Slides to accompany March 17th's Mozilla Marketing call.

1. Community
Marketing Call
March 17, 2010

2. Agenda
• EU Ballot - Open to Choice
• Community Spotlight Submissions
• Campus Reps update
• Thunderbird update
• Social Media
• Balkan 2010 event
• SxSW

3. Open to Choice

4. Open to Choice Blog
• March 16th: “When browser choice might
not be helpful”
• This weekend: Recap of community efforts
• Week of March 22nd: Survey findings in
Europe around browsers

5. @opentochoice
• Over 1,000 followers
• Following almost 500 people
• Are you tweeting? Let us know + we’ll
follow up.
• Content: blog posts and interesting
comments

6. Localized Tweets
• We would like to send localized Tweets from
@opentochoice
• Similar l10n process as for Facebook updates
• Suggest your topic or take one from the wiki and
translate the Tweet
• Content suggestions: local press coverage, community
activities, browser choice screen sightings, blog posts,
the activity tracker

7. Phase III
• Large-scale interactive campaign to garner more
awareness of browser choice
• Aim to create easy, fun way of raising awareness of
how important the browser is and choosing one.
• Social media would be the ideal platform
• Audience: Not very tech-savvy people
• Current idea: Quiz/survey
• IRC brainstorm: Thursday the 18th of March from
5pm to 6pm CET on #opentochoice

8. Sign up
• Still open: https://guides.mozilla.org/
Marketing/OpentoChoice/powerteam
• Please sign up even if you’re already
contributing
• Info on entire program: https://
guides.mozilla.org/Marketing/
OpentoChoice

10. Submit your good work!
• http://bit.ly/mozspotlight
• Looking for social media, events, design work, campus rep
campaigns, localized marketing materials and more!
• Get recognition for your work + community
• Inspire fellow community members with a set of best practices

11. Submit your good work!
• http://bit.ly/mozspotlight
• Looking for social media, events, design work, campus rep
campaigns, localized marketing materials and more!
• Get recognition for your work + community
• Inspire fellow community members with a set of best practices

12. Campus Reps

13. Update
• Soon to be “Student Reps”
• Check out the new Student Reps plan: http://
www.slideshare.net/dailycavalier/campus-reps-plan-v5

14. Social Media

15. Update
• Facebook:
• Close to 1,000,000 fans
• Be the face of Firefox: http://bit.ly/fbfirefox
• Help us track your community’s Facebook +
twitter accounts
• Considering custom Facebook tab to aggregate
these!
• http://bit.ly/cvnfha

16. SXSW Interactive
March 12 - 16, 2010
Preliminary Recap

17. SXSW Interactive
Sessions
• View Source Has a Posse - Aza Raskin
• Offering Your Content in 100
Languages - Seth Bindernagel
• What’s Open Video and Why Does It
Matter? - Mark Surman
• Wow, That’s Cool... Fun with HTML
Video - Chris Blizzard

18. SXSW Interactive
Other Activities
• Jetpack for Learning Design Camp -
Finalized prototypes and had
demonstrations and judging on
Friday 3/12. Winners announced at
Happy Hour Party.
• Add-ons “All You Can Mini Golf
Meetup” - Held meetup at Peter Pan
Mini Golf and gave out lots of Rock
Your Firefox swag.

19. SXSW Interactive
Mozilla Happy Hour Party
• Line started forming over an hour
before the event started.
• Local Motors Rally Fighter Car at
entrance.
• Approximately 900+ people came.
• Press in attendance included WIRED,
Popular Mechanics, RWW, New York
Times, KXAN Local News.
• Joi Ito came to announce the Jetpack
for Learning winners and the 3
winners received a ride in the Rally
Fighter car.

20. SXSW Interactive
Mozilla Happy Hour Party

21. SXSW Interactive
Press
• Party: http://www.wired.com/
underwire/2010/03/sxsw-2010-
photos-saturday/
• Community Blog Post: http://
aniszczyk.org/2010/03/14/sxsw-
mozilla-and-budget-envy/
• Jetpack Winner Post: http://
blog.mozilla.com/blog/
2010/03/14/%E2%80%9Cjetpack-for-
learning%E2%80%9D-design-challenge-
winners-announced-at-sxsw/