Maximizing Your Linked in Potential by Dean Delisle - Forward Progress - Social Jack - TMA Chicago - Turnround Management Association

ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc

Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people per month
• Trained and Coached over 95,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management, Lead Generation,
Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads
• Helped Thousands of People using Internet Based Lead Generation
• Technology, Financial Services, Real Estate, Professional Services, Legal,
Accounting Manufacturing, Telecommunications, Technical, Insurance,
Agencies, Retail, Banking, Educational and Channel Sales…..

Accelerated Learning
• Less Time – Learn More
• Paired Share – Timed
• Raise Hand – Bring it Back

Social Networks
Where Do You Stand Now?
YOU
ARE
HERE

Social Network Efforts
Why do they often not work for organizations?
MINDSET!MINDSET!

The Issue with Social Networks
• “I don’t have enough time”
• “I don’t know what my voice should be”
• “I worry about negative comments
• “I don’t know what to post”
• “I’m worried about what people will think”

The Popularity of Social Networks
• Cause
• Fear of Missing Out (FoMo)
• Need Connection
• Effect
• Facebook: Over $1.2B
• LinkedIn: Over 350M Members
• Twitter: Over 645M Active Users
• Google+: Over 300M Active Users

Current Use of Social Networks?
• Blogs
• Articles
• Postings
• Status Updates
• Emails
• Video/Photo
• Links

Why Online Social Networks?
• Interactive
• People Respond Well
• Builds Trust
• Builds Community
• Viral Activity
• Sharing

Your Main Goal

What Is Your Destination?

Your Social Network C.E.O.
• Connections
• Engagement
• Outcome

Connections
Connection
•Emails/Contacts
•New Connections
•New Followers
•New Likes
•New Subscribers

Engagement
Engagement
•Likes
•Comments
•Shares
•Direct Messages
•Try using SproutSocial or Hootsuite to measure
• www.sproutsocial.com
• www.hootsuite.com

Outcome
Outcome
•Emails/Contacts
•New Connections
•New Followers
•New Likes
•New Subscribers
•New Orders
•New Sales

Network Science
Node: Individual
Link: Connection between two nodes
Cluster: Several linked nodes
Hub: Large cluster, several clusters
Courtesy of US Army

Your Ideal Network – Best Relationships
1. What % of your business Volume do you get from the Top 5?
2. What % of your business volume do you get from the Next Level?
3. What % of your business volume do you get from the Outer Layer?

Network Hubs
Hub: Large Cluster or
group of cluster of network
connections.
You
Conferences
Colleagues
Charities
Clients
Partners
Associations

Social Networks We Already Know
• Ourselves
• Our Business
• Digital Professional Institute
• City/Country Clubs
• Chambers
• Industry Clubs
• Organizations
• Charities
• Religious/Health
• LinkedIn Groups

How Many Contacts Do You Have That You Cannot
See?
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?

The LinkedIn Network

2014 LinkedIn Stats - Growing
• LinkedIn Has Over 350 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2 million companies have a company page
OVER 1,000 to 1

Your Professional Keywords
• What are you an expert in?
• How would your ideal prospect find
you?
• What would they “yell” or “Google” to
find you?
• What makes you different?
• What is your skill set?

What are Your Keywords?
•What is your industry?
•What are you an expert in?
•How would your ideal prospect find you?
•What would they “yell” or “Google” to find you?
•What makes you different?
•What is your skill set?

Your Professional Profile
• Complete Profile
• Be Clear
• What will you do for others?
• Why & How?
• What do you want/need?

Express Yourself

Share Your Work

Share Your Projects

Share Your Published Work

Share Skills and Manage Endorsements

Adding Connections
Start the Conversation
• Are you on LinkedIn?
• Is it ok if we connect?
• Get social!

Remember
1.Be personal
2.Reference meeting
3.Include personal info
4.Set appointment
5.Add phone number

Your Posting = Conversation
• When you post, you are talking!
• What does your audience want?
• What do they need?
• What are you passionate about?
• What will showcase your personality?
• What can you provide?

Value Based Posting (Conversation)

Value Based Posting

Homepage Interaction

Engage with Connections’ Activity

Search and Message

Set the Hook

Group Networking

Questions?Questions?

Assignment
• Fix Your Profiles – Look Good!
• Be Complete – Be Relevant
• What will you do for others?
• What do you want/need?
• Add new items!
• Be Social
• Have Meaningful Conversation
• Provide Value
• Be Present!

Thank You!Thank You!

Connect WITH us!
Dean@ForwardProgress.net
www.ForwardProgress.NET
www.socialjack.com
TWITTER: Twitter.com/FwdProgressInc
TWITTER: Twitter.com/DeanDeLisle
TWITTER: Twitter.com/SocialJack
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS PAGE: Facebook.com/ForwardProgress
BUSINESS PAGE: Facebook.com/SocialJack
LINKEDIN: LinkedIn.com/in/DeanDeLisle

Maximizing Your Linked in Potential by Dean Delisle - Forward Progress - Social Jack - TMA Chicago - Turnround Management Association

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