A primer on Social Media and how we use it at Mozilla to increase awareness and engagement. Please use this to conduct Social Media seminars as part of Mozilla Service Week and share any feedback or "remixes"! http://mozillaservice.org/
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Social Media Tutorial
1.
2. What is Social Media?
Why Social Media?
People using tools free tools (blogs,
Peopletwitter) free online tools (video, twitter &
video, using and sites (Facebook &
blogs) and to connect and share
MySpace) sites (Facebook & MySpace) to
connect, share info and converse!
information online.
4. Why does it matter?
Why Social Media?
• Everybody’s doing it!
• 43% of US Internet users visited social
networking sites in Q2 2009*
• Word of mouth meets steroids
• We’re more likely to be influenced by friends vs.
traditional media
*“Consumer Internet Barometer” report from TNS and The Conference Board
21. Orchestrated twitterstudy
Firefox 3.5 case “attack”
Shiretoko Shock!
• Campaign idea by a Campus Rep
• Created a viral way to participate in release day
• Helped “Firefox” and “#fx35” make trending topics
Viral Factor:
• Initial outreach to 600 = 24,000 visitors
• 40 x viral
22. How can you put Social
Media to work?
• Determine your goals - is it engagement,
fundraising, awareness, etc.?
• Identify your audiences
• Figure out where they convene online