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ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Dean DeLisle 
• Founder and CEO of Forward Progress, Inc. 
• Trained and Coached over 90,000 in Social Network Skills 
• Over 30 years in Business Coaching, Consulting and Training 
• Relationship Marketing, Social Selling, Event Management and 
Production, Web Seminars, eLearning, Lead Generation and Conversion 
Social Networking, Email Marketing 
• Over Two Billion Dollars in Sales, over 100 Million Leads, Helped 
Thousands of People using Internet Based Lead 
• Financial Services, Insurance, Real Estate, Banking, Professional Services, 
Legal, Accounting, Technology, Marketing Agencies, Coaching and 
Training, Higher Education and Channel Sales… 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
How to Engage with the 
Go-To-Webinar Interface 
• Questions area in task bar 
• Type us a question so we know you understand 
• Ask us anything throughout the session 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Social Networks 
Where Do You Stand Now? 
YOU 
ARE 
HERE 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Social Network Efforts 
Why do they often not work for organizations? 
MMIINNDDSSEETT!! 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Social Media – Why? 
• Reputation 
• Protection 
• Visibility 
• Referrals 
• New Business 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Social Selling 
• Relationship Marketing 
• Community 
• Reputation 
• Social Reach 
• Referrals 
• New Business 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
The Issue with Social Networks 
• “I don’t have enough time” 
• “I don’t know what my voice should be” 
• “I worry about negative comments 
• “I don’t know what to post” 
• “I’m worried about what people will think” 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
The Popularity of Social Networks 
• Cause 
• Fear of Missing Out (FoMo) 
• Need Connection 
• Effect 
• Facebook: Over 1.3B Members 
• LinkedIn: Over 350M Members 
• Twitter: Over 645M Active Users 
• Google+: Over 300M Active Users 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Why Online Social Networks? 
• Interactive 
• People Respond Well 
• Builds Trust 
• Builds Community 
• Viral Activity 
• Sharing 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Referral Based Leads 
Why are referral-based leads so great? 
TThheeyy’’rree WWaarrmm 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Social Networks We Already Know 
• Ourselves 
• Our Business 
• City/Country Clubs 
• Chambers 
• Industry Clubs 
• Organizations 
• Alumni 
• Charities 
• Religious/Health 
• LinkedIn Groups 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
How Many Contacts Do You Have That You Cannot 
See? 
• That know YOU? 
• That trust YOU? 
• That have done business with YOU? 
• That would recommend YOU? 
NO MORE 
JUST ONE TO 
ONE! 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Current Use of Social Networks? 
• Blogs 
• Articles 
• Postings 
• Status Updates 
• Emails 
• Video/Photo 
• Links 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
The LinkedIn Network 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
2014 LinkedIn Stats - Growing 
• LinkedIn Has Over 350 Million Members 
• Average user has 240 “Connections” 
• One degree from over 35,000 “Trusted Connections” 
• Two degrees from over 3,200,000 “Trusted Connections” 
• 160 Million unique visitors a month 
• 1 million new members added per week 
• 17.8 million members belong to groups 
• 1.2 million comments and posts to groups weekly 
• 2 billion people searches annually 
• 2 million companies have a company page 
OVER 1,000 to 1 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Your Professional Profile 
• Complete Profile 
• Level One - Social Selling 
• Your First Conversation 
• Be Clear 
• What will you for others? 
• Why & How? 
• What do you want/need? 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Express Yourself 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Visual Impact 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Share Skills and Manage Endorsements 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Adding Connections 
Your Social Reach 
• Are you on LinkedIn? 
• Is it ok if we connect? 
• Level Two – Social Selling 
• Get social! 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Remember 
1.Be personal 
2.Reference meeting 
3.Include personal info 
4.Set appointment 
5.Add phone number 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Your Posting 
• When you post, you are talking! 
• What does your audience want? 
• What do they need? 
• What are you passionate about? 
• What will showcase your personality? 
• What can you provide? 
Level Three 
Social Selling 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Value Based Posting 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Homepage Interaction 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Engage with Connections’ Activity 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Search and Message 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Search and Message 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Set the Hook 
Level 
Four 
Social 
Selling 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Group Networking 
Level 
Five 
Social 
Selling 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Assignment 
• Fix Your Profiles – Look Good! 
• Be Complete – Be Relevant 
• What will you do for others? 
• What do you want/need? 
• Add new items! 
• Be Social = Social Selling 
• Have Meaningful Conversations 
• Provide Value - Be Present! 
• More? 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
www.SocialSellingLinkedIn.com 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
www.SocialSellingLinkedIn.com 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
www.SocialSellingLinkedIn.com 
Go to Website to find out more! 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
QQ && AA 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
TThhaannkk YYoouu!! 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
Connect WITH us! 
Dean@ForwardProgress.net 
TWITTER: Twitter.com/FwdProgressInc 
TWITTER: Twitter.com/DeanDeLisle 
FACEBOOK: Facebook.com/DeanDeLisle 
BUSINESS PAGE: Facebook.com/ForwardProgress 
LINKEDIN: LinkedIn.com/in/DeanDeLisle 
www.ForwardProgress.NET 
ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc

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LinkedIn How to Use LinkedIn for New Business - Professional Services Edition - Dean DeLisle - Forward Progress

  • 2. Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Trained and Coached over 90,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Relationship Marketing, Social Selling, Event Management and Production, Web Seminars, eLearning, Lead Generation and Conversion Social Networking, Email Marketing • Over Two Billion Dollars in Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead • Financial Services, Insurance, Real Estate, Banking, Professional Services, Legal, Accounting, Technology, Marketing Agencies, Coaching and Training, Higher Education and Channel Sales… ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 3. How to Engage with the Go-To-Webinar Interface • Questions area in task bar • Type us a question so we know you understand • Ask us anything throughout the session ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 4. Social Networks Where Do You Stand Now? YOU ARE HERE ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 5. Social Network Efforts Why do they often not work for organizations? MMIINNDDSSEETT!! ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 6. Social Media – Why? • Reputation • Protection • Visibility • Referrals • New Business ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 7. Social Selling • Relationship Marketing • Community • Reputation • Social Reach • Referrals • New Business ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 8. The Issue with Social Networks • “I don’t have enough time” • “I don’t know what my voice should be” • “I worry about negative comments • “I don’t know what to post” • “I’m worried about what people will think” ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 9. The Popularity of Social Networks • Cause • Fear of Missing Out (FoMo) • Need Connection • Effect • Facebook: Over 1.3B Members • LinkedIn: Over 350M Members • Twitter: Over 645M Active Users • Google+: Over 300M Active Users ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 10. Why Online Social Networks? • Interactive • People Respond Well • Builds Trust • Builds Community • Viral Activity • Sharing ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 11. Referral Based Leads Why are referral-based leads so great? TThheeyy’’rree WWaarrmm ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 12. Social Networks We Already Know • Ourselves • Our Business • City/Country Clubs • Chambers • Industry Clubs • Organizations • Alumni • Charities • Religious/Health • LinkedIn Groups ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 13. How Many Contacts Do You Have That You Cannot See? • That know YOU? • That trust YOU? • That have done business with YOU? • That would recommend YOU? NO MORE JUST ONE TO ONE! ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 14. Current Use of Social Networks? • Blogs • Articles • Postings • Status Updates • Emails • Video/Photo • Links ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 15. The LinkedIn Network ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 16. 2014 LinkedIn Stats - Growing • LinkedIn Has Over 350 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 160 Million unique visitors a month • 1 million new members added per week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 2 million companies have a company page OVER 1,000 to 1 ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 17. Your Professional Profile • Complete Profile • Level One - Social Selling • Your First Conversation • Be Clear • What will you for others? • Why & How? • What do you want/need? ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 19. Express Yourself ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 20. Visual Impact ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 21. Share Skills and Manage Endorsements ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 23. Adding Connections Your Social Reach • Are you on LinkedIn? • Is it ok if we connect? • Level Two – Social Selling • Get social! ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 24. Remember 1.Be personal 2.Reference meeting 3.Include personal info 4.Set appointment 5.Add phone number ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 25. Your Posting • When you post, you are talking! • What does your audience want? • What do they need? • What are you passionate about? • What will showcase your personality? • What can you provide? Level Three Social Selling ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 26. Value Based Posting ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 27. Homepage Interaction ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 28. Engage with Connections’ Activity ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 29. Search and Message ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 30. Search and Message ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 31. Set the Hook Level Four Social Selling ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 32. Group Networking Level Five Social Selling ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 33. Assignment • Fix Your Profiles – Look Good! • Be Complete – Be Relevant • What will you do for others? • What do you want/need? • Add new items! • Be Social = Social Selling • Have Meaningful Conversations • Provide Value - Be Present! • More? ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 36. www.SocialSellingLinkedIn.com Go to Website to find out more! ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 37. QQ && AA ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 38. TThhaannkk YYoouu!! ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc
  • 39. Connect WITH us! Dean@ForwardProgress.net TWITTER: Twitter.com/FwdProgressInc TWITTER: Twitter.com/DeanDeLisle FACEBOOK: Facebook.com/DeanDeLisle BUSINESS PAGE: Facebook.com/ForwardProgress LINKEDIN: LinkedIn.com/in/DeanDeLisle www.ForwardProgress.NET ForwardProgress.NET facebook.coachme@ForwardProgress.NET com/ForwardProgress @FwdProgressInc

Notas do Editor

  1. What are you afraid of when you post? No one will respond? Looking “stupid?”
  2. Name three of your networks!!
  3. - Let’s look at the LinkedIn Network - This is just a little bit above average. - Look at these numbers in your network!!!
  4. It’s huge!
  5. YOUR FIRST CONVERSATION
  6. Complete these! - Explain how to get to that page