How to Convert LinkedIn Connections to Clients – 5 Steps to Monetize Your Network
Description
Whether you work for an organization or you’re building one, being an influencer is critical to developing new business. As you seek for you or your brand to be known, there is a lot of noise that can get in the way to the ideal target clients actually finding you in their search. With a plan and a few key steps, we show you how to get found first.
Join this brief overview where we show you how to jump in, have fun and get started to become an influencer in your professional world and attract the business you deserve.
You will learn:
- The definition of B2B Influencer Marketing
- How to jump ahead of the competition
- The true power of your network
- Your 5 important next Key Steps
The Social Jack™ Team has coached and trained over 100,000 professionals on Digital, Influencer, Social and Event Marketing skills; learn from the best and see how you can become that professional and brand than stands out.
2. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Creator of Social Jack™
• Train and Coach over 2,000 people per month
• Trained and Coached over 100,000 in Social Network
Skills
• Influencer Development, Social Selling, Influencer
Marketing & Production, eLearning, Lead Generation &
Conversion, Social Networking, Digital Marketing
• Financial Services, Insurance, Banking, Private Equity,
Professional Services, Legal, Accounting, Technology
3. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
eBook for You!
4. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
How to Engage with the
Go-to-Webinar Interface
• Question area in task bar
• Type us a message
so we know you got it
• Ask us anything
throughout the class
• Engage and WIN!
Audio Problems
during the webinar?
Click on “Phone call”
at any time to get
the dial-in phone number
and access code.
5. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social selling is the process of developing relationships as part of the sales process.
Today this often takes place via social networks such as LinkedIn, Twitter, Facebook,
and Pinterest, but can take place either online or offline. Examples of social selling
techniques include sharing relevant content, interacting directly with potential buyers and
customers, personal branding, and social listening. Social Selling is gaining popularity in a
variety of industries, though it is used primarily for B2B (business-to-business) selling or
highly considered consumer purchases (e.g., financial advisory services, automotive,
realty).
Social selling has become more popular since companies have looked to increase their
return on investment of social media interaction.[5] Sales teams within organizations
frequently mine data from social media that may help them connect to customers in order
to create a more genuine sales lead.[5] The technique frequently focuses on approaching
potential clients in a less direct way, meaning they don't interrupt their daily lives with cold
calls and hard sells.[6] Koka Sexton stated that the art of social selling is said to speed up
many sales processes, while also improving relationships.
Source: Wikipedia: Social Selling
Social Selling
6. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Networks
Where Do You Stand Now?
YOU
ARE
HERE
7. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Media – Why?
• Reputation
• Protection
• Visibility
• Compliant-friendly
• Referrals
• New business
8. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Media – What?
9. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
75% of B2B buyers and 84% of C-level/vice president (VP) executives
surveyed use social media to make purchasing decisions.
Online professional networks are the number one information preference of
buyers in the final stage of the purchase process.
Social buying correlates with buying influence. The average B2B buyer who
uses social media for buying support is more senior, has a bigger budget, makes
more frequent purchases, and has a greater span of buying control than a buyer
who does not use social media.
B2B buyers find the greatest benefit of social media is gaining greater
confidence in and comfort with their decisions.
Source: IDC #247829
IDC Statistics
10. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
How Many Contacts Do You Have That You Cannot See?
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?
Dean Sue Mark Pat
NO MORE ONE
TO ONE
SELLING!
11. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
The LinkedIn Network
12. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
GOAL: PREVENT CLICKING ROULETTE!
13. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Just Twenty Minutes a Day
14. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Selling ROI
15. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
• Complete profile
• The start of social selling
• Your first conversation
• Be clear
• What will you do for others?
• Why & how?
• What do you want/need?
Your Profile = Your Professional Brand
16. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
BEFORE THE POWER MOVES - Your Professional Profile
• Complete profile
• The start of social selling
• Your first conversation
• Be clear
• What will you do for others?
• Why & how?
• What do you want/need?
17. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Power Move #1 – Home Page Scan (UNE)
18. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Power Move #2 – Network Diving – Level One
19. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Power Move – Conversation
Power of 8,000 to 1
“Likes” and “Comments”
Power of million to 1
“Shares”
20. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Power Move #3 - S.C.A.G.
S - Scan
C - Connect
A - Ask
G - Get
Live Demo – NEW
21. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Set the Hook - Convert
Bonus
Power
Move
22. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Winner in a few
minutes!
23. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Lead Scoring System
Lead Scoring – Academy – Marketplace
24. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Prospecting Reports
A first glance at the current value of your company.
WHAT YOU GET
A TEVO® Score and how you compare to
the range of scores in your industry.
A Multiples Estimate and how you
compare to the industry ranges within the
largest transactional database in the U.S.
Quartile Ranking based on your financial
data comparing you to industry peers.
The Value Detractors and Value Adders
towards your TEVO® Score in each of the
categories above.
A Readout Call with one of our specialists
to review your Multiples Indicator
25. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
eBook for You!
26. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Go www.SocialJack.com
28. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
LinkedIn
Account
Versions
Courtesy of Integrated
Alliances – Thanks
Mike O’Neil !
29. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Assignment
• Fix your profiles – look good!
• Be complete – Be relevant
• What will you do for others?
• What do you want/need?
• Add new items!
• Social Selling = Be Social
• Have meaningful conversations
• Provide value - Be present!
• Do your 3 POWER MOVES!
30. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Questions?
31. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Thank You!
32. How to Use LinkedIn for New
Business Development
Flash Class - How to Convert
Connections to Clients
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Connect WITH us!
Dean@forwardprogress.net
Notas do Editor
- Let’s look at the LinkedIn Network
- This is just a little bit above average.
- Look at these numbers in your network!!!