The document discusses market segmentation in tourism marketing. It defines a market and explains that markets can be segmented based on geographic, demographic, psychographic, and behavioral variables. Some key variables for segmenting the tourism market include age, income, interests, activities, and travel motivations. The 4Ps of marketing - product, price, place, and promotion - are also discussed as tools for developing marketing strategies targeted at different tourist market segments.

1. MARKETING FOR TOURISM 3 CHAPTER 4 THE TOURIST MARKET