Using the Power of Social Networks to Take Control of Your Career CRN 27205

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Using the Power of
Social Networks to
Take Control of
Your Career
CRN 27205
UIC01-01

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Using LinkedIn for New Business Development
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people a month
• Trained and Coached over 50,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management,
• Lead Generation, Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal, Accounting,
Manufacturing, Telecommunications, Technical, Insurance, Agencies,
Auto, Retail, Banking, Educational and Channel Sales…..

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Using LinkedIn for New Business Development
Dean DeLisle
Email: dean@forwardprogress.net
Phone: (630) 688-3566
On Site Office Hours: Saturdays, Noon-1:30PM
On Site Office Location: 110 Douglas Hall
On Line Office Hours: Mondays, 6-7:30PM
On Line Info: In your Email

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And You?
• Name
• Background
• DestinationObjectives
• Something you like to do
for fun

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By the end of this course participants will:
•Shape a more functional and searchable online profile
•Build a fully functional and reliable LinkedIn profile, enabling them to
leverage the power of this social network
•Demonstrate the concepts of “Network Science” when engaging in
conversations and building their network
•Increase their number of professional contacts and broaden their
network
•Design a Success Plan to advance their career and/or build their
business
•Develop an Ideal State Network and an Ideal 40 connections
•Develop core skill’s to use both in person and online for effective
communication and career development

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Accelerated Learning
• Less Time – Learn More
• Paired Share - Timed
• Raise Hand – Close Mouth

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• Ideal State Network
• Your Ideal 40
• Plus final essay

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• Network Science; National Research
Council (2006) (provided – Black Board)
• Breakthrough Networking: Building
Relationships That Last; Lillian D.
Bjorseth, Duoforce Enterprises, Inc, 3rd
Edition, 2009
• “9 Things you need before you Log In” –
Dean DeLisle (provided – Black Board),
• Who’s In Your Orbit – Mike Muhney & Max
Pucher – (provided today)

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Current State vs. Ideal State
• Cognitive Learning
• Current State
• Ideal State
Kaizen events are multi-day
improvement activities aimed at creating
change to a process. During the event,
the improvement team understands the
current state, defines an ideal state and
then develops a plan to create change
headed in the direction of the ideal
state.

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Network Science
Node: Individual
Link: Connection between two nodes
Cluster: Several linked nodes
Hub: Large cluster, several clusters

14. Network Science

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What does the best person in your network look like?
What does the worst person in your network look
like?

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Network Science
List Top 5
People
List Next
Top 10
People
List Next
Top 25
People
1. How do the Top 5 contribute to your career destination?
2. How do the next 10 contribute to your career destination?
3. Are there any people in your outer layer network who
should be moved up?

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These are the “Ideal 40 People” in your network who
will serve your destination. You will have the most in
depth relationship and rapport with these people and
they will help you in your career path. This is an
evolving list of ranked connections. These
connections can change in rank or be removed if it
proves that there are others that seem to be a better
fit. It does not mean that you will not maintain contact
or relationship with them, you will just focus on
working with the Top ID40 to achieve your ideal
career movements.

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Your Ideal 40 or ID40
List Top 5
People
List Next
Top 10
People
List Next
Top 25
People
1. How do the Top 5 contribute to your career destination?
2. How do the next 10 contribute to your career destination?
3. Are there any people in your outer layer network who
should be moved up?

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Your Ideal 40 or ID40

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Homework: Develop your own Network Map

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How have the rules changed with
the e-revolution?

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• Immediacy
• Frequency
• Longevity
• Give to Get
• Genuine interest, in-depth knowledge
• Enjoyment and fun
• Instant information access
• Authenticity

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• What was your least authentic
conversation?
• What was your most authentic
conversation?
• Which conversations generated the
most value?

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Authenticity is ….

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• Genuineness
• Undisputed credibility
• Real, honest, worthy of belief, sincere
• True to one’s values, spirit, personality, and
character despite external pressures
• Congruence between who you are on the
inside and how you are on the outside
• Behavioral integrity – doing what you say

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Engagement Continuum v3
Consciousness; Tied
to Yearning,
Emotions
Disengaged Mis-Engaging Engaging
Comatose Kind of Activity not
• Asleep Sort of Deep Transformative
tied to Engaged
• Spaced out Engagement Engagement
• Autopilot yearning
• Psychotic
Phatic: Factual: Evaluative: Gut Level: Peak: *
social objective opinion & emotions, What do
niceties data judgment heartfelt you care
about?
Dr. Bob Wright – Wright Leadership Institute
*Terms from Click: The Magic of Instant Connections by Ori & Rom Brafman

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Social Networks We Already Know
• Ourselves
• Your Company
• UIC/Alumni
• City/Country Clubs
• Chambers
• Industry Clubs
• Organizations
• Charities
• Religious/Health
• Network Groups
• LinkedIn Groups

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Social Networks We Already Know
• Trusted Colleagues
• Like-minded People hanging out
• Similar Friends and Associations
• You have more “Things” in common
• Similar “Beliefs”
• Recommended “IN”

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How Many Contacts Do You Have That
You Cannot See?
• That Know YOU? Networking
• That Trust YOU? Beyond
One-to-One
• That have done Business with YOU?
• That would recommend YOU?
‡ƒ —‡ ƒ– ƒ”

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2012 LinkedIn Stats - Growing
• LinkedIn Has Over 170 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 1 million new members a week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 1 million companies have a company page
OVER 1,000 to 1

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Social Network Goal Setting
What are you looking for …
• Business
• Professional
• Partnerships
Compare your “Current State” with Your
“Ideal State”.

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• To become aware of your emotions and those of others - in the
moment
• You can use this information to manage your behavioral responses
and manage your relationships more effectively
• To become a stronger leader and manager
• To develop a more productive work environment
• To strengthen your communication and interpersonal skills
• To better manage stress, anger, frustration and anxiety
• To enhance your personal power, self-confidence, and assertiveness,
and how to speak truth to power“ (Authenticity)
• To make better decisions in your business, career, life, and
relationships
• Too manage conflict more productively
• To read others and understand the emotions they are experiencing

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5 Steps to
Authenticity on
LinkedIn

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Step 1 – Look Good
 Complete Profile
 Be Clear
 What will you do for others?
 Why How?
 What do you wantneed?
 Worth $4,000,000
Peer Review

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Build the Story
of WHO YOU
ARE and WHAT
YOU WILL DO
FOR PEOPLE
THAT FIND
YOU!

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Introduce Yourself
1. Create your personal tagline
2. Appear focused
3. Put your elevator pitch to work
Create Relevancy!
4. Point out your “RELEVANT” skills
5. Explain your experience
6. Distinguish yourself from the
crowd
7. How will you help them?

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Introduce Yourself
What do you LOVE
to do when you are
not working?

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More New Items

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#2 Value Based Posting
 What does your audience want?
 What do they need?
 What are you passionate about?
 What will show them your personality – who you are?

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#2 Value Based Posting
 What does your audience want?
 What do they need?
 What are you passionate about?
 What will show them your personality?

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Value Based Posting
 What does your audience want?
 What do they need?
 What are you passionate about?
 What will show them your personality?

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Value Based Posting

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Step 2 – What do you want?
 Employment
 Career Move – Up or Out
 SalesAppointmentsDirect
 Partnerships

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What type of messages do you
want?
 Employment
 Career Move – Up or Out
 SalesAppointmentsDirect
 Partnerships

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Step 3 – How much time do you
have?
20
How much
Minutes
time does
it take?
a Day!

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Your Social Results Plan
DON’T GET SUCKED IN !!!!

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Step 4 – Connect ‐ Ask
• Are you on LinkedIn?
• Is it ok if we connect?
Get
Social

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Then – Connect

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More – Connect - Ask

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Step 4 – Connect ‐ Ask

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inmaps.linkedinlabs.com
Step 4 – Map It

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Step 5 – Interaction

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Step 5 – Interaction ‐ Home

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Step 5 – Interaction ‐ Groups

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Step 5 – Interaction ‐ Groups

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Step 5 – Interaction ‐ Groups
The Secret
Sauce? OFFLINE for
Take them
a deeper conversation
and then get your
results!

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Authenticity Assignment
• Fix Your Profiles – Look good!
• Be Complete – Be Relevant
• What will you do for others?
• What do you wantneed?
• Build Your Network UP Daily
• Even if only 1 @ Day
•Be Social
• Have Meaningful Conversations
• Provide Value
• Be Present!

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Contact Us
Connect WITH Us!
dean@forwardprogress.net
TWITTER: www.twitter.com/deandelisle
FACEBOOK: www.Facebook.com/deandelisle/
FAN PAGE: www.Facebook.com/ForwardProgress
LINKEDIN: www.linkedin.com/in/deandelisle
Call (877) 592-6224
www.ForwardProgress.NET