Relationship Marketing 101: Social Media Content and More - Forward Progress - Dean DeLisle - 2014
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For many professionals selling can be uncomfortable and inefficient. If you’re tired of cold-calls and hard-selling, you’re not alone. In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will share the secret to building your network of qualified referrals with proven rapport-building techniques. Professionals and consumers alike buy from trusted businesses more frequently than ones that are unfamiliar, and current customers often spend 33% more than new ones. By fostering engaged relationships with prospects and customers, you can begin generating more business with less effort! In this brief session you will learn: - How the evolution of relationship marketing affects you - Why people buy from those they know, like and trust - The most effective ways to use social networks to develop more business - How today’s mobile technology has streamlined relationship building - The benefit of leveraging your content to build trust among your network To receive the webinar’s recording and materials, complete our registration form. Forward Progress has trained over 85,000 people in over 35 countries on how to establish powerful relationships and develop more business. About Dean DeLisle: For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through fostering relationships, and making converting connections to new business more efficient.
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Relationship Marketing 101: Social Media Content and More - Forward Progress - Dean DeLisle - 2014
- 1. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Relationship Marketing 101
- 3. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Train and Coach over 2,000 people per month • Trained and Coached over 85,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling • Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands of People using Internet Based Lead • Financial Services, Real Estate, Professional Services, Legal, Accounting Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking Educational and Channel Sales…..
- 4. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Maximize Your Learning • Please turn off your mobile phone • Close your email • Take notes • Tune in and you will learn quickly
- 5. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc How to Engage with the Go-To-Webinar Interface • Questions area in task bar • Type us a question so we know you understand • Ask us anything throughout the session
- 6. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc What is Relationship Marketing? • Developed following Direct Response Marketing • Focused on customer retention, satisfaction, trust and relationships • Powered By • Relationship Management • Relationship Building • Social Media Marketing • Content Marketing • Social and Emotional Intelligence
- 7. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Relationship Management • Social Media Engagement • Content Sharing • Value Serving • Listening
- 8. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Relationship Marketing Why does it often not work for organizations? MINDSET!MINDSET!
- 9. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Relationship Community Building • Social Media Marketing • Increased customer engagement on social media leads to more visibility and increased followers • Social media and blogs account for 23% of all time spent online • Content Marketing • Valuable content increases online engagement • Interesting content is a top reason people follow brands on social media (Business2Community.com)
- 10. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Why Practice Relationship Marketing? • Trust • Rapport • Emotional Connection • The Numbers! • Probability of selling to existing customer is 60-70% while new prospects yield 5-20% (Marketing Metrics) • An engaged existing customer will spend 33% more than a new customer (Buzzle) • 47% of Americans say Facebook is their Number 1 influencer of purchases (JeffBullas.com) • 70% of buying experiences are based on how the customer feels they are being treated (McKinsey) • 70% of local businesses are using Facebook
- 11. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Why Social Media? • Interactive • People Respond Well • Builds Trust • Builds Community • Viral Activity • Sharing
- 12. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Engagement • Percentage of consumers who engage with their favorite brands via social media by age • 23% of consumers ages 18-29 • 39% of consumers ages 30-49 • 38% of consumers above 50 • 87% of survey respondents indicate that online social engagement with a brand positively impacts their likelihood to purchase Brafton.com
- 13. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Engagement Continuum Disengaged Mis-Engaged Engaged Barely logged in Unconsciously liking things Posting and commenting Learning about Person’s profile And background Engaging with intent to transform relationship for mutual benefit Transactional Conscious, Tied to Yearning & Emotions Transformational Dr. Bob Wright – Wright Graduate University
- 14. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Start Managing Your Relationships 1. Plan 2. Build 3. Launch
- 15. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Plan • Your services and value proposition • Your main goals • Target markets • Where you want to be found online
- 16. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Value • What products/services do you provide? • How do you compare to competition? • How can you help others?
- 17. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Goals (Outcome) • Marketing • Leads • Traffic • Registrations • Friends • Connections • Comments • Sales • Dials • Clicks • Connections • Proposals • Closes
- 18. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Identify Your Target Who is your target customer/client/partner? • What do they look like? • What Industry are they in? • What size Company do they work for? • Who do they know? • If they are consumers, what are their interests? • Who will you be talking to?
- 19. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Where Does Your Target Exist? • Facebook? • Twitter? • LinkedIn? • Google+? • Social Mobile?
- 20. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Where Do You Want to Be Found? • Search Keywords (Attraction/Pathway) • Your Website (Destination/Pathway) • Mobile (Destination/Pathway) • Social Media (Destination/Pathway) • Facebook • LinkedIn • Twitter • Google+
- 21. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Build • Social Media Profiles (Attraction/Pathway/Destination) • Your target may determine which networks are best • Appropriate Website/Landing Page/Microsite
- 22. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Media Profiles
- 23. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Website/Landing Page/Microsite
- 24. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Launch • Begin generating valuable content • Interact and engage with customers and prospects • Build relationships • Consistently Measure (Test) • Connections • Engagement • Outcome/Sales
- 25. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Connections Connection •Emails/Contacts •New Connections •New Followers •New Likes •New Subscribers
- 27. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Outcome Outcome •Requests for Proposals •Orders •Sales •Emails/Contacts •New Connections •New Followers •New Likes •New Subscribers
- 28. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Outcome Remember NOT WINNING, does NOT mean that you are LOSING!
- 31. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc What do you need help with? • Marketing Campaigns • Social Media Marketing • Websites/Blogs/Landing Pages • Pay-Per-Click/Online Advertising • More Coaching and Training
- 32. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Thank You!Thank You!
- 33. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Connect WITH us! dean@forwardprogress.net TWITTER: Twitter.com/FwdProgressInc TWITTER: Twitter.com/DeanDeLisle FACEBOOK: Facebook.com/DeanDeLisle BUSINESS PAGE: Facebook.com/ForwardProgress LINKEDIN: LinkedIn.com/in/DeanDeLisle www.ForwardProgress.NET
Notas do Editor
- Staying Active online Being SOCIAL How many of you enjoy what you do? Are proud of what you do?
- Building rapport with our community We can’t reach this many people in person all the time Networking events take time! Host your own! Getting Referrals!!!