This slidedeck was used in the Forward Progress, Inc. webinar, "Search Engine Marketing: How to Climb to the Top of Google on any Budget." In this Forward Progress webinar, Dean DeLisle, Founder and CEO of Forward Progress and Joe Karns, Forward Progress' SEM specialist discuss current methods of enhancing your business' Search Engine Marketing strategy.

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Search Engine
Marketing
How to Climb To The Top of
Google On Any Budget

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Using The Web for New Business Development
Dean DeLisle
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Founder and CEO of Forward Progress, Inc.
Train and Coach over 2,000 people a month
Trained and Coached over 85,000 in Social Network Skills
Over 30 years in Business Coaching, Consulting, and Training
Call Center, Internet, eMarketing, Event Management,
Lead Generation, Web Seminars, eLearning, eSelling
Over Two Billion Dollars Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
Coaching, Training, Financial Services, Real Estate, Professional
Services, Legal, Accounting, Manufacturing, Telecommunications,
Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and
Channel Sales…..

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Please turn off your cell phone
Close your email
Remove all distractions
Tune in and you will see the results
quickly!

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Questions area in task bar
Type us a message so we know you
got it
Ask us anything throughout the class

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Components of Internet Marketing
E-Mail
Marketing
Search
Engine
Marketing
Search
Search
Engine
Engine
Optimization Advertising
Affiliate
Marketing
Website
Development
Online
Display
Ad & Rich
Media
Advertising
Online
Business
Reputation
Blog
Podcasting
Management Marketing
VIDEO
Social
Marketing
Social
Media
Marketing &
Optimization

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The New Marketing Tool Kit
Traditional Marketing Tool Kit
Internet Marketing Tool Kit
Channels
- TV/Cable
- Radio
- Magazines
Tactics
- Coupons
- Customer Promos
- Tradeshow Promos
Channels
- Website
- Online Ads
- Email
Technology/Tactics
- Personalization
- Search
- Site Merchandising
- Newspapers
- Outdoor
- Direct Mail
- Tradeshows
- Cold Calling
- Networking
- Sales Force
Metrics
- Reach
- Frequency
- Business leads/
- Prospects
- Blogs
- Interactive TV
- Podcasting
- RSS Feeds
- Mobile Ads
- Social Media
- Social Networks
- CRM System
- Web Analytics
- Brand Reputation/
- Monitoring
- Content Syndication
Metrics
- Conversion Rates
- Cost Per Acquisition

7. #SocialJack
(877) 59 - COACH (592-6224)
Who is your Target
Customer/Partner?
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What do they look like?
Where are they?
What Industry are they in?
What size Company do they work for?
Who do they know?

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Think about the Destination!
Landing Page
Website
Registration
Phone
Webinar/Event
What is yours?

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Factors That Affect
Web Conversion
Message – Landing Page Compatibility
Unqualified Traffic – Keywords and Ad Text, Email Message
 Wrong Keywords – (e.g., keywords that attract bargain hunters while
selling upscale merchandise)
 Incompatible Ad Text – Copy that does not extend the message to the
landing page
 Out-of-Area visitors – Geographic area of local business not
communicated in ad text/email message
Brand Confidence
 Low level of customer confidence in a brand or manufacturer(s) name
 Trust

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Web Site Conversion –
Ineffective Landing Page
Display Ads

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Web Site Conversion –
Ineffective Landing Page
Display Ads

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Web Site Conversion –
Effective Landing Page
Display Ads

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Specialized Landing Page (PPC)
Product Title
Large “Add to Cart”
Product name and major
keyword in description

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Web Site Conversions –
Web Site Home Page/Landing Combo

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What about Social Media?
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Online tools and platforms that people use to share opinions,
insights, experiences and perspectives with each other and can be
used to build a community around
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Social Media is built on generated content that can take many
forms: text, images, audio and video
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Popular social mediums include: blogs, message boards,
podcasts, vlogs
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Social network sites include: Youtube, Facebook, Friendster,
Linked-In (Business)
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Social media tools and platforms are websites where you can
place and spread your marketing message

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What about Social Media?
Content Marketing
Inventory Your Content
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Brochures
Training Guides
Articles
Press Release
Power Point Presentations
Video Files
Audio Clips
Blogs

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Video – Great Content

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Power Point and Brochures

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Blogging = Content Marketing
A blog can be an incredible
tool for sharing information
and expertise.
A blog can be used to directly
promote products, services
and events.
A blog can assist in
promoting company vision
and developments.
A blog can foster customer
loyalty, build relationships
with clients and customers.

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Why blog?
 A blog can provoke
feedback and suggestions
from clients
 A blog can give customers
information on how to use
products and services, as
well as how to buy.
 A blog can develop client
community around a
product.

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Let’s Get Social – Blend

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Let’s Get Social – LinkedIn

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Let’s Get Social – Twitter

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Social Networks – So What?

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Why Online Social Networks?
• Interactive
• People Respond
• Builds Trust
• Builds Community
• Viral Activity
• Sharing

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How Many Contacts Do You Have That
You Cannot See?
• That Know YOU?
• That Trust YOU?
• That have done Business with YOU?
• That would recommend YOU?
Dean
Sue
REACH
Pat
Mark

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Social Media Blend
Where People and Content Meet

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Social Media Blend
Get the SEM Lift!

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Organic = Work your way to the top

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What Keyword Phrase Would You
Like to Own?
?????????????????????????????

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Effective Posting
DON’T FORGET KEYWORDS

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Effective Posting

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Buy Your Way to the Top Now!

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SEM – Paid or Organic?
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Growing Numbers
• LinkedIn Has Over 240 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 1 million new members a week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 1 million companies have a company page
OVER 1,000 to 1

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Growing Numbers
Interesting Facebook Statistics
• Over One Billion active users
• 50% of all active users log on to Facebook in any given day
• More than 35 million users update their status each day
• More than 60 million status updates posted each day
• More than 3 billion photos uploaded to the site each month
• More than 5 billion pieces of content (web links, news stories,
blog posts, notes, photo albums, etc.) shared each week
• More than 3.5 million events created each month
• More than 3 million active Pages on Facebook
• More than 1.5 million local businesses have active Pages on
Facebook
• More than 20 million people become fans of Pages each day
• Pages have created more than 5.3 billion fans

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Assignment
1. Define a target audience
2. Identify your destination
3. Define your approach
1. Organic
2. Paid
3. Blended
4. Create Plan
5. Define Your Team
6. Get Going!

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Do You Need Help?
$900 +
• Website/Landing Page
$500 +
• SEM Services – Search Engine Marketing (Organic)
$500 +
• SEM Services – Paid Advertising (Paid)
$29 +
• Training and Coaching

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Questions?
www.ForwardProgress.NET