that social constructivism brings to the sociology of science is that there is nothing epistemologically special about the nature of science. of science – science is no more or less than all other knowledge cultures or knowledge disciplines.This can be questioned with some revolutionary scientific discoveries such as Copernicus’ heliocentric theory – a theory that was not accepted by the church – the post powerful political power of the age (15th century).
  5. The significant and fundamental idea that social constructivism brings to the sociology of science is that there is nothing epistemologically special about the nature of science. of science – science is no more or less than all other knowledge cultures or knowledge disciplines.This can be questioned with some revolutionary scientific discoveries such as Copernicus’ heliocentric theory – a theory that was not accepted by the church – the post powerful political power of the age (15th century).an early plastic, started out as an artificial substitute for varnish. It was not a market success. Due to an accidental dumping of materials that make up Bakelite, it was clear that this substance could be a cheap, artificial substitute for resin – an expensive organic substance
  6. The significant and fundamental idea that social constructivism brings to the sociology of science is that there is nothing epistemologically special about the nature of science. of science – science is no more or less than all other knowledge cultures or knowledge disciplines.This can be questioned with some revolutionary scientific discoveries such as Copernicus’ heliocentric theory – a theory that was not accepted by the church – the post powerful political power of the age (15th century).
  7. The significant and fundamental idea that social constructivism brings to the sociology of science is that there is nothing epistemologically special about the nature of science. of science – science is no more or less than all other knowledge cultures or knowledge disciplines.This can be questioned with some revolutionary scientific discoveries such as Copernicus’ heliocentric theory – a theory that was not accepted by the church – the post powerful political power of the age (15th century).
  8. The significant and fundamental idea that social constructivism brings to the sociology of science is that there is nothing epistemologically special about the nature of science. of science – science is no more or less than all other knowledge cultures or knowledge disciplines.This can be questioned with some revolutionary scientific discoveries such as Copernicus’ heliocentric theory – a theory that was not accepted by the church – the post powerful political power of the age (15th century).
  9. The significant and fundamental idea that social constructivism brings to the sociology of science is that there is nothing epistemologically special about the nature of science. of science – science is no more or less than all other knowledge cultures or knowledge disciplines.This can be questioned with some revolutionary scientific discoveries such as Copernicus’ heliocentric theory – a theory that was not accepted by the church – the post powerful political power of the age (15th century).
  10. The significant and fundamental idea that social constructivism brings to the sociology of science is that there is nothing epistemologically special about the nature of science. of science – science is no more or less than all other knowledge cultures or knowledge disciplines.This can be questioned with some revolutionary scientific discoveries such as Copernicus’ heliocentric theory – a theory that was not accepted by the church – the post powerful political power of the age (15th century).
  11. The significant and fundamental idea that social constructivism brings to the sociology of science is that there is nothing epistemologically special about the nature of science. of science – science is no more or less than all other knowledge cultures or knowledge disciplines.This can be questioned with some revolutionary scientific discoveries such as Copernicus’ heliocentric theory – a theory that was not accepted by the church – the post powerful political power of the age (15th century).