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FORWARD PROGRESS Growing your business beyond the VISION Top 10 Reasons to use Blogs and Twitter (and more) for New Business
Using LinkedIn for New Business Development Dean DeLisle ,[object Object]
Trained and Coached over  40,000 in Social Network Skills – over 35 countries
Over 30 years in Business Coaching, Consulting and Training
Call Center, Internet, eMarketing, Event Management,
Lead Generation, Web Seminars, eLearning, eSelling
Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead
Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance,  Agencies, Auto, Retail, Banking, Educational and Channel Sales…..,[object Object]
Why blog? ,[object Object]
A blog can be used to directly promote products, services and events.
A blog can assist in promoting company vision and developments.
A blog can foster customer loyalty, build relationships with clients and customers.,[object Object]
A blog can give customers information on how to use products, services and how to buy.
A blog can develop client community around a product.,[object Object]
Getting Started  Identify your audience. A basic precept of any business is just as essential with your blog. It's critical to pinpoint your audience and, in the process, decide what you're going to say that will make them read what you write.
Getting Started Decide where your blog should live Next up is determining where to locate your blog. There are numerous software packages that let you add a blog section to an existing Web site. A more automated and perhaps easier option is a blog hosting site (with a link from your Web site bringing visitors over).  www.WordPress.com is a great site to set-up your blog.
Getting Started Ways to Increase Comments on Your Blog ,[object Object]
 Ask Questions
 Be Open Ended
 Interact with comments left
 Be humble
 Be gracious
 ‘Reward’ Comments
 Make it Easy to Comment
 Invite “Expert” Guests,[object Object]
Getting Started Socially Connected Integrate consistently with your Keywords, into your Social Network sites. You need to get everything working together!
Getting Started Socially Connected Integrate consistently with your Keywords, into your Social Network sites. You need to get everything working together!
Getting Started Socially Connected Integrate consistently with your Keywords, into your Social Network sites. You need to get everything working together!
Getting Started Socially Connected
Let’s Get Social – Get Read Facebook Go Direct – OR Ping.FM Hootsuite
Getting Found Through The Web Post to Twitter & Facebook With HootSuite  you can: ,[object Object]
Set feed url
Prepend all of your tweets
Set frequency of postingshttp://hootsuite.com
Getting Found Through The Web Post to Twitter & Facebook & LinkedIn &…… With Ping.FM you can: ,[object Object]
Shorten URL’s

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Top 10 Reasons to use Blogs and Twitter for New Business

  • 1. FORWARD PROGRESS Growing your business beyond the VISION Top 10 Reasons to use Blogs and Twitter (and more) for New Business
  • 2.
  • 3. Trained and Coached over 40,000 in Social Network Skills – over 35 countries
  • 4. Over 30 years in Business Coaching, Consulting and Training
  • 5. Call Center, Internet, eMarketing, Event Management,
  • 6. Lead Generation, Web Seminars, eLearning, eSelling
  • 7. Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead
  • 8.
  • 9.
  • 10. A blog can be used to directly promote products, services and events.
  • 11. A blog can assist in promoting company vision and developments.
  • 12.
  • 13. A blog can give customers information on how to use products, services and how to buy.
  • 14.
  • 15. Getting Started Identify your audience. A basic precept of any business is just as essential with your blog. It's critical to pinpoint your audience and, in the process, decide what you're going to say that will make them read what you write.
  • 16. Getting Started Decide where your blog should live Next up is determining where to locate your blog. There are numerous software packages that let you add a blog section to an existing Web site. A more automated and perhaps easier option is a blog hosting site (with a link from your Web site bringing visitors over). www.WordPress.com is a great site to set-up your blog.
  • 17.
  • 19. Be Open Ended
  • 20. Interact with comments left
  • 24. Make it Easy to Comment
  • 25.
  • 26. Getting Started Socially Connected Integrate consistently with your Keywords, into your Social Network sites. You need to get everything working together!
  • 27. Getting Started Socially Connected Integrate consistently with your Keywords, into your Social Network sites. You need to get everything working together!
  • 28. Getting Started Socially Connected Integrate consistently with your Keywords, into your Social Network sites. You need to get everything working together!
  • 30. Let’s Get Social – Get Read Facebook Go Direct – OR Ping.FM Hootsuite
  • 31.
  • 33. Prepend all of your tweets
  • 34. Set frequency of postingshttp://hootsuite.com
  • 35.
  • 38. Getting Found Through The Web Use a Share Button on Each Post A “Share Button” allows visitors to share your information on multiple networks and through email http://www.addtoany.com/buttons/for/wordpress_com
  • 39. Results SEOEM Effect Study your website, content and target and list an effective set of keywords that are “Relevant” to your objective. This how people would search for your target!
  • 40. Results Watch your traffic closely Monitor the amount and quality of the traffic you receive. If things seem slow or stagnant, don't be afraid to vary your themes or subjects to boost interest. But don't stray too far from your business or expertise.
  • 41.
  • 42. Measure which posts receive the highest reader count.
  • 43.
  • 44. Writing Content Be Unique and Useful For a blog to be successful your content needs to be useful and unique to your readers. Start with the customer or prospect - find out what they want and give it to them. Perhaps the best advice on developing useful content is to research your readership (or potential readership).
  • 45. Writing Content They Are Hungry for Knowledge Writing for your target DOES NOT mean writing about the products and services you sell them Write about the things they want to learn about
  • 47. Writing Content Be the Thought Leader Should establish as a thought leader When starting put time into your plan and posts This will reflect your reputation
  • 48. Writing Content Researching Survey customers, look a lot at other blogs on a topic (especially the comments section to see what types of questions people are asking) and particularly look hard in forums and discussion groups on topics where there is usually a lot of question asking going on. As you do this you’ll begin to put your finger on what people are wanting and what you might be able to provide to meet these needs.
  • 50.
  • 53.
  • 56.
  • 57. Writing Content Distinguish yourself Do some analysis on what sort of content other bloggers in your industry are producing. In most niches you’ll find that sites are all presenting very similar information in pretty much the same voice, tone and style. You can either replicate what they are doing and try to do it better OR you can distinguish yourself in someway from what others are doing.
  • 58.
  • 59. 500 words (or shorter!)
  • 60. Lists are OK (just not too many)
  • 61. 1 idea per post
  • 62.
  • 63.
  • 64. Link like crazy
  • 66. 250 Words is enough
  • 68. Write with passion
  • 69. Litter the post with keywords
  • 72. Make your posts easy to scan
  • 73. Be consistent with your style
  • 75.
  • 76. Connect with us! TWITTER: www.twitter.com/deandelisle FACEBOOK: www.Facebook.com/deandelisle FAN PAGE: www.Facebook.com/ForwardProgress LINKEDIN: www.LinkedIn.com/deandelisle dean@forwardprogress.NET