This presentation was given by Dean DeLisle at the Windy City Summit. Presentation teaches how to use social media sites to promote yourself while in compliance with banking industry standards.

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Social Media
How to be
Compliant and
Competitive

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Social Media How to be Compliant and Competitive
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people a month
• Trained and Coached over 50,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting, and Training
• Started Career at Merrill Lynch - 1981
• Community Building, Social Networking, Social Media, Internet,
eMarketing, Lead Generation, eDu-selling, eLearning, eSelling
• Over Two Billion Dollars in Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Leads
• Financial Services, Banking, Insurance, Real Estate, Professional
Services, Legal, Accounting, Telecommunications, Technical,
Agencies, Auto, Retail, Educational and Channel Sales…..

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Accelerated Learning
• Less Time – Learn More
• Paired Share – Timed
• Raise Hand – Close Mouth

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The Changing Landscape
• The Market
• The Banking Industry
• The Client

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• Immediacy
• Frequency
• Longevity
The Client
• Give to Get
• Genuine interest, in-depth knowledge
• Enjoyment and fun
• Instant information access
• Authenticity

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The Issue with Social
Networks
 Connections
 Postings
 Links
 Updates
 Website Integration
Controlled by People
NOT Companies!

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Current Use of Social
Network Communication?
• Blogs
• Articles
• Postings
• Status Updates
• Emails
• VideoPhoto
• Links

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Why Online Social
Networks?
• Interactive
• People Respond Better
• Builds Trust
• Builds Community
• Viral Activity
• Sharing

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Social Networks We
Already Know
• Ourselves
• Your Bank
• Windy City Summit
• CityCountry Clubs
• Chambers
• Industry Clubs
• Organizations
• Charities
• ReligiousHealth
• Network Groups
• LinkedIn Groups

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Social Networks We
Already Know
• Trusted colleagues
• Like-minded people hanging out
• Similar friends and associations
• You have more “Things” in common
• Similar “Beliefs”
• Recommended “IN”

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How Many Contacts Do You
Have That You Cannot See?
• That know YOU? Networking
• That trust YOU? Beyond
One-to-One
• That have done business with YOU?
• That would recommend YOU?
Dean Sue Pat Mark

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Growing Numbers
• More than 900 million monthly active users.
• More than 526 million daily active users.
• More than 300 million photos uploaded per day.
• More than 500 million active users on mobile.
• More than 3.2 billion Likes and Comments generated by Facebook
users per day
• More than 42 million Pages with ten or more Likes.
• Most popular page is Facebook with 67,088,969 Likes.
• The second most popular page is Coca-Cola with 42,077,190 Likes.
• More than 20 million people become fans of Pages each day
• Pages have created more than 5.3 billion fans

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2012 LinkedIn Stats - Growing
• LinkedIn has over 180 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 1 million new members a week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 1 million companies have a company page
OVER 1,000 to 1

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What We (Banks) Want

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What We (Banks) Want

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Regulatory Compliance Items
1. Privacy- The Gramm Leach Bliley Act (GLBA) protects the personal
information of its customers from being released.
2. Informal Posts May Be “Advertising”- They consider a message that
“is designed to attract public attention or patronage to a product of
business,” an advertisement. It is narrowed down to “directly or
indirectly, a credit transaction” and “that promotes directly or indirectly
the availability or terms of. . . a new or existing account.”
3. Required Advertising Statements- The FDIC requires an official
statement and/or the FDIC logo be used. Banks advertising loans for
housing must use the “equal housing lender logo type” and/or
statement expressing their equality. The National Credit Union
Administration (NCUA) requires an official advertising statement from
its members in advertising and on their website.
4. False and Deceptive Advertising- The Bureau of Consumer
Financial Protection has the authority to stop “unfair, deceptive or
abusive acts or practices” in regards to consumer financial products
and services.

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Regulatory Compliance Items
5. Endorsements- The FTC „s guidelines with endorsements and
testimonials in advertising are in compliance with the FTC Act. It
requires all endorsers to be clear with their relationship to that financial
institute. This also must be stated that when an employee posts a
comment they are employees of said financial institute. The
endorsement must only tell typical results.
6. Securities Laws- Employees can be in danger of breaking security
laws by releasing information only permitted by licensed brokers,
releasing it too soon which would make the information false, or
partaking in insider trading.
7. Advertising Consumer Credit- The Truth in Lending Act guarantees
that the consumer credit and lease terms are clearly laid out in
advertisements. This allows consumers to evaluate the terms and
make sure they are getting exactly what they need for credit. When
financial institutes discuss with customers via Social Media the Truth in
Lending Act must be applied with records of this interaction to be held
on to for two years.

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Regulatory Compliance Items
8. Advertising Deposit Accounts- The Truth in Savings Act pertains to
any commercial message which endorses deposit accounts. It requires
all information to be accurate and restricts the terms “free” or “no cost”
and like phrases if there is a possibility of any maintenance or activity
fee
9. Loan Application Communications- The Equal Credit Opportunity Act
protects people from being discriminated against for approved loans
based on “race, color, religion, national origin, sex, marital status, age,
or because an applicant receives public assistance”. All forms of
communication (including Social Media) related to a loan application be
held on to for 25 months.
10. Communications Regarding Community Reinvestment- The
Community Reinvestment Act was put in place so that depository
institutions would meet the credit necessities for the people in the
community. All communication in regards to what the community is
looking for, as far as credit needs, must be kept on file for two years.

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The Issue with Social
Networks
 Connections
 Postings
 Links
 Updates
 Website Integration
Controlled by People not
Companies!

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People Compliance Items
• Behavior - Code of Conduct
• Communication Expectations – Personal and Business
• Regulatory Compliance Reference
• Social Media Guidelines - Rules of Engagement
• Contractors and Endorsements
• Moderation Guidelines
• Pre-moderation
• Community moderation
• Balanced online dialogue
• Best Practices
• Training and Support
• Exceptions
• Changes
• Enforcement

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People Compliance Items
• Social Media Guidelines - Rules of Engagement
• Be transparent
• Be judicious
• Write about what you know
• Perception is reality
• It‟s a conversations
• Are you adding value?
• Your responsibility
• Create some excitement
• Be a leader
• Mistakes
• Pause before you move

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5 Steps to Successful
Online Community Building

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Step 1 – Look Good
 Complete Profile
 Be Clear
 What will you do for others?
 Why & How?
 What do you wantneed?
 Worth $4,000,000
Peer Review

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Step 1 – Look Good

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#1 Lets Make Sure – Look Good

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Look Good
Controlled and Guided
PRIVATE PUBLIC
PERSONAL BUSINESS
Locked
Down &
Training

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Step 2 – Get Found

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Step 2 – Get Found
 Your Personal Business Keywords

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Step 3 – Training the Team
to “Be”
1. Be Compliant
2. Behave - Responsible
3. Be in Community
4. Be Social
5. Be Efficient - Online only 20 Minutes a
Day

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Your Social Results Plan

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Step 4 – Connecting
• Are you on LinkedIn?
• Is it okay if we connect?

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Step 4 – Connecting
Think about how this works!

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Step 4 – Connect - Ask

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Step 5 – Interaction

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Step 5 – Interaction

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Step 5 – Interaction - Groups
Two Exchanges Maximum
then Transfer them Offline!

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Step 5 – Interaction - Groups

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Step 5 – Interaction - Groups

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Facebook – Likes & Offers

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Watch and Listen

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Social Networks - Success
• Create a Policy
• Create Guidelines
• Look Good Together
• Training
• Not just Technical!
• WatchListen
• Coaching Support

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Contact Us
Connect WITH Us!
dean@forwardprogress.net
TWITTER: www.twitter.com/deandelisle
FACEBOOK: www.Facebook.com/deandelisle/
FAN PAGE: www.Facebook.com/ForwardProgress
LINKEDIN: www.linkedin.com/in/deandelisle
Call (877) 592-6224
www.ForwardProgress.NET