What is (SEM) Search Engine Marketing? How should you focus your search marketing efforts? How can you cost effectively get your company at the top of Google and beat out the competition? Learn in this complimentary webinar as we explore the differences and advantages of several different approaches to search marketing. Until recently, the most effective way to get good search engine traffic was to spend hundreds of hours and thousands of dollars "optimizing" web pages to achieve high rankings. Now, anyone can get top rankings simply by understanding how this new game works and having a strategy. We will cover how many companies are taking matters into their own hands to get this done. Whether you want to do this yourself or need more knowledge to hire the right vendor this webinar is for you. In this session you will learn about: -Affordable CPC Campaigns -Social Media Advantages -Geo-Targeting -Advertising Options -Social Network Techniques -Keyword Trends -10 Billion Monthly Searches -Low Advertiser Competition -Network Traffic Patterns This session will be trained by Dean DeLisle, Founder and CEO of Forward Progress. Mr. DeLisle is a social media strategist, coach, trainer, speaker and writer. Dean and the Forward Progress Team have trained and coached over 50,000 people in over 40 countries. Dean has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales by helping them make the connections that count. “Dean DeLisle is one of the foremost experts on using Social Networks for effective business marketing. Others offer introduction classes which provided me no value. Dean’s program got me up and running with immediate results to my bottom line.” — Darlene Ziebell, Executive Coach, Ziebell Enterprises, Inc. We look forward to seeing more of you online and in class!

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Search Engine
Marketing (SEM) - The
New Game of Getting
Found on Google

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Using LinkedIn for New Business Development
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people a month
• Trained and Coached over 50,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management,
• Lead Generation, Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal,
Accounting, Manufacturing, Telecommunications, Technical,
Insurance, Agencies, Auto, Retail, Banking, Educational and Channel
Sales…..

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Components of Internet Marketing
Online
Search Display
E-Mail Affiliate Website Social
Engine Development
Ad & Rich
Marketing Marketing Marketing
Marketing Media
Advertising
Social
Search Search Online Business
Media
Engine Engine Reputation Blog Podcasting VIDEO
Marketing &
Optimization Advertising Management Marketing
Optimization

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The New Marketing Tool Kit
Traditional Marketing Tool Kit Internet Marketing Tool Kit
Channels Tactics Channels Technology/Tactics
- TV/Cable - Coupons - Website - Personalization
- Radio - Customer Promos - Online Ads - Search
- Magazines - Tradeshow Promos - Email - Site Merchandising
- Newspapers - Sales Force - Blogs - CRM System
- Outdoor Metrics - Interactive TV - Web Analytics
- Direct Mail - Reach - Podcasting - Brand Reputation/
- Tradeshows - Frequency - RSS Feeds - Monitoring
- Cold Calling - Business leads/ - Mobile Ads - Content Syndication
- Networking - Prospects - Social Media Metrics
- Social Networks - Conversion Rates
- Cost Per Acquisition

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Think about the Destination!
Landing Page
Website
Registration
Phone
WebinarEvent
What is yours?

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Factors That Affect
Web Site Conversion
Message – Landing Page Compatibility
Unqualified Traffic – Keywords and Ad Text, Email Message
 Wrong Keywords – (e.g., keywords that attract bargain hunters while
selling upscale merchandise)
 Incompatible Ad Text – Copy that does not extend the message to the
landing page
 Out-of-Area visitors – Geographical area of local business not
communicated in ad text/email message
Brand Confidence
 Low level of customer confidence in a brand or manufacturer(s) name
 Trust

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Web Site Conversion - Ineffective
Landing Page
Display Ads

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Web Site Conversion - Ineffective
Landing Page
Display Ads

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Web Site Conversion – Effective
Landing Page
Display Ads

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Specialized Landing Page (PPC)
Product Title
Large “Add to Cart”
Product name and major
keyword in description

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Web Site Conversions – Web Site
Home PageLanding Combo

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Web Site Conversions – Web Site
Home PageLanding Combo

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What is Social Media?
 Online tools and platforms that people use to share opinions,
insights, experiences and perspectives with each other and can
be used to build a community around
 Social Media is built on generated content that can take many
forms: text, images, audio and video
 Popular social mediums include: blogs, message boards,
podcasts, vlogs
 Social network sites include: Youtube, Facebook, Friendster,
Linked-In (Business)
 Social media tools and platforms are websites where you can
place and spread your marketing message

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Video – Still Hot!

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Social Networks – So What?

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The Issue with Social Networks
 People add connections
 They make postings
 They link to content and articles
 They make updates
 They even link to their websites
THEY DON’T CLOSE ANY
BUSINESS!

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Current Use of Marketing
Communication?
• Blogs
• Articles
• Postings
• Emails
• Direct Mail
• Advertising

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Why Online Social Networks?
• Interactive
• People Respond Better
• Builds Trust
• Builds Community
• Viral Activity
• Sharing
Sales 2.0

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Social Networks We Already Know
• Trusted Colleagues
• Like-minded People hanging out
• Similar Friends and Associations
• You have more “Things” in common
• Similar “Beliefs”
• Recommended “IN”

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How Many Contacts Do You Have That
You Cannot See?
• That Know YOU? Networking at
• That Trust YOU? One-to-One
• That have done Business with YOU?
• That would recommend YOU?
Dean Sue Pat Mark

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Your Teams Profile = Your SEO Results!

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Build the Story of
WHO YOU ARE
and WHAT YOU
WILL DO FOR
PEOPLE THAT
FIND YOU!

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Speak to Me!
1. Create your personal tagline
2. Appear focused
3. Put your elevator pitch to work
Create Relevancy!
4. Point out your “RELEVANT” skills
5. Explain your experience
6. Distinguish yourself from the
crowd
7. How will you help them?

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SEOSEM – Search Engine

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Interaction is the Key for 2012

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Like, Comment and Share

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Create a Buzz Around Your Business

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Blogging – still HOT!
 A blog can be an incredible
tool for sharing information
and expertise.
 A blog can be used to directly
promote products, services
and events.
 A blog can assist in
promoting company vision
and developments.
 A blog can foster customer
loyalty, build relationships
with clients and customers.

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Why blog?
 A blog can garner
feedback and
suggestions from clients
 A blog can give
customers information on
how to use products,
services and how to buy.
 A blog can develop client
community around a
product.

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Remember Variety is the Key!

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Measure your response
WordPress has some great statistical data.
 Check it after each post.
 Measure which posts receive the highest reader count.
 Check which keywords where used to find you blog.

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Combined Horsepower
Facebook
LinkedIn
Twitter
YouTube
Slideshare…

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Let’s Get Social – Facebook

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Weave it all together

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Twitter Mix

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Growing Numbers
• LinkedIn Has Over 140 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 1 million new members a week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 1 million companies have a company page
OVER 1,000 to 1

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Growing Numbers
Interesting Facebook Stats
• Over 900 million active users
• 50% of all active users log on to Facebook in any given day
• More than 35 million users update their status each day
• More than 60 million status updates posted each day
• More than 3 billion photos uploaded to the site each month
• More than 5 billion pieces of content (web links, news stories,
blog posts, notes, photo albums, etc.) shared each week
• More than 3.5 million events created each month
• More than 3 million active Pages on Facebook
• More than 1.5 million local businesses have active Pages on
Facebook
• More than 20 million people become fans of Pages each day
• Pages have created more than 5.3 billion fans

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Upcoming Class
How to Create a
Social Pay-Per-Click Master Plan
-The Ultimate Lead Machine
4/19/12 & 4/26/12 Thursday 2PM
Learn how to:
8.Build
9.Launch
10.Manage
Your Very Own Social Pay-Per-Click (PPC) Campaign!

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Upcoming Class
What you'll learn during this workshop:
•How to get the most out of yourself and your PPC management
team
•How to prioritize tactics for your PPC campaign
•How to determine a long-view strategic plan for campaigns
•How to create a schedule for regular campaign optimization
•How to make changes to accounts faster
•How to avoid analytical overload and tactical lethargy
•How to keep yourself and your team motivated and inspired
•How to find tools and resources for team management
•How to keep up with industry trends and new developments

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Upcoming Class

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Upcoming Class
www.Socialppc.eventbrite.com
$100 OFF

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Questions?
www.ForwardProgress.NET